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政策引航助力企业扬帆 驱动轻工业发展乘风破浪
Zheng Quan Shi Bao· 2025-10-20 17:13
Core Insights - Since 2025, China's light industry has been recovering under the dual drive of policy coordination and industrial upgrading, with a 6.7% year-on-year increase in industrial added value and revenues of 13.2 trillion yuan in the first seven months of the year [1] - The "Light Industry Stabilization and Growth Work Plan (2025-2026)" emphasizes the role of light industry in stabilizing growth, promoting consumption, and benefiting people's livelihoods over the next two years [1] Group 1: Domestic Demand Expansion - Expanding domestic demand is a key focus of China's policy, with the old-for-new consumption policy for household appliances continuing to gain momentum into 2025 [2] - As of April 10, 2024, over 100 million old-for-new home appliance products have been purchased, with retail sales of home appliances showing a 38.8% year-on-year increase in April [2] - Companies like JD.com and Ecovacs have reported significant growth in their old-for-new services, with JD.com seeing a 300% increase in search volume for related keywords [2] Group 2: Quality Improvement and Brand Creation - The "Three Products" national campaign focuses on increasing product variety, improving quality, and creating brands in key industries such as textiles, food, and home appliances [4] - The "Light Industry Stabilization and Growth Work Plan (2025-2026)" includes actions to enhance the adaptability of consumer goods supply and demand, improve product quality, and strengthen brand cultivation [4] - The success of brands like Wolong Foods, which transformed nut consumption patterns, exemplifies the importance of brand awareness and quality management in expanding market reach [6] Group 3: Technological Empowerment - The application of emerging technologies is essential for the development of China's light industry, with a focus on expanding AI applications in product design and manufacturing [7] - Midea Group's smart factory has achieved significant efficiency improvements, with an 80% average increase in productivity and a 90% faster production response time [8] - The digitalization of light industry enterprises has increased, with 86.2% of companies adopting digital R&D tools and 82.3% implementing digital management practices [8]