凤凰网科技讯（作者/于雷）12月31日，荣耀EMT管理团队今日发布题为《实干铸就新征程，信心开启 新未来》的2026年新年致辞，披露了公司在过去一年的核心经营数据及未来的战略规划。致辞显示，荣 耀2025年全球手机出货量首次突破7100万台，同比增长9%。值得注意的是，荣耀海外市场表现强劲， 销量增长47%，海外市场营收占比首次超过50%，这意味着荣耀已初步完成从依托本土到全球化布局的 结构性转变。 在区域市场表现方面，荣耀在拉美和中东非地区部出货量突破千万台，并在17个重点国家实现了超过 10%的市场份额。在高端产品线领域，凭借Magic V5的轻薄化设计，荣耀在欧洲折叠屏市场份额已攀升 至34%。此外，荣耀400系列全球发货量突破600万台，新开辟的电竞游戏赛道WIN系列首销表现同时也 不仅局限于手机品类，荣耀透露，名为"ROBOT PHONE"的阿尔法手机机器人计划于明年正式量产发 布，具身智能机器人也即将面世。 针对2026年的战略方向，荣耀明确将继续推进"阿尔法战略"，目标是转型为全球领先的AI终端生态公 司。荣耀方面表示，将建设阿尔法实验室，聚焦关键方向进行科技攻关，为N+2技术创新奠定基础。在 ...

12月31日，南都湾财社记者从荣耀方面获悉，荣耀EMT管理团队发布了2026年新年致辞，对一年来的 发展历程进行回顾，同时明确了2026年向全球领先AI终端生态公司转型的核心方向。 阿尔法手机机器人此前一直备受关注。12月28日，在吴晓波科技人文秀上，荣耀ROBOT PHONE第一次 在国内线下公开展示。据悉，作为全球第一款"手机机器人"，荣耀ROBOT PHONE融合了AI手机大脑、 机器人行动力与高清摄像能力，其独特的可动机械云台设计，展现了这个"会动、会想、会互动"的智能 新物种，正在打破传统终端形态的想象力边界。 产业方面，荣耀宣布进军机器人赛道，计划明年量产阿尔法手机机器人，推出具身智能机器人，同时透 露将建设顶级阿尔法实验室，为N+2技术创新奠定坚实基础，实现技术共创、产业共生、生态共荣。 此外，致辞中还指出，从2025年初阿尔法战略发布至今，荣耀已系统性完成从战略、文化到管理的焕新 重构，世界荣耀版图不断壮大，并在AI方面已占得先机。 技术方面，荣耀Magic V5以8.8mm厚度、217g重量，在欧洲折叠屏市场份额增至34%。 AI终端生态方面，荣耀通过"1X3XN"生态战略，赋能边端智能产业 ...

本报讯(记者贾丽)12月31日，荣耀EMT管理团队发布2026年新年致辞，以"实干铸就新征程，信心开启 新未来"为主题。致辞中强调2025年是新荣耀二次创业关键之年，对一年来的发展历程进行回顾，并明 确2026年向全球领先AI终端生态公司转型的核心方向。 从2025年初阿尔法战略发布至今，荣耀已系统性完成从战略、文化到管理的焕新重构，全面打开技术、 产业与生态的边界，世界荣耀版图不断壮大，并在AI方面已占得先机。 技术方面，荣耀Magic V5以8.8mm厚度、217g重量，定义折叠屏行业标杆，在欧洲折叠屏市场份额激增 至34%。荣耀Magic8作为首款自进化AI原生手机，实现了端侧智能体从特定任务向通用化执行的重大突 破。 致辞中透露，荣耀全球市场版图持续扩张，市场表现进一步印证了转型的初步成果。2025年，荣耀手机 发货首次突破7100万台，增长9%。荣耀海外市场销量增长47%，占比首次超过50%，在拉美、中东非等 地区突破千万台出货量，于17个重点国家市场份额超过10%，成功构筑新的增长"粮仓"，本地化进程持 续深化。中国区市场则稳住了基本盘，并在多个产品档位保持领先。 面向2026年，荣耀明确三大发展 ...

人民财讯12月31日电，据荣耀消息，2025年荣耀全球手机发货首次突破7100万台，同比增长9%，其中 海外市场销量增长47%，占比首次超过50%，在拉美、中东非等地区突破千万台出货量，荣耀全球市场 版图持续扩张。2026年荣耀明确三大发展路径：一是坚定向AI终端生态公司转型，二是聚焦用户化、 年轻化、高端化、全球化方向，践行"用户许愿、荣耀听劝"，打造高端精品；三是持续深化与阿里、比 亚迪（002594）、谷歌、高通等伙伴的战略合作。产业机器人方面，荣耀计划明年量产阿尔法手机机器 人，推出具身智能机器人。 ...

产业方面，荣耀宣布进军机器人赛道，面向AI时代的人机交互展开跨越式布局。加速推动 AI 深度融入 日常场景，计划明年量产阿尔法手机机器人，推出具身智能机器人，同时透露建设顶级阿尔法实验室， 为N+2技术创新奠定坚实基础，实现技术共创、产业共生、生态共荣。 AI终端生态方面，荣耀持续发挥AI终端领域的引领者的优势，通过"1X3XN"生态战略，赋能边端智能 产业生态的体系化发展，打开AIoT终端产业新赛道。今年9月开业的深圳湾荣耀阿尔法全球旗舰店，已 成为展示未来智慧生活方式、连接用户与生态的创新空间。 致辞中透露，荣耀全球市场版图持续扩张，市场表现进一步印证了转型的初步成果。2025年，荣耀手机 发货首次突破7100万台，增长9%。荣耀海外市场销量增长47%，占比首次超过50%，在拉美、中东非等 地区突破千万台出货量，于17个重点国家市场份额超过10%，成功构筑新的增长"粮仓"，本地化进程持 续深化。中国区市场则稳住了基本盘，并在多个产品档位保持领先。 面向2026年，荣耀明确三大发展路径：一是坚定向AI终端生态公司转型，携手产业、生态伙伴，共同 打造未来的智慧生活方式；二是聚焦用户化、年轻化、高端化、全球化方 ...

新浪科技讯 12月31日下午消息，荣耀EMT管理团队今日发布题为《实干铸就新征程，信心开启新未 来》的2026新年致辞。 致辞中提到，2025年，荣耀全球市场版图持续扩张，手机发货首次突破7100万台，增长9%。中国区顶 住了压力，稳住了业务基本盘；海外销量增长47%，占比首次超过50%，拉美和中东非地区部出货量突 破千万台，17个重点国家份额超10%，构筑了新粮仓。随着本地化进程向深处扎根，荣耀海外市场的本 地布局也在加速推进。 在AI终端方面，今年10月亮相的ROBOT PHONE——阿尔法手机机器人，计划于明年量产发布；具身 智能机器人也即将面世，未来将走进每个人的生产生活；同时，荣耀持续加强原创性、引领性科技攻 关，聚焦关键方向，建设阿尔法实验室，致力于打造边端智能技术的创新策源地。 对于2026年，致辞提到，AI浪潮正加速重构产业格局，不断突破既有边界；全球内存供需承压、价格 大幅上涨……荣耀将以坚定信念迎接机遇与挑战。"越是寒冬时刻，越是考验我们在剧烈变化中识别风 险、灵活应对、抓住机会、快速调整的能力，稳步推进用户思维驱动全面2C变革，坚定目标、奋勇前 行！" 荣耀方面称，要坚定向AI终端生态公 ...

Core Insights - Guan Haitao has returned to Honor as the head of the marketing department, focusing on overseas marketing and capability building [2][3] - His previous experience includes significant contributions to Honor's brand restructuring and e-commerce strategy, which generated 80% of Honor's profits [2] - During his tenure at Zeekr, he led the marketing for key models and achieved a sales growth of 87% in 2024, with sales surpassing 222,000 units [2] Group 1 - Guan Haitao's return coincides with Honor's critical phase of "second entrepreneurship" and the implementation of the AI terminal ecosystem "Alpha Strategy" [3] - Honor initiated its IPO process in June 2023, aiming for completion between January and March 2026 [3] - Guan's dual experience in both the smartphone and automotive industries aligns with Honor's current strategic needs [3]

Group 1 - The company has been fully supporting and ensuring the manufacturing needs of its clients since the establishment of Honor [2] - Honor's strategy to build a globally leading AI terminal ecosystem is expected to create more opportunities for its partners [2] - As an important partner of Honor, the company anticipates closer collaboration with clients in more areas as the Shenzhen Pingshan Intelligent Manufacturing Park gradually comes into operation [2]

Core Insights - The article discusses Honor's transformation from a smartphone manufacturer to a leading AI terminal ecosystem company, coinciding with the fifth year of its independent operation and the conclusion of China's 14th Five-Year Plan [1][12] - Honor's strategic shift is marked by the launch of the "Alpha Strategy," which includes a commitment to invest over $10 billion in ecosystem development over the next five years [1][12] Group 1: AI Technology and Product Development - Honor is redefining human-computer interaction by focusing on "exploring new AI terminal species," moving beyond traditional consumer electronics [2] - The "AI Phone" and the upcoming "Robot Phone" represent a technological evolution, with the Magic8 series showcasing self-evolving AI capabilities through its MagicOS 10 [6][7] - The YOYO intelligent agent within the Magic8 series demonstrates significant learning capabilities, achieving a 44% win rate in a game after learning from scratch [6] Group 2: Strategic Ecosystem Development - Honor's "1X3XN" ecological strategy aims to create a smart interconnected ecosystem across various industries, leveraging the HONOR AI Connect platform [4][10] - The company emphasizes collaboration with partners to enhance AI terminal capabilities and address fragmentation in user experiences through eight major AI scenario solutions [10][11] Group 3: Globalization and Brand Positioning - Honor's global sales are projected to surpass domestic sales in 2025, reflecting a successful transition from product export to ecosystem establishment [12][14] - The company has developed a robust global brand marketing system, ensuring localized strategies that resonate with different markets [12][13] - Honor's commitment to local integration and industry collaboration has helped establish a trustworthy global brand image, contributing to job creation and technological advancement in local markets [14]

Core Insights - The article discusses the transformation of Honor from a smartphone manufacturer to a leading AI terminal ecosystem company, marking its five-year anniversary since independence in 2020 [1][2][8] - Honor plans to invest $10 billion over the next five years as part of its "Alpha" strategy, focusing on AI integration and the development of embodied intelligence technologies [1][3][4] Group 1: Strategic Shift - After its independence, Honor's initial focus was on stabilizing its supply chain and regaining market share, achieving a "V-shaped rebound" in China [2][6] - The company is now shifting its strategic focus from market share recovery to building an AI ecosystem, as highlighted by the launch of the Magic8 series, which features an AI native phone [2][3] - Honor's "1×3×N" ecosystem strategy aims to leverage AI technology across various scenarios, enhancing collaboration within the industry [3][4] Group 2: Technological Advancements - Honor is making significant investments in embodied intelligence, showcasing prototypes like the "Honor Walker" quadruped robot and developing the RobotPhone, which integrates robotic technology with smartphones [3][4] - The company has established an L4-level smart factory, with over 85% of production processes automated and a strong focus on AI-driven innovation, holding over 2,100 AI-related patents [6][7] Group 3: Global Expansion - Honor has successfully expanded its global presence, achieving over 10 million smartphone shipments in Latin America and an 11% year-on-year growth in Europe [7][8] - The company emphasizes that its global strategy is not just about product exports but involves creating a comprehensive AI terminal ecosystem through regional marketing collaborations [7][8] Group 4: Brand Evolution - Over the past five years, Honor has transformed its brand perception from a mid-range internet phone brand to a representative of AI technology [6][8] - The global marketing strategy, led by senior executives, has played a crucial role in enhancing brand recognition and positioning Honor as a leader in AI terminal ecosystems [6][8]