新京报发布的《2025年轻人生活方式报告》显示，近半数年轻受访者表示，愿意为洗碗机、扫地机这类 清洁自动化的家电付费，以此满足"别让我动手"的现代极简生活的需求。这一数据不仅反映了年轻一代 对便捷生活的向往，更预示着家电行业在满足消费者清洁需求方面的巨大潜力。 在快节奏的现代生活中，年轻人对于生活品质的追求正悄然改变着消费市场的格局。国家第三次全国时 间利用调查显示，居民每天在家务劳动上花费的时间已降至1小时59分钟，较2018年减少了整整28分 钟。调查指出，这一变化背后，离不开"洗地机、扫地机器人、智能炒菜机、洗碗机"的普及，以及家政 服务的广泛渗透。 作为深耕厨电领域多年的知名品牌，与方太、老板电器齐名"厨电三杰"之一的华帝，敏锐地捕捉到了这 一市场趋势，近年来毅然开辟"好清洁"赛道，致力于通过科技创新，为用户打造更加便捷、高效的净洁 生活体验。 以"净洁"DNA践行健康生活愿景 在深入研发"好清洁"系列产品的过程中，华帝发现，厨房清洁不仅是物理意义上的去除污渍，更是关乎 健康和情绪的重要环节，即厨房空间的干净与否，直接影响着整体生活质量。 而暗藏在厨房油烟中的有害物质、油烟积攒滋生的细菌会影响厨房使用 ...

Core Insights - The recent "High Net Worth Consumer Attitude and Behavior Research Report 2025" indicates that health is the top priority for high net worth individuals, with 65% expressing this preference, a 9% increase from 2021 [1] - The report highlights a shift in consumer focus from single-function products to health-oriented lifestyle solutions, emphasizing the importance of health in the high-end market [1][3] Industry Trends - The demand for health-oriented home appliances is rising, with nearly 70% of respondents in a survey indicating the need for appliances with health functions [3] - During the 2025 "618" shopping festival, health appliances showed significant growth, with water purifiers experiencing a notable increase in both volume and sales [3] Company Innovations - Vatti has positioned itself as a leader in the health appliance sector by integrating health into its product core and enhancing kitchen scenarios [6] - The company has developed innovative technologies, such as a PM2.5 sensor in its range hood, which monitors air quality in real-time, achieving a dispersion concentration of only 76.8μg/m³ [6][9] - Vatti's dishwashers utilize advanced washing technology to improve cleaning efficiency, while its embedded steam ovens maintain low oxygen levels to preserve food nutrition [6][9] Health and Wellness Focus - Vatti's new beauty bath water heater aims to enhance skin health by ensuring water quality, demonstrating a commitment to consumer wellness [8][9] - The company's "Clean Kitchen" initiative addresses cleanliness as a core issue, offering comprehensive solutions that enhance the overall kitchen experience [10][12] Comprehensive Solutions - The "Clean Kitchen" system focuses on product cleanliness, space optimization, and sensory improvement, creating a holistic approach to kitchen health [10][12] - Vatti's strategy reflects a broader industry trend towards providing sustainable health solutions that integrate seamlessly into daily life, catering to the growing demand for meticulous health maintenance among consumers [12][13]

Core Viewpoint - The recent establishment of the industry standard T/CITS 406 - 2025 for embedded steam and baking machines, led by Vatti and the China Household Electrical Appliances Research Institute, signifies a shift towards technology innovation and user experience in the high-end kitchen appliance sector, moving away from price competition [1][7] Group 1: Industry Standards and Innovations - The implementation of the new standard is expected to curb the phenomenon of "price internal competition" in the industry, guiding companies to focus on technological innovation and enhancing user experience [1][7] - Vatti's microcrystalline flat baking technology represents a significant advancement, allowing for precise temperature control with a temperature difference of ≤6℃ within the same layer and ≤15℃ across the entire space, while reducing preheating time by 40% [3][5] - The FA50P embedded steam and baking machine, utilizing this technology, addresses common user pain points such as uneven cooking and cleaning difficulties, thereby enhancing the overall cooking experience [4][5] Group 2: Market Trends and Consumer Preferences - The household appliance market (excluding 3C) reached a retail scale of 179.8 billion yuan in Q1 2025, showing a year-on-year growth of 2.1%, with embedded appliances emerging as a new growth point [3] - Consumers are increasingly prioritizing quality of life, leading to higher demands for the performance and user experience of steam and baking machines, focusing on cleanliness, health, and multifunctionality [3][5] - Vatti's strategic positioning as a "world health steam and baking master" reflects its commitment to addressing industry pain points through innovative technologies, thereby reshaping the high-end value standards of the steam and baking category [9]

Core Insights - The increasing health awareness among consumers and the emphasis on quality living have made kitchen appliances, particularly range hoods, a focal point in household discussions [1] - The "Healthy China 2030" initiative highlights the importance of individual responsibility for health, with kitchen smoke being a significant concern [1] - The home appliance market is thriving, with over 34 million consumers participating in the appliance replacement program, generating sales of 174.5 billion yuan [1] - Offline sales of range hoods in key cities have surged by 42.0%, indicating a strong consumer demand for upgrading kitchen appliances [1] Company Insights - Vatti, a leading high-end kitchen appliance brand in China, stands out in the competitive range hood market by focusing on the principles of usability, aesthetics, and ease of cleaning [2] - Vatti's new J6200Z ultra-thin range hood has become a top choice among consumers, featuring a sleek design of only 1.2 cm thickness and advanced suction capabilities of 30 m³/min [2][3] - The J6200Z is equipped with an AI air management system that monitors PM2.5 levels and activates air renewal functions when necessary, promoting a healthier kitchen environment [2] Product Features - The J6200Z incorporates four noise reduction technologies, ensuring quiet operation even during breakfast preparation [3] - The smoke and stove linkage feature enhances user experience by automatically activating the range hood when the stove is lit and delaying shutdown after cooking [3] - Vatti's new J6230ZS model, set to launch in July, continues the trend of ultra-thin design while maintaining strong suction performance [3] Market Trends - In the online market, Vatti's S66 model has gained attention with its innovative top-side integrated design, allowing for seamless installation and aesthetic appeal [4] - The S66 features a direct current variable frequency motor, providing a suction power of 28 m³/min and achieving high efficiency in smoke extraction [4] - The fourth-generation self-cleaning technology in the S66 allows for easy maintenance, ensuring sustained performance without manual disassembly [4][5] Consumer Considerations - The decision to upgrade range hoods involves multiple factors, including kitchen space, cooking habits, and aesthetic preferences [7][8] - For smaller kitchens, models like the S66 and J6200Z are ideal due to their space-saving designs [7] - For families that frequently cook with high oil content, the suction power and pressure of models like J6200Z and J6230ZS are crucial [8] - Aesthetically pleasing range hoods enhance the kitchen's ambiance, aligning with the modern trend of kitchens being multifunctional spaces [8]

Core Insights - The National Development and Reform Commission has emphasized the need to rectify "involutionary" competition, which distorts market mechanisms and disrupts fair competition, marking a significant directive for various industries [1] - The "14th Five-Year Plan" is approaching its conclusion in 2025, while the "15th Five-Year Plan" is being formulated, with a focus on high-quality development and innovation-driven strategies [1] - The home appliance industry is a key pillar of China's manufacturing sector, with companies like Vatti actively participating in high-end competition and driving collaborative development across the supply chain [1] Company Developments - Vatti's Supply Chain Management (SRM) system has been optimized over two years and is now a crucial digital infrastructure for efficient operations, indicating a deepening of the company's digital transformation [2] - To achieve its goal of becoming a "100 billion enterprise," Vatti has invested over 1.2 billion yuan in a digital intelligent factory project, expected to begin production trials in July 2025, featuring advanced automation and information systems [2] - In 2024, Vatti's R&D investment reached 263 million yuan, a year-on-year increase of 6.14%, with R&D expenditure accounting for over 4% of total revenue, and the company added 885 new patents, bringing its total to 4,416 [2] Market Trends - The demand for high-end kitchen appliances has been effectively released, driven by government subsidies, with a reported year-on-year increase in sales of high-end products like range hoods and dishwashers from January to April 2025 [3] - Vatti positions itself as a "fashionable scientific kitchen appliance" brand, focusing on user needs and kitchen scenario innovations, which has led to significant market recognition, particularly in the ultra-thin range hood segment [3] - Vatti's ultra-thin S36 range hood won the "JD Annual Reputation Gold Award" in 2024, marking it as the only award-winning brand in the kitchen appliance category on JD.com [3] Product Innovations - Vatti has introduced the "Clean Kitchen" concept and emphasizes the importance of cooking processes and product performance for user well-being, aligning with the younger generation's pursuit of a healthy and stylish lifestyle [4] - The launch of the "Beauty Bath Gas Water Heater" and the "World Health Steamer" has successfully tapped into the high-end market, with the water heater achieving a sales volume of 32,000 units within two months of its release [4] Strategic Insights - The experience of Vatti illustrates that there are no winners in "involutionary" competition, and that true growth comes from product and service innovation, as well as the development of new competitive advantages [5][6]

Core Viewpoint - The traditional kitchen appliance industry is facing criticism for its focus on parameter competition, but Vatti has responded with innovative products that emphasize practical innovation and aesthetic design, as evidenced by their award-winning new ultra-thin range hood at AWE2025 [1][3][4]. Group 1: Innovation Strategy - Vatti's innovation is guided by the "Three Good Kitchen Appliances" philosophy, focusing on usability, aesthetics, and cleanliness to address user pain points and enhance kitchen experiences [3][4]. - The company emphasizes a holistic approach to innovation, integrating technology, user scenarios, and aesthetics to redefine kitchen experiences [4][8]. Group 2: Product Development - Vatti has made significant advancements in product design, reducing the depth of their top-mounted range hoods from 512mm to 350mm, a decrease of nearly 32%, and side-mounted hoods from 210mm to 135mm, a reduction of 36% [5]. - The new generation of fully concealed range hoods is designed to seamlessly integrate into kitchen cabinetry, enhancing the overall aesthetic and functionality [7][9]. Group 3: Market Performance - Vatti's ultra-thin range hoods and automatic cleaning range hoods achieved the highest market share across all channels in 2024, demonstrating the effectiveness of their "clean fashion" market appeal [7][8]. - The company has consistently led the industry in cleanliness technology, introducing automatic cleaning features and setting new standards for range hood cleaning efficiency [8][13]. Group 4: Future Vision - Vatti aims to become a global leader in high-end kitchen appliances, with a focus on creating healthy cooking environments and enhancing air quality through innovative designs [11][13]. - The company is also embracing AI technology to improve user experience, including features for automatic cleaning reminders and intelligent cooking assistance [8][9]. Group 5: Environmental Responsibility - Vatti's new generation of cooking appliances aims to reduce carbon emissions significantly, with CO emissions reduced by an average of 54% and nitrogen oxides by 93% compared to traditional gas stoves [13]. - The company is committed to ensuring that users can enjoy delicious meals while breathing clean air, reflecting their dedication to health and sustainability [13][14].

Core Insights - The automatic cleaning feature is becoming a standard for high-end range hoods, driven by consumer demand for convenience and cleanliness [1] - Vatti has achieved a significant milestone with over 10 million units of automatic cleaning range hoods sold by December 2024, solidifying its leadership in this market [1] - The company has been innovating in automatic cleaning technology since 2006, with the introduction of the first automatic cleaning range hood [3] Technology Innovation - Vatti's research on automatic cleaning technology began before 2011, with the launch of the first model in 2006, breaking the traditional notion that range hoods must be disassembled for cleaning [3] - The introduction of steam hot water washing technology in 2011 significantly improved cleaning effectiveness by using high-temperature steam to dissolve grease [3] - The latest generation of cleaning technology, "Surf Washing," combines steam oil dissolution with high-pressure steam washing, achieving a cleaning rate of 99.2% and a sterilization rate of 99.99% [4] User Experience Enhancement - The automatic cleaning process has been simplified, allowing users to start the cleaning program with a single button press, making it more user-friendly [4] - Vatti's focus on user experience has led to a qualitative leap in how consumers interact with range hoods, moving towards a more intelligent and hassle-free cleaning process [4] Market Positioning - Vatti has successfully tapped into the younger generation's desire for a stylish and healthy lifestyle, aligning its products with the "New Chinese" living standards [6] - The company has developed localized solutions under the "Clean Kitchen" strategy, supported by 372 patented cleaning technologies [6] - Vatti emphasizes the integration of product cleanliness, spatial cleanliness, and sensory cleanliness in its kitchen solutions [8] Design and Aesthetics - Vatti's innovations in range hood design include reducing the thickness of products, enhancing spatial aesthetics, and integrating air purification systems [8] - The company aims for a future where range hoods blend seamlessly into kitchen spaces, moving towards a fully concealed design [8] Strategic Vision - The company recognizes that innovation is essential for maintaining a competitive edge in the kitchen appliance industry, focusing on high-quality development and user-centric solutions [10] - Vatti's proactive approach to innovation positions it as a leader in the industry, capable of driving high-end market transitions [11]