Group 1 - The younger generation is increasingly skeptical about the notion that "low prices are king," as they experience dissatisfaction with low-quality products and services [1][6] - Consumers are shifting towards "no-brain shopping," which emphasizes quality and convenience over low prices, leading to a preference for reputable stores like Hema [6][11] - The trend of "no-brain shopping" is gaining traction across various consumer sectors, with individuals opting for quality over price in clothing, food delivery, and grocery shopping [6][12] Group 2 - The retail industry is entering a phase focused on quality selection, with a significant increase in the number of private label products being developed by retailers [22][24] - Hema's internal standards for product selection and introduction frequency are notably higher than industry averages, reflecting a commitment to quality [24][26] - The demand for healthier and functional food products is reshaping the new retail food consumption market, with consumers seeking a balance between health and taste [20][29] Group 3 - Hema implements a "lifetime responsibility system" for product selection, ensuring accountability throughout the product lifecycle, which is crucial in a competitive retail environment [32][33] - The company emphasizes meticulous attention to detail in the supply chain, from sourcing to transportation, to maintain high product quality [35][37] - Hema's commitment to quality has resulted in significant sales success for its products, demonstrating the effectiveness of its rigorous selection and quality assurance processes [37]