Core Insights - Ford Motor Company (China) announced the establishment of Ford Sales and Service (Shanghai) Co., Ltd., which will begin operations on October 1, 2023, to manage marketing, sales, and service for Ford brand passenger cars and pickup trucks in China [1] - The new wholly-owned subsidiary will integrate sales operations from Changan Ford, Jiangling Ford, and others under one umbrella, aiming to enhance brand image and consumer experience [1] - The upgraded sales network will introduce the "Ford Zongheng" lifestyle system, covering four key areas: experience space, outdoor lifestyle community, personalized modifications, and vehicle services, promoting an outdoor lifestyle for Ford users [1] Company Leadership - Chen Xiaobo has been appointed as the president of Ford Sales and Service Company, reporting to Wu Shengbo, the president and CEO of Ford China and Ford International Markets Group [1] - Chen Xiaobo has held significant positions in Changan Ford New Energy Technology Co., Ltd. and has experience in management roles at Changan Automobile and Renault China [2]

Core Viewpoint - Ford China is restructuring its sales channels by merging its previously separate sales operations of Changan Ford and Jiangling Ford into a single entity, Ford Automotive Sales Service (Shanghai) Co., Ltd, which will begin operations on October 1, 2025 [1][5][6] Group 1: Company Strategy - The newly established Ford Sales Service Company will manage the marketing, sales, and service of Ford's passenger cars and pickup trucks in China [1][5] - This strategic move is aimed at enhancing the brand's competitiveness in the Chinese market by creating a unified sales and service network [5][6] - The integration will allow for the combined sales of vehicles produced by Jiangling and Changan Ford, as well as imported Ford vehicles, marking a first among foreign automakers in China [5] Group 2: Leadership and Management - Chen Xiaobo, previously the Vice President of Changan Ford, will lead the new Ford Sales Service Company as its President [1][3] - The leadership change is part of a broader strategy to align the company's operations with market demands and improve dealer efficiency [6] Group 3: Market Positioning - Ford's previous joint ventures had distinct market focuses, with Jiangling Ford targeting off-road and pickup segments and Changan Ford focusing on mainstream sedans [5] - The new strategy is designed to respond to dealer and consumer feedback, aiming to enhance the overall customer experience and brand perception [5][6] Group 4: Product and Service Innovation - The unified sales network will support the launch of new products, including electric vehicles like the Ford Intelligent Mustang, enhancing Ford's product offerings in the Chinese market [5] - The upgraded sales channels will create a unique "Ford Lifestyle System," encompassing various lifestyle segments such as outdoor activities and personalized vehicle modifications [5]