Core Insights - Dongpeng Beverage has established a vast sales network covering over 4.2 million active terminal points across China, reaching more than 250 million unique consumers [1][4][12] - The company aims to achieve a "drink whenever you want" consumer experience by ensuring product availability in various locations [2][5] - Dongpeng is transitioning from a single product focus to a multi-category ecosystem, enhancing its brand positioning in the market [4][5][10] Distribution Network - Dongpeng has built a deep and extensive channel network, with over 3,200 distributors and significant growth in sales points compared to previous years [1][4] - The company is exploring new channels such as dining, social e-commerce, and live streaming, while also deploying smart vending machines in high-frequency consumption areas [4][10] - The "frozen display" strategy is emphasized as a key tactic for enhancing product visibility and sales conversion [10][15] Product Strategy - New product launches like "Brewed Coconut" and "Electrolyte Water" are aimed at capturing emerging consumer trends in health and wellness [5][7] - The introduction of sugar-free drinks targets the growing health-conscious demographic, injecting new vitality into the core brand [5][7] Digital Transformation - Dongpeng has implemented a digital ecosystem that integrates production, warehousing, logistics, and channels, enhancing operational efficiency [8][12] - The company has developed a comprehensive digital management system to analyze consumer data and optimize marketing strategies [8][12] International Expansion - Dongpeng is leveraging its domestic market experience to expand into Southeast Asia, establishing partnerships with local distributors and retailers [14] - The company is also exploring AI technology to improve customer service and enhance product recognition capabilities [14] Channel Ecosystem - The "channel profit-sharing" mechanism is designed to create a symbiotic relationship among manufacturers, distributors, and retailers, promoting long-term network health [15] - Dongpeng's extensive terminal network is seen as a model for deep market penetration in the fast-moving consumer goods sector [15]