‘三星堆+’

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构建四位一体品牌矩阵 德阳深耕“三星堆+”赋能国际旅游城市建设|文旅局长说
Sou Hu Cai Jing· 2025-06-18 16:59
Core Viewpoint - The Sichuan Provincial Committee's recent meeting emphasizes the deep integration of culture and tourism, aiming to enhance the cultural tourism industry under the slogan "Beautiful Tianfu, Leisurely Sichuan" [1][3] Group 1: Strategic Development - The meeting assigns greater responsibilities and expectations for cultural and tourism development in the province, marking a significant push for the industry [3] - Deyang has set a strategic goal to become an international tourism city, building on its identity as an ancient Shu cultural city and a hub for educational travel in the Chengdu-Chongqing area [3][4] Group 2: Key Projects - Deyang is focusing on the development of major cultural tourism projects, notably the Sanxingdui Cultural Tourism Development Zone and the Longmen Peak International Tourism Resort, with significant investments planned [4][6] - The Sanxingdui Cultural Tourism Development Zone is set to integrate various functions such as cultural experiences, entertainment, and business meetings, with a planned investment of approximately 13 billion yuan [6] - The Longmen Peak International Tourism Resort includes nine core projects and aims for a total investment exceeding 40 billion yuan, with 2.025 billion yuan already invested [8] Group 3: Cultural Integration - Deyang's tourism strategy emphasizes the "excavation, transformation, and activation" of local culture, ensuring that cultural elements are creatively integrated into tourism projects [8][10] - The projects aim to enhance visitor engagement through innovative cultural expressions, such as immersive archaeological experiences at the Sanxingdui site [8] - Local residents and representatives of intangible cultural heritage are encouraged to participate in project development, fostering a symbiotic relationship between tourism and local culture [10]