Core Viewpoint - The article highlights the launch of the "Twelve Fresh Stories" calendar by Qian Dama, which emphasizes the importance of fresh ingredients and the journey from farm to table, integrating local art and culture to enhance consumer connection with food [1][3][4]. Group 1: Fresh Commitment - Qian Dama's commitment to "not selling overnight meat" is a central theme, showcasing the freshness of products available in stores each morning [4][6]. - The journey of fresh ingredients is meticulously tracked, from the slaughterhouse to the store, ensuring transparency and trust in the supply chain [6][11]. Group 2: Emotional Connection - The calendar captures the emotional aspects of the supply chain, focusing on the dedication of farmers, quality inspectors, and store managers who contribute to the freshness promise [7][9]. - The human element in the supply chain adds warmth and authenticity to the concept of freshness, reinforcing the brand's commitment to quality [11]. Group 3: Cultural Integration - The collaboration with the Henan Wuyang Farmers' Painting Institute integrates traditional art with the brand's values, reflecting a deep respect for agricultural labor and the essence of fresh food [11][12]. - The artwork in the calendar vividly portrays rural life and the stories behind fresh ingredients, aligning with Qian Dama's philosophy of authenticity and simplicity in food [11][12]. Group 4: Consumer Engagement - The calendar serves not only as a timekeeper but also as a means to engage consumers, offering them a chance to participate in a lottery with purchases and experience the stories behind the products [14]. - Qian Dama invites consumers to appreciate the journey of fresh ingredients, fostering a sense of community and shared experience around food [14].