Core Insights - The launch of the new MG4 represents a significant strategic deployment for the MG brand in the new energy vehicle sector, showcasing innovative technology, thoughtful design, and a user-centric approach [6] - MG brand is transitioning from being a traditional automotive brand to a leader in the new energy era, emphasizing a "non-copying" development strategy to enhance its competitiveness in the market [6] Group 1: Product and Technology - The MG4 features a starting pre-sale price of 73,800 yuan, making it an attractive option for consumers, and it has already received over 11,000 orders within 24 hours of its pre-sale announcement [2] - The vehicle is equipped with a groundbreaking semi-solid-state battery, which has only 5% electrolyte content and achieves a "zero smoke" result under a three-way 10-needle puncture test, enhancing safety and stability [4] - The use of aluminum rare earth alloy materials in the MG4 represents a milestone innovation, breaking the long-standing foreign monopoly in thermal management materials and overcoming Tesla's patent barriers [3][4] Group 2: Market Position and Strategy - MG brand aims to launch 13 new energy models in the next two years, reflecting a clear development plan under the leadership of its young general manager, Chen Cui [3] - The brand's sales performance in Europe has been impressive, with over 150,000 units sold in the first half of the year, indicating strong market acceptance [4] - MG brand is addressing the disparity between its domestic and international market performance, focusing on balancing global and local design needs in the MG4 [4] Group 3: User Experience and Design - The MG4 is designed with Chinese family usage habits in mind, featuring a wheelbase of 2,750 mm and a high "usable space" rate of 93.8%, along with a unique three-layer trunk design [5] - The vehicle includes thoughtful features such as 360-degree sunshade glass and soft light beauty mirrors, catering to the needs of female users [5] - MG brand offers a lifetime warranty on its three electric systems and introduces a unique clause that compensates for a new car in case of battery combustion, demonstrating confidence in product quality [5]