Core Insights - The strategic partnership between Tuhu Car Maintenance and Alashan Hero Conference aims to innovate service forms and optimize service experiences around off-road activities and desert cultural tourism [1][7] Group 1: Strategic Collaboration - Tuhu Car Maintenance and Alashan Hero Conference have upgraded their strategic cooperation, combining their strengths to enhance off-road service offerings [1][7] - The collaboration is described as a deep integration of "professional services" and "cultural IP," addressing "user needs" and "scene innovation" [7] Group 2: Service Offerings - Tuhu Car Maintenance launched the "Hardcore Off-Road Worry-Free Guarantee Plan," providing customized support for off-road users during the 2025 Alashan Hero Conference [3] - The plan includes services covering the journey, competition, and daily maintenance for all off-road players [3][5] - A dedicated "Guarantee Center" was established on-site, offering quick maintenance services such as tire inflation, oil replenishment, and engine cleaning [5] Group 3: Event Experience - Tuhu Car Maintenance created a closed-loop service system for off-road enthusiasts, featuring a 5,000 square meter "Off-Road Camp" showcasing products from 20 international brands [3][5] - The event allows participants to experience high-quality products from brands like Michelin, Goodyear, and Mobil [3] Group 4: Future Outlook - Both companies expressed a commitment to enhancing off-road service guarantees and leveraging Tuhu's platform advantages for richer technical and product experiences in future events [7] - The partnership aims to elevate the Alashan Hero Conference into a comprehensive event that combines professional off-road competitions, automotive technology, and high-quality desert cultural tourism [7]

以下文章来源于凤凰网财经 ，作者凤凰网财经 凤凰网财经 . 你好，我们是凤凰网财经，全球华人都在看的财经公众号，传播最有价值的财经报道，你值得关注！欢迎访问：http://finance.ifeng.com/ 来源｜ 凤凰网财经《公司研究院》 近日，一辆 212越野车在攀爬赛中翻车的视频在网络疯传。画面中，车辆侧翻后A柱严重变形，引发网友"翻车不可怕，A柱不该'塌'"的尖锐质疑。 事故发生于 10月1日的中国汽车城市攀爬赛宣恩站。由于车身醒目的"212"标识，许多网友和媒体误将其认作北汽集团旗下产品，从而将矛头指向了北 汽，引发了一场舆论风波。 面对发酵的舆情，北汽集团紧急发布声明，果断 "切割"。声明明确指出，涉事车辆为"北京汽车制造厂"于2024年推出的新款212，与北汽集团及旗下"北 京越野"品牌无任何关联。 图源：小红书 北汽集团被误伤 ？ 212，曾是中国越野车的鼻祖。它的诞生，承载着家国记忆，也牵扯出一段复杂的商业往事。 212的传奇始于1966年，由北京汽车制造厂（下称"北汽制造"）为军事需求 而 研制。在随后的岁月里，它不仅是沙场上的功臣，也成为了 80年代民众的 集体记忆。然而，这段辉煌的历 ...

Core Insights - The Tank brand emerged as the highlight of the Alashan Hero Conference, showcasing over 1,500 tank models and emphasizing its strong community of off-road enthusiasts [1][3][23] - The event featured a blend of performance demonstrations, including the new Tank 500 Hi4-Z model, which showcased its capabilities in extreme conditions [12][10][7] - The brand promoted a message of environmental responsibility, encouraging users to prioritize cleanliness in off-road activities [6][4] Group 1: Event Overview - The Alashan Hero Conference took place from September 30 to October 3, 2025, attracting over 3,500 tank drivers from across China [1][3] - A total of 1,001 tank SUVs participated in a ceremonial display to celebrate the 76th anniversary of the People's Republic of China [4][8] - The event featured various activities, including a collaborative atmosphere where users from different brands could participate [3][22] Group 2: Brand Philosophy and Community Engagement - The Tank brand emphasized its inclusive philosophy, stating that off-roading transcends brand boundaries and fosters a sense of community among enthusiasts [3][23] - The brand provided free services and amenities at the event, including charging stations and repair services, reinforcing its commitment to user experience [3][22] - The brand's executive highlighted the event as a platform for all off-road enthusiasts, promoting unity and shared experiences [3][23] Group 3: Product Highlights - The new Tank 500 Hi4-Z model was a focal point, featuring advanced specifications such as a 59.05-degree lithium battery and a WLTC electric range of 201 km [12] - The vehicle boasts impressive performance metrics, including a peak torque of 1,195 N·m and a 0-100 km/h acceleration time of just 4.3 seconds [12] - The model is designed for comfort and luxury, equipped with features like a large entertainment screen and advanced climate control [12] Group 4: Performance Demonstrations - The event included extreme off-road challenges, showcasing the Tank 500's capabilities in both speed and control [10][15] - A notable performance involved a modified tank demonstrating climbing techniques on steep rock faces, illustrating the brand's engineering prowess [13][15] - The brand's commitment to off-road excellence was reinforced by its focus on slow, controlled movements in challenging terrains, as articulated by the company's chairman [17] Group 5: User Experience and Accessibility - The brand invited professional rally drivers to provide ordinary users with immersive off-road experiences, bridging the gap between professional and recreational off-roading [18][20] - This initiative aims to democratize off-roading, making it accessible to a broader audience and fostering a deeper appreciation for the sport [22][23] - The brand's approach reflects a commitment to enhancing user engagement and expanding the off-road community [22][23]

Core Viewpoint - The launch of the T01 diesel version by 212 Off-Road Vehicles at the Chengdu International Auto Show highlights a strategic move to address user pain points in off-road driving, offering enhanced performance, fuel efficiency, and comfort compared to gasoline vehicles [1][3][5]. Product Features - The T01 diesel version is priced at 169,900 yuan and offers significant purchase benefits valued over 50,000 yuan [1]. - It is equipped with a 2.0T inline four-cylinder diesel turbocharged engine, delivering a rated power of 125 kW at 3600 rpm and a peak torque of 415 N·m at 1500 rpm [5]. - The vehicle features an 8AT transmission specifically designed for diesel engines, with a gear ratio range of 4.1 and a maximum torque capacity of 500 N·m [5]. - The T01 diesel version boasts a fuel consumption of only 8.5 liters per 100 kilometers, allowing for a range of nearly 1000 kilometers on a full tank [5]. Noise and Vibration Control - To enhance driving comfort, the T01 diesel version incorporates advanced noise reduction technologies, achieving an idle noise level of just 43 decibels [6]. - The vehicle's vibration control has been improved by 25% through optimized suspension and additional damping materials [6]. Technological Features - The T01 diesel version includes a 12.3-inch central control screen with voice control and adaptive cruise control, catering to modern user expectations for smart features [8]. Brand and Market Strategy - 212 Off-Road Vehicles aims to build a strong off-road culture by engaging with users through various events and experiences, enhancing brand loyalty [11][13]. - The company has established a sales network of 264 dealerships across 289 cities in China and is expanding its global presence in over 70 countries [15]. Customer Incentives - The company offers five purchase benefits for the T01 diesel version, including discounts, free upgrades, and lifetime warranties for certain components, aimed at reducing the long-term costs for users [17][18].

Core Viewpoint - The bankruptcy of GAC Fiat Chrysler (广汽菲克) marks the end of an era for Jeep in China, but it also represents a new beginning for the brand as it shifts to a more agile and focused operational model, emphasizing imported vehicles and customer service [1][2][3]. Group 1: Impact of Bankruptcy - GAC Fiat Chrysler's bankruptcy does not directly affect the Jeep brand, as the brand continues to operate independently with a focus on imported models [2][3]. - The bankruptcy leaves nearly 800,000 domestic Jeep owners without after-sales support, creating a significant challenge for the brand [2]. Group 2: Brand Responsibility - Stellantis, Jeep's parent company, has stepped in to provide after-sales service for affected Jeep owners, demonstrating a commitment to customer care and brand responsibility [3]. - Stellantis has initiated a "parts rescue operation" to ensure continuity of service for Jeep owners, contrasting with the struggles faced by other new entrants in the market [3]. Group 3: New Operational Model - Jeep is transitioning to a "light asset" model, focusing on imported vehicles like the Wrangler, Gladiator, and Grand Cherokee 4xe, which enhances brand vitality and market responsiveness [4][5]. - The new model allows Jeep to streamline decision-making processes and quickly adapt to market changes, including the introduction of special edition models [4][5]. Group 4: Sales Performance - Jeep's sales have shown resilience, with a 97% year-on-year increase in June 2025, marking the highest sales in nearly a year [6]. - Overall retail sales for Jeep in the first half of 2025 increased by 15% compared to the second half of 2024, indicating strong market adaptability and growth potential [6]. Group 5: Competitive Position - The growing off-road culture in China provides a favorable environment for Jeep's revival, despite increasing competition from new brands like Tank and Equation Leopard [7]. - Jeep's historical legacy and unique off-road capabilities create a competitive barrier that new entrants struggle to overcome [7][8]. Group 6: Product Quality and Brand Loyalty - Jeep's vehicles, particularly the Wrangler, have demonstrated high durability and reliability, with 80% of the 5 million units sold still on the road [8]. - Jeep ranks first among American brands in terms of resale value, with a three-year retention rate of 51.77%, reinforcing consumer trust [8]. Group 7: Customer Engagement - Jeep is building a robust off-road ecosystem through initiatives like the "China Off-Road Roadbook" and community events, enhancing customer relationships beyond mere transactions [9]. - Recent activities, including media events and customer engagement campaigns, reflect Jeep's commitment to fostering a loyal customer base [9].

Group 1 - The core event was the launch of the new Toyota Prado Exploration Edition in Jinan, Shandong, marking a new era for Prado owners to customize their vehicles [1][3] - The event featured various activities including product launches, modification exchanges, and off-road experiences, attracting media, car enthusiasts, and dealers from across Shandong [3][21] - The Prado Exploration Edition aims to meet the diverse needs of users with customizable options, including a base model and a fully customizable version, highlighting its appeal as an entry-level off-road vehicle with premium features [5][8] Group 2 - The Prado All-Round Customization Edition offers car owners the opportunity to personalize their vehicles with over a hundred optional features, enhancing the ownership experience [8][24] - The event also celebrated the establishment of the official "Let's Enrich" Prado car club in Shandong, providing a platform for owners to share experiences and engage with off-road culture [24][26] - The Prado's off-road capabilities were showcased at the professional off-road driving site, demonstrating its performance across various challenging terrains [21][18]

Group 1 - JD Auto and Off-road E-Zu have formed a three-year strategic partnership to co-host the 20th Off-road E-Zu Hero Conference in 2025 and launch the "National Off-road Plan" [1][3] - The 20th Off-road E-Zu Hero Conference will take place in the Badain Jaran Desert, Inner Mongolia, featuring traditional off-road events, automotive exhibitions, and new interactive experiences [3][4] - The partnership aims to leverage JD's user ecosystem, supply chain, and marketing capabilities to enhance the event and promote off-road culture to a broader audience [3][5] Group 2 - The event will unfold in three phases, starting with the strategic signing, followed by recruitment for the "National Viewing Team" and "National Off-road Team" during the 2025 JD 618 event, culminating in a grand celebration in the desert [4] - JD Auto plans to create an "Off-road Culture Zone" on its platform to share professional knowledge and provide comprehensive vehicle modification solutions [5][6] - The collaboration will also focus on launching customized off-road vehicles through partnerships with manufacturers, creating a full-cycle ecosystem from cultural engagement to vehicle sales [6] Group 3 - JD Auto is enhancing its modification business by establishing a self-operated modification brand alliance and a direct supply system for genuine parts, aiming to improve after-sales service quality [6] - During the "JD Auto Owner Savings Day," JD Auto introduced promotional offers for new users and exclusive maintenance packages for Off-road E-Zu members [7] - JD Auto's maintenance services will be available at over 2,200 locations nationwide, providing special benefits for Off-road E-Zu members [7]

Core Insights - The Tank brand, a subsidiary of Great Wall Motors, showcased its self-developed 4.0T V8 engine and the Tank 300 Huke version at the Shanghai Auto Show, marking a significant milestone in its four-year journey with over 650,000 units sold globally [1][3] - The 4.0T V8 engine represents a breakthrough in China's large displacement power sector, emphasizing the brand's commitment to traditional fuel power and the unique mechanical appeal it offers to off-road enthusiasts [3] - The Tank 300 Huke version is designed for extreme off-road capabilities and symbolizes a lifestyle choice, aiming to express the identity and spirit of hardcore off-road communities [3] Product Highlights - The Tank 300 diesel version achieved over 120% of its official range during a highway endurance challenge, making it the only model to meet the official range requirements at the event, with lower refueling costs compared to hybrid and extended-range vehicles [5] - Despite the lower refueling costs of pure electric vehicles, the Tank 300 diesel version offers a significantly shorter refueling time, taking nearly 15 times less than the fast charging time of electric models [5] - The Tank 300 has a three-year depreciation rate of 74.48%, indicating its stable hardware value and residual value expectations compared to other vehicles in the market [5] Brand Positioning - The Tank brand aims to redefine the position of Chinese brands in the global automotive market through systematic upgrades across all powertrains, models, and scenarios, showcasing multiple core achievements at the Shanghai Auto Show [5]