齐鲁晚报·齐鲁壹点记者 张阿凤 会议亮点纷呈，届时将正式启动"山东省专精特新外贸优品集群出海行动"，推出一系列支持企业拓展国 际市场的新举措。来自匈牙利、坦桑尼亚、马来西亚、沙特、意大利等国的海外营销伙伴，以及亚马 逊、沃尔玛全球电商、山东港口集团等机构将分享前沿市场动态与实战经验。活动特别设置专题分享与 供需对接环节，组织企业与服务机构开展"一对一"洽谈，推动合作意向落地。 日前，记者从山东省商务厅获悉，为深度融入全球经贸网络，助推外贸质效提升，"万企出海 鲁贸全 球"国际营销体系推进会将于9月29日在济南举行。此次会议旨在搭建高层次对接平台，助力山东外贸企 业拓展国际视野、精准对接全球资源。 本次会议由山东省商务厅主办，汇聚多方力量，预计将有来自商务部、省直有关部门、16市商务主管部 门、国际知名营销服务企业以及省内重点外贸企业将共同参会，着力构建覆盖营销、物流、金融、法律 等环节的国际化服务体系。 省商务厅相关负责人介绍，2025年山东持续推进"万企出海 鲁贸全球"国际市场开拓行动，全年计划组 织企业参加370余场境外展洽活动，举办50余场国际精准采购对接活动，建设"山东外贸优品库"，完善 国际营销公共 ...

Core Insights - Shandong Province is actively diversifying its export markets, achieving significant growth in trade with emerging markets and maintaining resilience in traditional markets [3][4]. Group 1: Export Market Diversification - Shandong's exports reached 242 countries and regions in the first half of 2025, an increase of 10 compared to the previous year [3]. - The province's exports to countries involved in the Belt and Road Initiative amounted to 604.9 billion yuan, growing by 8.6%, which increased its share of total exports by 1.4 percentage points to 57.5% [3]. - Exports to ASEAN reached 186.66 billion yuan, up 4.1%, maintaining ASEAN's position as Shandong's largest export market for three consecutive years [3]. - Exports to other BRICS nations totaled 167.34 billion yuan, growing by 8.1% [3]. - Exports to Africa surged by 30.7% to 90.72 billion yuan, while exports to the Middle East and Central and Eastern Europe grew by 11% and 14.2%, respectively [3]. Group 2: Resilience in Traditional Markets - Exports to the European Union, Shandong's second-largest export market, reached 131.03 billion yuan, an increase of 10.9% [4]. - Exports to Japan and the UK were 70.84 billion yuan and 23.89 billion yuan, growing by 6.9% and 15.2%, respectively [4]. - Shandong's products, such as vacuum cleaners and air purifiers, have gained international recognition, with over 50% of these products exported to Japan and South Korea [4]. - The province's export strategy emphasizes brand promotion and product development to meet diverse market demands, effectively responding to external challenges [4].