户外全场景体验
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福特设立新公司 统一销售与服务渠道
Zhong Guo Zhi Liang Xin Wen Wang· 2025-09-25 06:48
9月24日,福特汽车(中国)有限公司宣布,在上海设立福特汽车销售服务(上海)有限公司,将 于10月1日运营,全面负责管理福特品牌乘用车和皮卡车型在中国市场的营销、销售和服务业务。同 时,陈晓波正式加入福特中国,担任福特销售服务公司总裁,向福特中国及福特国际市场集团总裁兼首 席执行官吴胜波汇报。 福特成立全资子公司后,福特在华的销售业务,包括长安福特、江铃福特等,将统一整合至新公司 旗下。打造一个统一的福特品牌销售和服务网络,推动福特品牌升级,推出包括在成都车展全球首发的 福特智趣烈马在内的更多新能源产品,为消费者带来更便捷的一站式销售和服务体验,并且将能够显著 提升网络的协同效率。 升级后的渠道还将打造独具一格的"福特纵横"生活体系,覆盖"体验空间"(纵横空间)、"户外生 活社群"(纵横社群)、"个性化精品改装"(纵横装备)和"车辆服务/守护"(纵横守护)四大板块,打 造户外休闲、探索、野行、野趣的生活方式,给福特用户带来"户外全场景体验"。 据介绍,陈晓波曾任长安福特新能源科技有限公司副总裁兼营销中心总经理、长安福特全国销售服 务机构副总裁等要职,并在长安汽车、雷诺中国等知名企业担任过重要管理岗位。 吴胜波 ...
福特中国成立全资销售公司统一销售渠道,陈晓波挂帅
Xin Lang Cai Jing· 2025-09-23 15:35
Core Viewpoint - Ford China is restructuring its sales channels by merging its previously separate sales operations of Changan Ford and Jiangling Ford into a single entity, Ford Automotive Sales Service (Shanghai) Co., Ltd, which will begin operations on October 1, 2025 [1][5][6] Group 1: Company Strategy - The newly established Ford Sales Service Company will manage the marketing, sales, and service of Ford's passenger cars and pickup trucks in China [1][5] - This strategic move is aimed at enhancing the brand's competitiveness in the Chinese market by creating a unified sales and service network [5][6] - The integration will allow for the combined sales of vehicles produced by Jiangling and Changan Ford, as well as imported Ford vehicles, marking a first among foreign automakers in China [5] Group 2: Leadership and Management - Chen Xiaobo, previously the Vice President of Changan Ford, will lead the new Ford Sales Service Company as its President [1][3] - The leadership change is part of a broader strategy to align the company's operations with market demands and improve dealer efficiency [6] Group 3: Market Positioning - Ford's previous joint ventures had distinct market focuses, with Jiangling Ford targeting off-road and pickup segments and Changan Ford focusing on mainstream sedans [5] - The new strategy is designed to respond to dealer and consumer feedback, aiming to enhance the overall customer experience and brand perception [5][6] Group 4: Product and Service Innovation - The unified sales network will support the launch of new products, including electric vehicles like the Ford Intelligent Mustang, enhancing Ford's product offerings in the Chinese market [5] - The upgraded sales channels will create a unique "Ford Lifestyle System," encompassing various lifestyle segments such as outdoor activities and personalized vehicle modifications [5]