Group 1 - The core viewpoint of the articles highlights the transition from a fierce competition in food delivery subsidies to a more sustainable competition in instant retail, indicating that while the food delivery battle has slowed down, the race for instant retail continues unabated [1][4] - The peak daily order volume for food delivery platforms has reached 250 million, positioning it as a significant growth engine in the retail market, closely following traditional e-commerce delivery volumes [1] - The competition in instant retail is characterized by a focus on beverage categories, as they can drive significant traffic without time or frequency constraints, aiming to cultivate instant consumption habits and expand into a broader market [2][5] Group 2 - The logistics of the "last mile" delivery is crucial in the instant retail sector, with third-party delivery services expected to gain growth opportunities due to the increasing complexity of fulfillment and the need for neutral positioning [1][3] - The instant retail market is projected to exceed 2 trillion yuan by 2030, with the potential for instant delivery volumes to match those of traditional e-commerce [4][5] - The penetration rate of instant retail platforms among online shoppers is expected to rise from 49% in 2023 to 59% in 2024, indicating a growing consumer base and loyalty, with loyal users increasing from 24% to 46% in the same period [4][5] Group 3 - The trend of brands building their own membership systems and private channels is emerging, allowing them to reduce dependency on platforms and create a closed-loop service with third-party delivery services [5] - Third-party delivery is becoming a standard for brands, as it allows them to maintain pricing power and flexibility in logistics, positioning platforms primarily as channels for customer acquisition [5] - The industry is moving towards a multi-faceted ecosystem where third-party delivery complements self-operated delivery, with the aim of achieving a scale comparable to traditional e-commerce delivery [5]