Core Insights - Ford Motor Company (China) announced the establishment of Ford Sales and Service (Shanghai) Co., Ltd., which will begin operations on October 1, 2023, to manage marketing, sales, and service for Ford brand passenger cars and pickup trucks in China [1] - The new wholly-owned subsidiary will integrate sales operations from Changan Ford, Jiangling Ford, and others under one umbrella, aiming to enhance brand image and consumer experience [1] - The upgraded sales network will introduce the "Ford Zongheng" lifestyle system, covering four key areas: experience space, outdoor lifestyle community, personalized modifications, and vehicle services, promoting an outdoor lifestyle for Ford users [1] Company Leadership - Chen Xiaobo has been appointed as the president of Ford Sales and Service Company, reporting to Wu Shengbo, the president and CEO of Ford China and Ford International Markets Group [1] - Chen Xiaobo has held significant positions in Changan Ford New Energy Technology Co., Ltd. and has experience in management roles at Changan Automobile and Renault China [2]