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钱大妈携手非遗农画,以“鲜”为笔,共绘十二食辰
Di Yi Cai Jing· 2025-12-13 04:38
一天的故事在烟火缭绕的厨房展开,一张由农民画家绘制的新年年历,正悄悄改变着人们对食材与生活的理解——晨曦中冷链车划破街巷的灯光、质检员手 中泛着光泽的炎陵黄桃、深海大黄鱼优美的流线型身躯……12幅充满乡土气息的画作与故事,细腻描绘了钱大妈"不隔夜"食材从源头到餐桌的旅程。 当晨光漫过贵州山野的生态养殖场,当冷链司机在蜿蜒山路上守护着一车"温热的乘客",当店长轻轻陈列摆放着鲜嫩的蔬菜,这些关于"鲜"的瞬间,被赋予 情感,凝练成句。2026新年将至,钱大妈携手河南舞阳农民画院,将十二个鲜食故事与千年非遗相融,推出《不隔夜的十二鲜事》年历,让每一页都盛着土 地的温度、人情的暖意与守鲜的执着。 鲜的承诺,是看得见的轨迹 年历的序章,始于钱大妈"不卖隔夜肉"的承诺,"不隔夜的安心,是黎明最鲜的一抹胭脂。"每日清晨,钱大妈门店猪肉台上挂起的肋排,肉质鲜亮,纹理间 泛着温润光泽。每一块肉都清晰标注着它的旅程:昨夜10:00从屠宰场冷链出发,今晨6:00到店。 他们是深耕土地的农人,在日出前采摘"精气神最足"的番茄,因为懂得钱大妈的冷链车会"像对待熟睡的孩子"般轻拿轻放。风雪天依旧如约而至的采购员, 让农人看到了"有人接住、 ...
千年非遗遇上每日鲜!钱大妈推出《十二鲜事》年历农画,定格十二鲜食故事
Jin Rong Jie Zi Xun· 2025-12-12 07:59
烟火缭绕的厨房,藏着日常最本真的幸福。一张由农民画家绘制的新年年历,正悄悄改变着人们对食材与生活的理解 ——晨曦中冷链车划破街巷的灯光、质检员手中泛着光泽的炎陵黄桃、深海大黄鱼优美的流线型身躯……12幅充满乡 土气息的画作,搭配12个鲜活故事,细腻描绘出钱大妈"不隔夜"食材从源头到餐桌的完整旅程。 当晨光漫过贵州山野的生态养殖场,当冷链司机在蜿蜒山路上守护着一车"温热的乘客",当店长轻轻陈列摆放着鲜嫩 的蔬菜,这些关于"鲜"的瞬间,被赋予情感,凝练成句。 2026新年将至,钱大妈携手国家级非遗项目河南舞阳农民画院,将十二个鲜食故事与千年非遗技艺相融,推出《不隔 夜的十二鲜事》年历,让每一页都盛着土地的质朴温度、人情的真挚暖意与守鲜的执着初心,让"新鲜"不再是抽象概 念,而是可触摸、可感知的生活日常。 鲜的承诺,是看得见的轨迹 人情的温度,新鲜的底色 如果说冷链科技锁住了物理的鲜度,那么人的专注与情义,则赋予了食材情感的温度。这份年历罕见地将镜头对准了 供应链上一个个平凡而闪光的角色,他们的付出让"不隔夜"的承诺愈发坚实。 他们是深耕土地的农人,在日出前采摘"精气神最足"的番茄,因为懂得钱大妈的冷链车会"像对待 ...
钱大妈携手非遗农画, 以“鲜”为笔,共绘十二食辰
Bei Jing Shang Bao· 2025-12-12 04:23
鲜的承诺,是看得见的轨迹 年历的序章,始于钱大妈"不卖隔夜肉"的承诺,"不隔夜的安心,是黎明最鲜的一抹胭脂。"每日清晨,钱大妈门店猪肉台上挂起的肋排,肉质鲜亮,纹理间 泛着温润光泽。每一块肉都清晰标注着它的旅程:昨夜10:00从屠宰场冷链出发,今晨6:00到店。 这份"不隔夜"的承诺,背后是一条精密而温情的轨迹。它始于贵州山区凌晨五点浓重的夜色里,司机发动货车,左手下意识确认温度设置,在颠簸山路上 为"脆弱的乘客"自然放缓车速。它穿梭于开渔季灯火通明的渔港与配送中心之间,保温箱冒出的缕缕白雾,诉说着海大虾保持出海时鲜活的秘密。它的尾声 是社区门店清晨的接力,店员打开保温箱,看到黄鸡肉质紧实饱满,"仿佛还蕴含着在农场里肆意奔跑的活力"。 从深山到深海,从产地到社区,钱大妈用年历告诉每一位顾客:新鲜,是一条可以被追溯、被感知、被信任的轨迹。 一天的故事在烟火缭绕的厨房展开,一张由农民画家绘制的新年年历,正悄悄改变着人们对食材与生活的理解——晨曦中冷链车划破街巷的灯光、质检员手 中泛着光泽的炎陵黄桃、深海大黄鱼优美的流线型身躯……12幅充满乡土气息的画作与故事,细腻描绘了钱大妈"不隔夜"食材从源头到餐桌的旅程。 当 ...
科技引领 品牌赋能 中部农博会为乡村振兴与农业现代化注入新活力
Zhong Guo Fa Zhan Wang· 2025-11-19 05:14
Core Insights - The 26th China Central (Hunan) Agricultural Expo was held from November 14 to 17, showcasing over 3,500 enterprises from 17 provinces and regions in China and more than ten countries, emphasizing the theme of "Technology Leading, Brand Empowerment, and Supporting Rural Revitalization" [1][2] Group 1: Exhibition Highlights - The expo featured a diverse range of agricultural products, including Tianjin's "Imperial Tribute Rice," Jilin's ginseng, and Xinjiang's melons and grapes, demonstrating the rich variety of local and international agricultural goods [2][3] - Hunan's agricultural products, such as "Dongting Fragrant Rice" and "Hunan Tea Oil," were prominently displayed, showcasing the province's branding efforts and the success of geographical indication products [2][3] Group 2: International Participation - The expo included international products from countries like Laos, South Africa, and Thailand, enhancing global agricultural exchanges and showcasing South Africa as the guest country with its unique products [3] Group 3: Technological Advancements - Hunan's agricultural sector is highlighted for its advancements in smart agriculture, with companies like Zhonglian Smart Agriculture showcasing their integrated data collection and decision-making systems for crop management [4][6] - The province has made significant strides in seed industry innovation, producing 30% of the country's hybrid rice seeds and fostering leading enterprises in the sector [5][6] Group 4: Economic Impact - The expo facilitated substantial economic activity, with 28 projects signed worth approximately 10 billion yuan, and total sales exceeding 600 million yuan during the event [7][8] - The event has evolved from a simple product exhibition to a comprehensive platform for brand display, technology exchange, trade negotiation, and investment attraction, contributing to rural revitalization [8][9] Group 5: Future Developments - The expo aims to create a modern agricultural service ecosystem by integrating exhibition, circulation, data, and finance, positioning itself as a continuous empowering hub for the agricultural industry [8][9]