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全聚德总经理周延龙:以“+餐饮”重构增长边界 | 2026商业新愿景
Jing Ji Guan Cha Wang· 2026-02-13 11:19
Group 1 - The year 2025 is crucial for the Quanjude Group as it aims to solidify its foundation and accumulate momentum amidst challenges in the dining industry, including structural adjustments and differentiated consumer demand [2] - The company is focusing on a dual-driven strategy of "catering + food," enhancing core stores, and creating immersive spaces that integrate traditional Beijing cuisine with urban culture and tourism experiences [2] - Quanjude is leveraging holiday economies to boost consumption, achieving new operational highs in key stores, while also advancing the transformation of dining into food products and expanding sales channels [2] Group 2 - In 2026, the company plans to continue its core concept of "+ catering," deepening the integration of dining with sports, culture, exhibitions, and commercial complexes, transforming meals into cultural experiences and social interactions [3]