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百果园董事长“爹味”说教消费者,哪来的勇气?
Xin Lang Cai Jing· 2025-08-10 08:58
Core Viewpoint - The chairman of Baiguoyuan, Yu Huiyong, stated that the company will not cater to consumer preferences and is focused on educating consumers about quality, despite criticism regarding high fruit prices and inconsistent quality [1][8][10]. Pricing and Consumer Perception - Baiguoyuan's fruit prices are significantly higher than competitors, with lychee priced at 39.9 yuan per 500 grams in their stores compared to 16.8 yuan at Fresh Fruit Exchange [1][3][6]. - Consumers have expressed dissatisfaction with the quality of Baiguoyuan's fruits, claiming they are often overpriced and not fresh, leading to a decline in membership renewals [1][3][8]. - The chairman's comments about educating consumers have been met with skepticism, with many consumers feeling that they should not be "educated" on fruit choices [8][9]. Refund Policy and Franchisee Concerns - Baiguoyuan's "three no-return" policy, which allows refunds without a receipt or reason, has faced criticism due to ongoing complaints about refund difficulties [10][13]. - Franchisees have reported financial losses due to changes in the refund policy, where the company now covers only 60% of the refund costs, impacting their profitability [2][13]. Financial Performance - Baiguoyuan's financial reports indicate a significant decline in revenue growth, with a 0.69% increase in 2023 and a pre-tax loss of 391 million yuan in 2024, marking the first net loss in five years [14]. - The chairman's salary has decreased by approximately 7.38% from 2023 to 2024, reflecting the company's financial challenges [2].