Core Insights - The "Fresh Fujian Health and Wellness Week" was held in Beijing to promote the unique ecological health products of Zhou Ning, including local cuisine, highland flowers, and cloud tea, aiming to establish a national market presence for Zhou Ning's health brand [1][2] - Zhou Ning has a forest coverage rate of 72.96% and consistently meets national air quality standards, earning various national honors related to ecological civilization and green development [1] - The event introduced the "Zhou Ning 24°C Health Space" brand, leveraging the county's average altitude of 800 meters and summer temperature advantage to create immersive health experiences through various themed products [1] Investment and Development - Five projects were signed during the event with a total investment of 2.38 billion yuan, covering sectors such as culture, tourism, health, and agriculture, which will enhance the industrial development of Zhou Ning [2] - The promotional week lasted for five days, featuring multiple specialized activities focused on cultural tourism, flowers, tea, and agricultural products, utilizing both online and offline platforms to showcase Zhou Ning's unique resources [2]

Core Viewpoint - The "Fresh Fujian Health and Wellness Week" in Zhou Ning aims to promote local specialty products and establish a health and wellness brand, leveraging government support, platform resources, and business incentives to reach a national market [1][2] Group 1: Event Highlights - The event features the launch of the "Zhou Ning 24°C Health and Wellness Space" brand, emphasizing the county's unique climate with an average summer temperature of 24°C and an elevation of 800 meters, which is the highest in East China [1] - A total investment of 2.38 billion yuan was signed for five projects covering cultural tourism, health and wellness, and agriculture, along with agreements for flower and potato procurement [2] Group 2: Environmental and Agricultural Initiatives - Zhou Ning has a forest coverage rate of 72.96% and consistently meets national air quality standards, earning various national honors for ecological civilization and green development [2] - The county is focusing on developing "3+N" specialty agricultural industries, including highland cool flowers, highland potatoes, and highland cloud tea, while promoting the "Li Xiang Fu Jing · Cloud Zhou Ning" tourism brand [2]