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京东汽车与越野e族达成3年战略合作 携手推动越野文化从小众走向大众
Cai Fu Zai Xian· 2025-04-28 06:54
Group 1 - JD Auto and Off-road E-Zu have formed a three-year strategic partnership to co-host the 20th Off-road E-Zu Hero Conference in 2025 and launch the "National Off-road Plan" [1][3] - The 20th Off-road E-Zu Hero Conference will take place in the Badain Jaran Desert, Inner Mongolia, featuring traditional off-road events, automotive exhibitions, and new interactive experiences [3][4] - The partnership aims to leverage JD's user ecosystem, supply chain, and marketing capabilities to enhance the event and promote off-road culture to a broader audience [3][5] Group 2 - The event will unfold in three phases, starting with the strategic signing, followed by recruitment for the "National Viewing Team" and "National Off-road Team" during the 2025 JD 618 event, culminating in a grand celebration in the desert [4] - JD Auto plans to create an "Off-road Culture Zone" on its platform to share professional knowledge and provide comprehensive vehicle modification solutions [5][6] - The collaboration will also focus on launching customized off-road vehicles through partnerships with manufacturers, creating a full-cycle ecosystem from cultural engagement to vehicle sales [6] Group 3 - JD Auto is enhancing its modification business by establishing a self-operated modification brand alliance and a direct supply system for genuine parts, aiming to improve after-sales service quality [6] - During the "JD Auto Owner Savings Day," JD Auto introduced promotional offers for new users and exclusive maintenance packages for Off-road E-Zu members [7] - JD Auto's maintenance services will be available at over 2,200 locations nationwide, providing special benefits for Off-road E-Zu members [7]