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“上门做饭”成年轻人新选择,华帝“三好厨电”解锁烹饪新体验
Xin Lang Zheng Quan· 2025-10-11 02:26
随着生活节奏加快,外卖早已成为许多年轻人的日常饮食选择。但长期依赖外卖,不仅面临食品安全隐 患,其重油重盐的口味也与年轻人日益增长的健康需求相悖。与此同时,工作压力下,年轻人更希望下 班后能快速享受一顿热饭热菜,却又不愿被买菜、切菜、做饭、洗碗的繁琐流程"绑架"——"想好好吃 饭,又怕麻烦"成为多数年轻人的饮食痛点。 但与此同时,又有一批热爱做饭的群体,挖掘出了"上门做饭"的新工作机会。一位名叫阿绿的90后女生 在平台上分享,自己通过给别人上门做饭,单月收入达到2万元——一天为6到7家客户做饭。 不过,无论是选择上门做饭,还是偶尔兴起自己动手,厨房电器的品质都直接影响着烹饪体验。对于年 轻人而言,一款优秀的厨电不仅要能满足"做出好吃的菜"这一基本需求,更要契合他们对生活品质、审 美趣味和便捷体验的追求。由此,"好看、好用、好清洁"的"三好厨电"成为年轻人的理想选择:好看的 设计能提升厨房颜值,激发烹饪兴趣;好用的功能能降低操作门槛,提升烹饪效率;好清洁的特性则能 减少餐后负担,让烹饪不再"始于期待,终于打扫"。 而在"三好厨电"这一点上,中国高端厨电领导品牌华帝"很有话说"。 多场景适配,解锁高效烹饪新体验 ...
从薄到隐,从洁到净:看华帝烟灶如何重构厨房体验
Xin Lang Zheng Quan· 2025-05-23 02:29
Core Viewpoint - The traditional kitchen appliance industry is facing criticism for its focus on parameter competition, but Vatti has responded with innovative products that emphasize practical innovation and aesthetic design, as evidenced by their award-winning new ultra-thin range hood at AWE2025 [1][3][4]. Group 1: Innovation Strategy - Vatti's innovation is guided by the "Three Good Kitchen Appliances" philosophy, focusing on usability, aesthetics, and cleanliness to address user pain points and enhance kitchen experiences [3][4]. - The company emphasizes a holistic approach to innovation, integrating technology, user scenarios, and aesthetics to redefine kitchen experiences [4][8]. Group 2: Product Development - Vatti has made significant advancements in product design, reducing the depth of their top-mounted range hoods from 512mm to 350mm, a decrease of nearly 32%, and side-mounted hoods from 210mm to 135mm, a reduction of 36% [5]. - The new generation of fully concealed range hoods is designed to seamlessly integrate into kitchen cabinetry, enhancing the overall aesthetic and functionality [7][9]. Group 3: Market Performance - Vatti's ultra-thin range hoods and automatic cleaning range hoods achieved the highest market share across all channels in 2024, demonstrating the effectiveness of their "clean fashion" market appeal [7][8]. - The company has consistently led the industry in cleanliness technology, introducing automatic cleaning features and setting new standards for range hood cleaning efficiency [8][13]. Group 4: Future Vision - Vatti aims to become a global leader in high-end kitchen appliances, with a focus on creating healthy cooking environments and enhancing air quality through innovative designs [11][13]. - The company is also embracing AI technology to improve user experience, including features for automatic cleaning reminders and intelligent cooking assistance [8][9]. Group 5: Environmental Responsibility - Vatti's new generation of cooking appliances aims to reduce carbon emissions significantly, with CO emissions reduced by an average of 54% and nitrogen oxides by 93% compared to traditional gas stoves [13]. - The company is committed to ensuring that users can enjoy delicious meals while breathing clean air, reflecting their dedication to health and sustainability [13][14].