2025.10. 10 本文字数：1158，阅读时长大约2分钟 作者 | 第一财经 乐琰 假日期间，第一财经记者实地探访了北上广深等多地西贝门店，假期的消费以及代金券拉动使得部分 西贝门店上座率超过80%甚至需要排队。 10月10日，第一财经记者再次走访部分西贝门店后发现，节后一些西贝门店的上座率比假期有所下 滑，午餐时间上座率大约在50%左右，但比起预制菜风波刚发生时的门可罗雀则上座率要高不少。 业内人士分析，预制菜风波使得西贝受到影响，假期消费的拉动和代金券的刺激是短期的，长期来看 还需要西贝练好内功，在产品、价格、品牌、危机公关等多方面进行维护与升级。 第一财经记者在西贝部分门店看到，大约中午十二点不到，上座率还不到50%，但十二点过后，客 人陆续到店，以家庭客为主，上座率略超50%。 店员告诉第一财经记者，午餐时上座率还是比较高的，基本可以接近满座。被问及预制菜问题时，店 员表示："没有预制菜，都是现做的。"值得注意的是，该店有烤鸭售卖，店员表示今日份烤鸭上午已 经售罄，一天大约出售5～6只。 第一财经记者看到门店内沙漏计时器已经取消，记者点了一份羊肉串和一份番茄浇汁莜面，大约十分 钟菜品就上齐了。 ...

第一财经记者在西贝部分门店看到，大约中午十二点不到，上座率还不到50%，但十二点过后，客人陆续到店，以家庭客为主，上座率略超50%。 - 2 1 the first and A 记者实地探访节后西贝门店客流情况。 店员告诉第一财经记者，午餐时上座率还是比较高的，基本可以接近满座。被问及预制菜问题时，店员表示："没有预制菜，都是现做的。"值得注意的是， 该店有烤鸭售卖，店员表示今日份烤鸭上午已经售罄，一天大约出售5～6只。 假日期间，第一财经记者实地探访了北上广深等多地西贝门店，假期的消费以及代金券拉动使得部分西贝门店上座率超过80%甚至需要排队。 第一财经记者看到门店内沙漏计时器已经取消，记者点了一份羊肉串和一份番茄浇汁莜面，大约十分钟菜品就上齐了。 10月10日，第一财经记者再次走访部分西贝门店后发现，节后一些西贝门店的上座率比假期有所下滑，午餐时间上座率大约在50%左右，但比起预制菜风波 刚发生时的门可罗雀则上座率要高不少。 此前第一财经报道，在闲鱼等二手交易平台上，西贝100元额度的代金券交易正呈现转热的趋势。交易价格多在50至60元区间内，卖家身份不一，有消费者 个体亦有黄牛。 对此，西贝表示代金券仅 ...

在刚刚过去的国庆中秋假期，家宴、聚餐、旅游、婚礼等元素叠加，餐饮消费收获"好成绩"。10月9 日，新京报记者从多家知名餐饮企业获悉，今年国庆中秋假期，多家餐企的销售额、客流超越去年同 期，老字号的经典菜品、沸腾滚烫的火锅，都是消费者假日餐饮消费热点。同时，2026年年夜饭也启动 预订，多家老字号、知名餐饮企业已经收到了数份年夜饭订单。 聚餐、婚宴成假日餐饮消费"关键词" 新京报记者从全聚德（002186）集团了解到，国庆中秋假期期间，集团旗下多家门店排起长龙，其中全 聚德和平门店单日发放等位号最高超过1000个。全聚德环球城市大道店、四川饭店东坝店营收创历史新 高，全聚德和平门店和王府井（600859）店连续3天单日营收突破百万元。四川饭店为应对假期用餐高 峰，延长了营业时间，实现午晚两市的无缝衔接。 今年，国庆中秋双节叠加，让"金九银十"的婚礼季热度空前。南金刚说，今年的假期期间，仅花家怡园 总店承接的婚宴就超过20场。"全年婚宴的营收约占门店总营收的10%，国庆中秋假期期间的婚宴贡献 则占到了假期营收的30%。" 除了传统的餐厅婚礼、酒店婚礼，年轻人举办婚宴的地点正在出现"颠覆性"的改变。海底捞方面在接受 ...

从整个假期的经营情况来看，网红餐饮门店更是人气火爆。胡大饭馆方面表示，假期前7天，簋街四家 门店日均接待客流8260人次，同比增长10.6%，小龙虾日销量约7800斤，胡大总店24小时营业，单日最 高排队取号4270号，翻台率达到900%，队伍从11:30排队至次日凌晨3点。 无独有偶，据费大厨辣椒炒肉相关负责人介绍，各地门店门口等位排满，特别是在中午和下午的用餐高 峰期，多家门店同时段等位桌数超过300桌，一号难求。数据显示，费大厨国庆当天全国门店取号桌数 接近8万桌，整个假日期间，费大厨日均翻台7轮以上，等位时长超过90分钟。北京大兴荟聚店、北京朝 阳合生汇店、北京西单大悦城（000031）店等多家门店全天等位不间断。 与此同时，不少老字号更是通过"舌尖经济"交出亮眼成绩单。"从早上11点到下午2点，等位的队伍就没 断过，靠窗的座位得翻台五六次。"鼓楼马凯餐厅前厅经理张雪肖表示。同和居假期前三日包间便已订 满，中秋节当天月坛总店排队近百桌；鼓楼马凯餐厅的糖饼每天卖出六七百张，为了不让食客空等，门 店不仅加倍备货，还延长了外卖窗口营业时间。据介绍，黄金周前七天北京华天集团旗下老字号餐厅营 收环比增长超过25 ...

二十多天过去，曾经被推上舆论风口浪尖的西贝，如今正试图用一场前所未有的降价行动挽回消费者的心。 国庆前夜，这个长期被贴上"高价"标签的餐饮品牌突然宣布全线大幅降价。自10月1日起，多款核心菜品价格下调：西贝面筋从39元降至33元，手撕椒麻鸡从63元 降至46元，草原嫩烤羊排从119元降至109元，葱香烤鱼从89元降至79元，黄米凉糕从29元降至26元，并同步推出100元无门槛代金券。 图源：西贝小程序 如此力度的价格调整，在西贝的发展史上尚属首次。这场被业界视为"自救"的降价行动，究竟效果如何？ 根据首席从不同渠道观察，受到假期客流增长的推动，与节前多家门店门庭冷落的情形相比，国庆期间西贝的客流量开始回升。就餐高峰期，一些门店出现了消 费者需要等候一段时间才能入座的情况，也有家庭聚餐开始回归。 回顾西贝近期的系列举措——从引发争议的"7岁孩子哭着要吃"煽情文案，到创始人贾国龙"全网闭麦"，西贝似乎并未能有效平息关于"定价过高"与"预制菜"的舆 论风波。 图源：西贝品味早读 如今， 西贝选择以"自砍一刀"的方式寻求突破，这场声势浩大的降价行动，究竟能否真正扭转西贝的困局？ 大放代金券，西贝"降价"留客 国庆有朋 ...

转自：北京日报客户端 10月1日上午，第四季"首旅精彩生活节"在北京展览馆西街开幕，首旅集团旗下51家企业的67个品牌齐 聚现场，带给市民游客沉浸式文旅消费新体验。 1日上午10时，北京展览馆西街热闹非凡，人们有说有笑地来到生活节现场，开启假期首日行程。这片 俄式风情的街区遍布敦煌元素，飞天壁画与藻井纹样点缀的打卡装置吸引人们拍照。主舞台草坪上，俄 罗斯歌手带来民歌表演，女歌手还用中文演唱了《我和我的祖国》，引得现场观众连连叫好。另一场敦 煌舞蹈表演演绎飞天胜景，悠扬的鼓乐声响起，敦煌主题巡游在街区上演，让游客仿佛置身敦煌。 本届生活节提供"吃住行游购娱"综合性优质消费体验，观众边逛边吃边买，开启假日放松模式。 多家老字号品牌和星级酒店都带来了"拳头"产品。刚步入街区，阵阵香气传来，北京国际饭店的牛肉芝 士汉堡和火焰山牛排成为人气单品。到东来顺摊位的游客几乎人手一串羊肉串和烤鱿鱼，来来羊冰箱贴 等文创产品都有优惠换购价。民族饭店面点厨师长赵会连现场手工制作月饼，观众能免费品尝刚烤制的 月饼，象形水果慕斯、中式点心等招牌产品集中展卖。 "在生活节能买到酒店里的美食，打包带回家给老人孩子尝尝！"在西苑饭店摊位前， ...

Core Insights - The opening of the first "Fat Reform Store" of Xinhua Department Store in Wuzhong City, Ningxia, has attracted over 100,000 visitors within just three days [1] - The store emphasizes fresh, affordable products that cater to local tastes, moving away from a "large and complete" display strategy [1] - The success of the Wuzhong Wanda store indicates a shift in the retail industry towards a dual-driven model of "products + services," focusing on community needs rather than just price competition [1] Summary by Categories Store Performance - The Wuzhong Wanda store opened successfully with a remarkable foot traffic of over 100,000 in the first three days [1] Product Offering - The store features a popular freshly made food section, including items like beef egg burgers and roasted duck, which are in high demand despite long queues [1] - High-value products such as durians and Dole coconuts are key attractions for family customers [1] Retail Strategy - The store operates on three main principles: freshness, affordability, and alignment with local tastes, ensuring that every product communicates its value [1] - The retail experience is enhanced by efficient checkout processes and knowledgeable staff, contributing to customer satisfaction [1] - The evolving retail landscape suggests that consumer behavior is increasingly driven by brand trust and emotional connection rather than mere transactional interactions [1]

Group 1 - A new business named Ningyuan County Crispy Duck Roast Duck Second Store has been established, with a registered capital of 24,000 RMB [1] - The legal representative of the business is Ouyang Li [1] - The business scope includes licensed projects for small catering and general projects for food sales (only pre-packaged food) and health food sales (pre-packaged) [1] Group 2 - The business is also involved in internet sales, excluding items that require licenses [1] - The company is allowed to operate independently based on its business license, except for projects that require approval [1]

Core Viewpoint - The article emphasizes that cities aiming to attract and retain the younger generation, particularly Generation Z, should leverage their culinary offerings as a key component of their "soft power" alongside industrial development [1]. Group 1: Importance of Culinary Culture - Culinary offerings are crucial for cities to appeal to Generation Z, who prioritize emotional value and social experiences over traditional consumption patterns [1]. - The Michelin Guide's Bib Gourmand list highlights affordable yet delicious dining options, aligning with Generation Z's desire for high emotional value at lower costs [3][5]. Group 2: City Rankings and Culinary Diversity - As of August 2025, Guangzhou leads with 45 Bib Gourmand restaurants, followed by Shanghai with 30, and Hangzhou and Xiamen with 26 each [4]. - Guangzhou's culinary scene is diverse, featuring various cuisines such as Cantonese, Teochew, and Southeast Asian, with 34 out of 45 Bib Gourmand restaurants having an average cost of under 100 yuan [5][4]. Group 3: Regional Culinary Developments - Hangzhou has improved its culinary reputation, now ranking among the top cities for Bib Gourmand selections, showcasing local Zhejiang cuisine [7]. - Nanjing is recognized for its duck dishes and has 16 Bib Gourmand restaurants, reflecting a rich culinary diversity [7]. Group 4: Challenges and Opportunities for Traditional Brands - Traditional brands, or "laozihao," are essential for showcasing a city's culinary culture and attracting Generation Z talent, but they face challenges in modernization [9]. - As of August 2025, there are 216 traditional dining brands across various cities, with Beijing and Shanghai having the most [10]. Group 5: Policy Support for Culinary Innovation - Cities are implementing policies to revitalize traditional dining brands, focusing on innovation and cultural integration to enhance their appeal to younger consumers [11]. - The shift in policy focus aims to improve the "self-sustaining" capabilities of traditional brands, making them more competitive in the modern market [11]. Group 6: Emotional and Cultural Value of Food - Food serves as a social connector for Generation Z, who engage with culinary experiences through social media, enhancing their connection to the city [14]. - Culinary experiences provide emotional comfort and cultural understanding, fostering a sense of belonging among young people [14]. Group 7: Future Implications for Urban Development - The article suggests that cities can enhance their attractiveness to global young talent by developing diverse and culturally rich culinary industries, which may significantly influence urban growth [15].

Group 1 - The article discusses how cities can attract young people, particularly Generation Z, through food, emphasizing the importance of culinary culture in urban development [1][8] - Generation Z, characterized by their unique employment and consumption perspectives, seeks emotional value and self-fulfillment rather than adhering to traditional norms [1][8] - The presence of Michelin-starred and Bib Gourmand restaurants in a city reflects its culinary competitiveness and ability to attract young talent [2][3] Group 2 - As of August 2025, 11 cities in China have made it to the Michelin list, with a total of 228 restaurants included in the Bib Gourmand category, showcasing a diverse culinary landscape [3][4] - Guangzhou leads with 45 Bib Gourmand restaurants, where 34 of them have an average cost of under 100 yuan, highlighting the city's reputation for affordable yet delicious dining options [4][3] - Cities like Hangzhou and Nanjing have improved their culinary offerings, with Hangzhou breaking the stereotype of being a "food desert" and Nanjing showcasing its diverse duck dishes [4][5] Group 3 - The article highlights the significance of traditional brands and cultural heritage in attracting Generation Z, with 216 Chinese time-honored brands identified in the restaurant sector as of August 2025 [6][7] - Major cities like Beijing and Shanghai have the highest number of these traditional brands, but challenges remain in modernizing and revitalizing them to appeal to younger consumers [6][7] - Policies across various cities are focusing on revitalizing traditional dining brands, aiming to enhance their market presence and cultural relevance [7][8] Group 4 - Food is seen as having three key attributes for Generation Z: social, emotional, and cultural, which can enhance their connection to a city [8][9] - The article suggests that cities should not only focus on the quantity of restaurants but also on the quality and diversity of culinary experiences to attract young talent [8][9] - Cities like Guangzhou, Shanghai, and Beijing are noted for their ability to attract global young talent through their culinary offerings, while other cities can enhance their livability through affordable dining options [9][10]