Investment Rating - The report maintains a positive investment rating for the industry [12] Core Insights - The global black electrical market showed signs of stabilization in Q3 2025, with a slight year-on-year decline in shipment volume but a narrowing of the decline, indicating reduced downward pressure [4][10] - The Mini LED TV market is experiencing rapid growth, although the pace of penetration is slowing due to a deceleration in growth in the Chinese market [9][10] Market Conditions - In Q3 2025, the global TV market exhibited a "stable volume with slight decline, and both price and revenue falling" pattern, with total shipments reaching 52.55 million units, a year-on-year decline of 0.63% [23] - The OLED TV segment continued to grow, with shipments reaching 1.54 million units, a year-on-year increase of 7.75% [23] - The overall market revenue for black electrical products was $23.018 billion, down 6.76% year-on-year, with the average price per unit dropping to $438.02, a decrease of 6.17% [23] Competitive Landscape - Korean brands Samsung and LGE saw a slight recovery in global market share in Q3 2025, primarily through pricing strategies, although average product prices fell [8] - Chinese brands like TCL and Hisense achieved shipment growth due to strong performance in emerging markets, while Xiaomi faced challenges in the Chinese market but performed well in Western Europe [8][47] Structural Changes - The penetration rate of Mini LED TVs is experiencing a temporary slowdown, with demand concentrated in China, Western Europe, and North America [9][10] - TCL and Hisense are leading in shipment volume and growth in the Mini LED segment, while LGE has a smaller scale but is experiencing rapid growth from a low base [9] Investment Recommendations - The report suggests that despite the phase of adjustment in the Chinese market, Chinese brands are showing resilient growth, particularly in emerging markets [10][43] - The competitive landscape indicates that while there is a significant price gap between Chinese and Korean brands, there is substantial room for growth through premiumization and structural upgrades [10]