Group 1 - The core concept of the news highlights the innovative "direct sourcing + digital supply chain" model employed by Qian Dama, which connects rural farmers with urban consumers, ensuring fresh produce reaches the market quickly [1][3] - Qian Dama has established stable partnerships with over 3,000 farmers through its order agriculture model, resulting in an average annual income increase of over 20,000 yuan per household and a total consumption assistance amount of 2.3 billion yuan [3] - The company actively participates in the branding and operationalization of local agricultural products, enhancing their value and competitiveness through standardized planting guidance and quality control systems [3] Group 2 - Qian Dama integrates social responsibility into its business model by creating a lightweight public welfare approach that allows consumers' daily shopping behaviors to support disadvantaged groups, fostering a cycle of goodwill among businesses, consumers, and beneficiaries [4]

Core Viewpoint - The article highlights the launch of the "Twelve Fresh Stories" calendar by Qian Dama, which emphasizes the commitment to fresh ingredients and the journey from farm to table, integrating local culture and emotional connections in the food supply chain [1][3][19]. Group 1: Freshness Commitment - Qian Dama's promise of "no overnight meat" is central to its brand identity, ensuring that all meat products are fresh and traceable from the source to the store [4][7]. - The journey of fresh ingredients begins in the early hours, with cold chain logistics ensuring that products like pork and seafood maintain their quality during transportation [7][11]. Group 2: Emotional Connection - The calendar captures the emotional aspects of the supply chain, showcasing the dedication of farmers, quality inspectors, and store managers who contribute to the freshness of the products [8][14]. - The collaboration with the Henan Wuyang Farmers' Painting Institute reflects a commitment to cultural heritage, using art to convey the stories behind the food and the people involved in its journey [14][19]. Group 3: Consumer Engagement - The calendar serves not only as a timekeeper but also as a means to engage consumers, offering them a chance to participate in a lottery with purchases and experience the stories of freshness in Qian Dama's themed stores [19]. - The narrative emphasizes the importance of family meals and the warmth of home, reinforcing the brand's mission to provide fresh ingredients that enhance everyday life [15][19].

Core Viewpoint - The article highlights the launch of the "Twelve Fresh Stories" calendar by Qian Dama, which emphasizes the importance of fresh ingredients and the journey from farm to table, integrating local art and culture to enhance consumer connection with food [1][3][4]. Group 1: Fresh Commitment - Qian Dama's commitment to "not selling overnight meat" is a central theme, showcasing the freshness of products available in stores each morning [4][6]. - The journey of fresh ingredients is meticulously tracked, from the slaughterhouse to the store, ensuring transparency and trust in the supply chain [6][11]. Group 2: Emotional Connection - The calendar captures the emotional aspects of the supply chain, focusing on the dedication of farmers, quality inspectors, and store managers who contribute to the freshness promise [7][9]. - The human element in the supply chain adds warmth and authenticity to the concept of freshness, reinforcing the brand's commitment to quality [11]. Group 3: Cultural Integration - The collaboration with the Henan Wuyang Farmers' Painting Institute integrates traditional art with the brand's values, reflecting a deep respect for agricultural labor and the essence of fresh food [11][12]. - The artwork in the calendar vividly portrays rural life and the stories behind fresh ingredients, aligning with Qian Dama's philosophy of authenticity and simplicity in food [11][12]. Group 4: Consumer Engagement - The calendar serves not only as a timekeeper but also as a means to engage consumers, offering them a chance to participate in a lottery with purchases and experience the stories behind the products [14]. - Qian Dama invites consumers to appreciate the journey of fresh ingredients, fostering a sense of community and shared experience around food [14].

Core Viewpoint - The article highlights the launch of the "Twelve Fresh Stories" calendar by Qian Dama, which emphasizes the commitment to fresh ingredients and the journey from farm to table, integrating local culture and emotional connections in the food supply chain [1][3][19]. Group 1: Freshness Commitment - Qian Dama's promise of "no overnight meat" is central to its brand identity, ensuring that all meat products are delivered fresh from the slaughterhouse to the store within hours [4][7]. - The journey of freshness is meticulously tracked, starting from the early morning hours in rural areas, where drivers ensure the safe transport of perishable goods [7][11]. Group 2: Emotional Connection - The calendar captures the emotional warmth of the food supply chain, focusing on the dedication of farmers, quality inspectors, and store managers who contribute to the freshness promise [8][14]. - The integration of Henan Wuyang farmer paintings into the calendar serves to connect the stories of food with cultural heritage, reflecting the values of authenticity and respect for agricultural labor [14]. Group 3: Community Engagement - The calendar is not just a timekeeper but a celebration of daily life, inviting consumers to engage with the stories behind their food and participate in community events [19]. - Qian Dama encourages consumers to experience the journey of freshness through its themed stores, enhancing the connection between food and family gatherings [19][15].

Core Insights - The 26th China Central (Hunan) Agricultural Expo was held from November 14 to 17, showcasing over 3,500 enterprises from 17 provinces and regions in China and more than ten countries, emphasizing the theme of "Technology Leading, Brand Empowerment, and Supporting Rural Revitalization" [1][2] Group 1: Exhibition Highlights - The expo featured a diverse range of agricultural products, including Tianjin's "Imperial Tribute Rice," Jilin's ginseng, and Xinjiang's melons and grapes, demonstrating the rich variety of local and international agricultural goods [2][3] - Hunan's agricultural products, such as "Dongting Fragrant Rice" and "Hunan Tea Oil," were prominently displayed, showcasing the province's branding efforts and the success of geographical indication products [2][3] Group 2: International Participation - The expo included international products from countries like Laos, South Africa, and Thailand, enhancing global agricultural exchanges and showcasing South Africa as the guest country with its unique products [3] Group 3: Technological Advancements - Hunan's agricultural sector is highlighted for its advancements in smart agriculture, with companies like Zhonglian Smart Agriculture showcasing their integrated data collection and decision-making systems for crop management [4][6] - The province has made significant strides in seed industry innovation, producing 30% of the country's hybrid rice seeds and fostering leading enterprises in the sector [5][6] Group 4: Economic Impact - The expo facilitated substantial economic activity, with 28 projects signed worth approximately 10 billion yuan, and total sales exceeding 600 million yuan during the event [7][8] - The event has evolved from a simple product exhibition to a comprehensive platform for brand display, technology exchange, trade negotiation, and investment attraction, contributing to rural revitalization [8][9] Group 5: Future Developments - The expo aims to create a modern agricultural service ecosystem by integrating exhibition, circulation, data, and finance, positioning itself as a continuous empowering hub for the agricultural industry [8][9]