商报讯(记者郭雨昕)近日，北京越野杭州中睿车旗舰店在杭正式开业。门店遵循北京越野最新品牌形象 标准打造，将硬派工业风与精致都市感巧妙融合。宽敞明亮的展厅内，北京BJ40、BJ60等明星车型序 列整齐列阵。店内功能分区明确，设置了车辆展示区、精品配件区、客户休息区及专业洽谈区，力求为 每一位到店客户提供沉浸式品牌体验与尊享服务。 作为旗舰级门店，其不仅具备全系车型的销售、售后服务能力，更将依托深厚的品牌资源，致力于成为 杭州地区越野文化的"潮玩基地"与"信息枢纽"。华东市场一直是北京越野战略布局中的关键一环。杭州 中睿车旗舰店的开业，是北京越野品牌渠道向上、服务升级的重要落子。新店将依托杭州作为浙江省会 城市强大的辐射能力，极大提升对杭州乃至整个浙江地区用户的服务响应速度与覆盖广度，让本地消费 者能够更方便地体验、选购和享受北京越野品牌的全方位服务。同时，旗舰店将不仅仅是一个销售终 端，更肩负着凝聚本地越野爱好者、运营区域圈层文化的使命。未来，这里将成为杭州"越野人"的根据 地，定期举办新车品鉴、技术交流、户外探险及车主俱乐部活动，持续滋养并壮大本地的越野生态圈。 ...

Core Insights - The 2025 Beijing Off-Road User Conference was held in Badong, Hubei, emphasizing the brand's adventurous spirit and user engagement [1][3][18] - The BJ30 Traveler model was highlighted as a key product, showcasing its features and receiving significant user interest with over 16,859 orders within 24 hours of its launch [6][18] Event Highlights - The conference featured a vehicle delivery ceremony for the first batch of BJ30 Travelers, granting owners the title of "BJ30 Traveler National Spokesperson" [4][18] - Activities included a light show, user salon, off-road experiences, and a parade of vehicles, all aimed at enhancing brand-user interaction and showcasing technical capabilities [3][11][18] User Engagement - The user salon provided a platform for direct communication between the brand and users, allowing discussions on driving experiences and product feedback [7][18] - Users participated in off-road experiences at the "Yueye·China" user experience base, demonstrating the BJ30 Traveler's performance in challenging terrains [9][18] Product Performance - The BJ30 Traveler is positioned as a benchmark in the light off-road SUV market, offering features such as a maximum power of 301 kW and a torque of 685 N·m, along with a fuel consumption of 5.85 liters per 100 km [14][16] - The BJ40 series continues to lead in sales across multiple categories, reinforcing the brand's competitive edge in the market [9][18] Brand Philosophy - The conference underscored Beijing Off-Road's commitment to integrating user experiences into its brand narrative, promoting the idea that "everyone is a traveler" [18]

Core Insights - The strategic partnership between Tuhu Car Maintenance and Alashan Hero Conference aims to innovate service forms and optimize service experiences around off-road activities and desert cultural tourism [1][7] Group 1: Strategic Collaboration - Tuhu Car Maintenance and Alashan Hero Conference have upgraded their strategic cooperation, combining their strengths to enhance off-road service offerings [1][7] - The collaboration is described as a deep integration of "professional services" and "cultural IP," addressing "user needs" and "scene innovation" [7] Group 2: Service Offerings - Tuhu Car Maintenance launched the "Hardcore Off-Road Worry-Free Guarantee Plan," providing customized support for off-road users during the 2025 Alashan Hero Conference [3] - The plan includes services covering the journey, competition, and daily maintenance for all off-road players [3][5] - A dedicated "Guarantee Center" was established on-site, offering quick maintenance services such as tire inflation, oil replenishment, and engine cleaning [5] Group 3: Event Experience - Tuhu Car Maintenance created a closed-loop service system for off-road enthusiasts, featuring a 5,000 square meter "Off-Road Camp" showcasing products from 20 international brands [3][5] - The event allows participants to experience high-quality products from brands like Michelin, Goodyear, and Mobil [3] Group 4: Future Outlook - Both companies expressed a commitment to enhancing off-road service guarantees and leveraging Tuhu's platform advantages for richer technical and product experiences in future events [7] - The partnership aims to elevate the Alashan Hero Conference into a comprehensive event that combines professional off-road competitions, automotive technology, and high-quality desert cultural tourism [7]

Core Viewpoint - The article discusses the recent controversy surrounding the 212 off-road vehicle, which was mistakenly associated with the BAIC Group, highlighting the need for clarity regarding brand ownership and safety concerns in the off-road vehicle market [4][5][8]. Group 1: Incident Overview - A video of a 212 off-road vehicle flipping during a climbing competition went viral, leading to public scrutiny over vehicle safety and quality [4]. - The incident occurred on October 1 during a climbing event in China, with many mistakenly attributing the vehicle to BAIC Group due to its prominent "212" branding [4][5]. Group 2: BAIC Group's Response - In response to the growing public outcry, BAIC Group issued a statement clarifying that the involved vehicle was produced by Beijing Automotive Manufacturing Factory, which is not affiliated with BAIC Group [5][9]. - The statement emphasized that the vehicle is part of a new model set to launch in 2024 and that BAIC Group retains no ownership or rights over it [5][9]. Group 3: Historical Context of the 212 Vehicle - The 212 vehicle, originally developed in 1966 for military purposes, has a storied history but is no longer connected to BAIC Group since the latter divested its stake in 2015 [8]. - Despite the legal separation, BAIC Group allowed the continued use of its trademarks by the manufacturing company, leading to brand confusion [8]. Group 4: Market Dynamics and Safety Concerns - The off-road vehicle market in China is experiencing rapid growth, with a projected market size exceeding 2 trillion yuan and a 70% year-on-year increase in sales, reaching 940,000 units in 2024 [14]. - However, the rise in popularity has been accompanied by safety risks, as highlighted by the recent incident and previous accidents, raising concerns about the safety of off-road activities [14]. Group 5: Background of the Manufacturing Company - The Beijing Automotive Manufacturing Factory is now owned by Shandong Weiqiao New Energy Technology Group, which has been diversifying into the automotive sector after facing challenges in its traditional textile and aluminum businesses [15][18]. - The company has made significant investments in the new energy vehicle sector and aims to establish a strong presence in the automotive market, but faces competition from established players [20][22]. Group 6: Sales Performance of the 212 Model - The newly launched 212 T01 model has seen disappointing sales, with only 8,207 units sold in the first half of 2025, significantly trailing behind competitors like the Tank 300, which sold 27,000 units [20][22]. - The model's performance in the broader SUV market is also underwhelming, ranking 136th in sales during the same period, indicating challenges in gaining market traction [20][22].

Core Insights - The Tank brand emerged as the highlight of the Alashan Hero Conference, showcasing over 1,500 tank models and emphasizing its strong community of off-road enthusiasts [1][3][23] - The event featured a blend of performance demonstrations, including the new Tank 500 Hi4-Z model, which showcased its capabilities in extreme conditions [12][10][7] - The brand promoted a message of environmental responsibility, encouraging users to prioritize cleanliness in off-road activities [6][4] Group 1: Event Overview - The Alashan Hero Conference took place from September 30 to October 3, 2025, attracting over 3,500 tank drivers from across China [1][3] - A total of 1,001 tank SUVs participated in a ceremonial display to celebrate the 76th anniversary of the People's Republic of China [4][8] - The event featured various activities, including a collaborative atmosphere where users from different brands could participate [3][22] Group 2: Brand Philosophy and Community Engagement - The Tank brand emphasized its inclusive philosophy, stating that off-roading transcends brand boundaries and fosters a sense of community among enthusiasts [3][23] - The brand provided free services and amenities at the event, including charging stations and repair services, reinforcing its commitment to user experience [3][22] - The brand's executive highlighted the event as a platform for all off-road enthusiasts, promoting unity and shared experiences [3][23] Group 3: Product Highlights - The new Tank 500 Hi4-Z model was a focal point, featuring advanced specifications such as a 59.05-degree lithium battery and a WLTC electric range of 201 km [12] - The vehicle boasts impressive performance metrics, including a peak torque of 1,195 N·m and a 0-100 km/h acceleration time of just 4.3 seconds [12] - The model is designed for comfort and luxury, equipped with features like a large entertainment screen and advanced climate control [12] Group 4: Performance Demonstrations - The event included extreme off-road challenges, showcasing the Tank 500's capabilities in both speed and control [10][15] - A notable performance involved a modified tank demonstrating climbing techniques on steep rock faces, illustrating the brand's engineering prowess [13][15] - The brand's commitment to off-road excellence was reinforced by its focus on slow, controlled movements in challenging terrains, as articulated by the company's chairman [17] Group 5: User Experience and Accessibility - The brand invited professional rally drivers to provide ordinary users with immersive off-road experiences, bridging the gap between professional and recreational off-roading [18][20] - This initiative aims to democratize off-roading, making it accessible to a broader audience and fostering a deeper appreciation for the sport [22][23] - The brand's approach reflects a commitment to enhancing user engagement and expanding the off-road community [22][23]

Core Viewpoint - The launch of the T01 diesel version by 212 Off-Road Vehicles at the Chengdu International Auto Show highlights a strategic move to address user pain points in off-road driving, offering enhanced performance, fuel efficiency, and comfort compared to gasoline vehicles [1][3][5]. Product Features - The T01 diesel version is priced at 169,900 yuan and offers significant purchase benefits valued over 50,000 yuan [1]. - It is equipped with a 2.0T inline four-cylinder diesel turbocharged engine, delivering a rated power of 125 kW at 3600 rpm and a peak torque of 415 N·m at 1500 rpm [5]. - The vehicle features an 8AT transmission specifically designed for diesel engines, with a gear ratio range of 4.1 and a maximum torque capacity of 500 N·m [5]. - The T01 diesel version boasts a fuel consumption of only 8.5 liters per 100 kilometers, allowing for a range of nearly 1000 kilometers on a full tank [5]. Noise and Vibration Control - To enhance driving comfort, the T01 diesel version incorporates advanced noise reduction technologies, achieving an idle noise level of just 43 decibels [6]. - The vehicle's vibration control has been improved by 25% through optimized suspension and additional damping materials [6]. Technological Features - The T01 diesel version includes a 12.3-inch central control screen with voice control and adaptive cruise control, catering to modern user expectations for smart features [8]. Brand and Market Strategy - 212 Off-Road Vehicles aims to build a strong off-road culture by engaging with users through various events and experiences, enhancing brand loyalty [11][13]. - The company has established a sales network of 264 dealerships across 289 cities in China and is expanding its global presence in over 70 countries [15]. Customer Incentives - The company offers five purchase benefits for the T01 diesel version, including discounts, free upgrades, and lifetime warranties for certain components, aimed at reducing the long-term costs for users [17][18].

Core Viewpoint - The bankruptcy of GAC Fiat Chrysler (广汽菲克) marks the end of an era for Jeep in China, but it also represents a new beginning for the brand as it shifts to a more agile and focused operational model, emphasizing imported vehicles and customer service [1][2][3]. Group 1: Impact of Bankruptcy - GAC Fiat Chrysler's bankruptcy does not directly affect the Jeep brand, as the brand continues to operate independently with a focus on imported models [2][3]. - The bankruptcy leaves nearly 800,000 domestic Jeep owners without after-sales support, creating a significant challenge for the brand [2]. Group 2: Brand Responsibility - Stellantis, Jeep's parent company, has stepped in to provide after-sales service for affected Jeep owners, demonstrating a commitment to customer care and brand responsibility [3]. - Stellantis has initiated a "parts rescue operation" to ensure continuity of service for Jeep owners, contrasting with the struggles faced by other new entrants in the market [3]. Group 3: New Operational Model - Jeep is transitioning to a "light asset" model, focusing on imported vehicles like the Wrangler, Gladiator, and Grand Cherokee 4xe, which enhances brand vitality and market responsiveness [4][5]. - The new model allows Jeep to streamline decision-making processes and quickly adapt to market changes, including the introduction of special edition models [4][5]. Group 4: Sales Performance - Jeep's sales have shown resilience, with a 97% year-on-year increase in June 2025, marking the highest sales in nearly a year [6]. - Overall retail sales for Jeep in the first half of 2025 increased by 15% compared to the second half of 2024, indicating strong market adaptability and growth potential [6]. Group 5: Competitive Position - The growing off-road culture in China provides a favorable environment for Jeep's revival, despite increasing competition from new brands like Tank and Equation Leopard [7]. - Jeep's historical legacy and unique off-road capabilities create a competitive barrier that new entrants struggle to overcome [7][8]. Group 6: Product Quality and Brand Loyalty - Jeep's vehicles, particularly the Wrangler, have demonstrated high durability and reliability, with 80% of the 5 million units sold still on the road [8]. - Jeep ranks first among American brands in terms of resale value, with a three-year retention rate of 51.77%, reinforcing consumer trust [8]. Group 7: Customer Engagement - Jeep is building a robust off-road ecosystem through initiatives like the "China Off-Road Roadbook" and community events, enhancing customer relationships beyond mere transactions [9]. - Recent activities, including media events and customer engagement campaigns, reflect Jeep's commitment to fostering a loyal customer base [9].

Group 1 - The core event was the launch of the new Toyota Prado Exploration Edition in Jinan, Shandong, marking a new era for Prado owners to customize their vehicles [1][3] - The event featured various activities including product launches, modification exchanges, and off-road experiences, attracting media, car enthusiasts, and dealers from across Shandong [3][21] - The Prado Exploration Edition aims to meet the diverse needs of users with customizable options, including a base model and a fully customizable version, highlighting its appeal as an entry-level off-road vehicle with premium features [5][8] Group 2 - The Prado All-Round Customization Edition offers car owners the opportunity to personalize their vehicles with over a hundred optional features, enhancing the ownership experience [8][24] - The event also celebrated the establishment of the official "Let's Enrich" Prado car club in Shandong, providing a platform for owners to share experiences and engage with off-road culture [24][26] - The Prado's off-road capabilities were showcased at the professional off-road driving site, demonstrating its performance across various challenging terrains [21][18]

Group 1 - JD Auto and Off-road E-Zu have formed a three-year strategic partnership to co-host the 20th Off-road E-Zu Hero Conference in 2025 and launch the "National Off-road Plan" [1][3] - The 20th Off-road E-Zu Hero Conference will take place in the Badain Jaran Desert, Inner Mongolia, featuring traditional off-road events, automotive exhibitions, and new interactive experiences [3][4] - The partnership aims to leverage JD's user ecosystem, supply chain, and marketing capabilities to enhance the event and promote off-road culture to a broader audience [3][5] Group 2 - The event will unfold in three phases, starting with the strategic signing, followed by recruitment for the "National Viewing Team" and "National Off-road Team" during the 2025 JD 618 event, culminating in a grand celebration in the desert [4] - JD Auto plans to create an "Off-road Culture Zone" on its platform to share professional knowledge and provide comprehensive vehicle modification solutions [5][6] - The collaboration will also focus on launching customized off-road vehicles through partnerships with manufacturers, creating a full-cycle ecosystem from cultural engagement to vehicle sales [6] Group 3 - JD Auto is enhancing its modification business by establishing a self-operated modification brand alliance and a direct supply system for genuine parts, aiming to improve after-sales service quality [6] - During the "JD Auto Owner Savings Day," JD Auto introduced promotional offers for new users and exclusive maintenance packages for Off-road E-Zu members [7] - JD Auto's maintenance services will be available at over 2,200 locations nationwide, providing special benefits for Off-road E-Zu members [7]

Core Insights - The Tank brand, a subsidiary of Great Wall Motors, showcased its self-developed 4.0T V8 engine and the Tank 300 Huke version at the Shanghai Auto Show, marking a significant milestone in its four-year journey with over 650,000 units sold globally [1][3] - The 4.0T V8 engine represents a breakthrough in China's large displacement power sector, emphasizing the brand's commitment to traditional fuel power and the unique mechanical appeal it offers to off-road enthusiasts [3] - The Tank 300 Huke version is designed for extreme off-road capabilities and symbolizes a lifestyle choice, aiming to express the identity and spirit of hardcore off-road communities [3] Product Highlights - The Tank 300 diesel version achieved over 120% of its official range during a highway endurance challenge, making it the only model to meet the official range requirements at the event, with lower refueling costs compared to hybrid and extended-range vehicles [5] - Despite the lower refueling costs of pure electric vehicles, the Tank 300 diesel version offers a significantly shorter refueling time, taking nearly 15 times less than the fast charging time of electric models [5] - The Tank 300 has a three-year depreciation rate of 74.48%, indicating its stable hardware value and residual value expectations compared to other vehicles in the market [5] Brand Positioning - The Tank brand aims to redefine the position of Chinese brands in the global automotive market through systematic upgrades across all powertrains, models, and scenarios, showcasing multiple core achievements at the Shanghai Auto Show [5]