Core Insights - The People's Bank of China (PBOC) in Pu'er is leading efforts to enhance the rural credit system, focusing on the creation of "credit users, credit villages, and credit townships" to address the challenges of obtaining loans for farmers [1][3] Group 1: Rural Credit System Development - As of the end of 2024, the balance of agricultural loans in Pu'er reached 35.998 billion, with a year-on-year growth of 10.16%, maintaining over 10% growth for two consecutive years [1] - The balance of credit loans for farmers was 28.963 billion, accounting for 80.45% of the total agricultural loans, indicating an increasing sense of credit access among farmers [1] - By the end of 2024, the city recognized 346,234 credit users, 647 credit villages, and 60 credit townships, with significant growth rates of 246%, 158%, and 445% respectively compared to the end of 2022 [3] Group 2: Cultural and Institutional Support - Pu'er City has a rich cultural heritage with 26 ethnic minorities, fostering a unique credit culture that supports social stability and unity [2] - The PBOC has established 103 township credit evaluation groups and 1,049 village credit evaluation groups to strengthen the rural credit system [3] - The integration of traditional cultural values into financial literacy programs has been emphasized to enhance the financial understanding of ethnic minority communities [2] Group 3: Financial Support for Border Areas - The PBOC has implemented a plan to enhance financial support for border villages, achieving a 99.6% coverage rate for registered farmers, with 85.46% being credit users [4] - By the end of 2024, the proportion of credit loan users in border villages reached 96.81%, with credit loan balances increasing by 5 percentage points compared to the previous year [4] Group 4: Industry-Specific Financial Initiatives - The PBOC is promoting the avocado industry in Menglian County through a "one county, one industry" strategy, facilitating financial support for agricultural cooperatives [5][6] - A new profit-sharing mechanism has been established, allowing farmers to gain 30% of profits through land shares, while companies and cooperatives share the remaining profits [6] - By the end of 2024, loans amounting to 7.62 billion have been granted to major avocado planting villages, with 5.47 billion utilized, reflecting the success of the credit system in supporting local agriculture [6]