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“面容憔悴、锁骨突出”,Zara广告因模特“瘦得不健康”被禁播并下架,公司回应:她们状况良好,有医疗证明
Mei Ri Jing Ji Xin Wen· 2025-08-07 06:16
Group 1: Advertising Controversy - Zara's advertisements featuring models deemed "unhealthily thin" have been banned in the UK, leading to discussions about fashion standards and health [1][2] - The UK Advertising Standards Authority (ASA) ruled that the images exaggerated the models' thinness through lighting and styling, raising concerns about promoting unhealthy aesthetics [2] - Zara has removed the controversial images and stated that the models were in good health during the shoot, although this response did not quell the ongoing debate about unhealthy beauty standards in the fashion industry [6] Group 2: Financial Performance - Inditex, Zara's parent company, reported disappointing first-quarter results for fiscal year 2025, with revenue growth of only 1.5% to €8.27 billion and net profit growth of 0.8% to €1.3 billion, both below analyst expectations [7][8] - The company's inventory increased by 6.3% to €3.79 billion, outpacing revenue growth, which raises concerns about potential overstock issues [9] - Sales growth for Inditex's spring/summer collection has shown signs of fatigue, with a mere 6% increase in sales from May 1 to June 9, compared to a 12% increase in the same period last year [10]
被质疑宣传“病态瘦”,ZARA广告在英国被禁
Huan Qiu Shi Bao· 2025-08-06 22:44
Core Viewpoint - Fast fashion giant ZARA has been penalized by the UK's Advertising Standards Authority (ASA) for using models deemed "unhealthily thin" in its advertisements, sparking discussions about fashion industry standards and health considerations [1][2] Group 1: Regulatory Action - The ASA mandated ZARA to remove two controversial advertisement images from its website due to complaints about the models' unhealthy appearance [1] - The complaints highlighted that ZARA's advertising practices lacked responsibility by promoting such images [1] Group 2: Industry Response - In response to the ASA's ruling, ZARA promptly removed the disputed images and modified related content, asserting that the models were healthy and had medical certifications [1] - ZARA claimed that the images only underwent minor lighting and color edits without altering the models' body shapes [1] Group 3: Broader Industry Context - ZARA is not the only brand facing scrutiny; other fashion retailers like Marks & Spencer and Next have also been warned by the ASA for similar issues regarding unhealthy model representations [2]