一口价黄金销售模式
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金价直线下降!紧急提醒
Sou Hu Cai Jing· 2025-10-15 04:58
Group 1: Gold Price Trends - Spot gold prices surged to a new high of $4148 per ounce before dropping to a low of $4089.885, reflecting a decline of over 2% from the day's peak. As of the report, gold was priced at $4108.76 per ounce, down 0.02%. Year-to-date, gold prices have increased by over 56% [1] - In the domestic market, the price of gold jewelry from Chow Sang Sang rose to ¥1213 per gram, an increase of ¥25 from the previous day's price of ¥1188 per gram [3][4] Group 2: Consumer Behavior and Pricing Models - The rising gold prices have led to increased consumer interest in purchasing gold jewelry. Many consumers have encountered "fixed-price" gold jewelry, which is sold without clear weight specifications and is priced directly by the stores [5] - The "fixed-price" model includes not only the cost of gold but also design and brand premiums, leaving consumers unaware of the price breakdown. This has led to confusion and disputes regarding the weight and value of the purchased items [6][7] Group 3: Consumer Complaints and Legal Perspectives - Complaints regarding "fixed-price" gold jewelry have surged, with many consumers alleging that stores misled them during the sales process. The lack of evidence often makes it difficult for consumers to assert their rights [7] - Experts emphasize that sales should not mislead consumers, and transparency regarding product information is crucial. The distinction between "fixed-price" and weight-based pricing must be clear to avoid consumer confusion [10]