Core Insights - The article discusses the transformation and upgrading of professional markets in China, highlighting their historical significance and current challenges in adapting to modern consumer behavior and e-commerce impacts [3][4][22]. Industry Overview - Professional markets are characterized by their focus on specific product categories, providing direct supply-demand connections without ambiguous consumer scenarios [1]. - These markets have historically been vital to China's economy, serving as grassroots commercial hubs [2]. Current Challenges - Many traditional professional markets face development bottlenecks, including declining foot traffic and financial losses, prompting a need for new survival strategies [4]. - Urbanization and the rise of e-commerce have led to perceptions of professional markets as low-end trade venues, risking their relevance in the modern economy [3]. Government Initiatives - The Chinese government is promoting the digital transformation of traditional markets through policies aimed at innovation and modernization [4]. - Local initiatives, such as Zhejiang's "Five Transformations" plan, aim to enhance the convenience, intelligence, and uniqueness of professional markets [4]. Case Studies of Transformation - Guangzhou's Yuehui City has transformed from a shoe wholesale center to a comprehensive lifestyle hub, featuring over 400 brands and diverse experiences [6][8]. - Beijing's Silk Street has undergone a renovation to focus on showcasing Chinese design and craftsmanship, moving away from its previous foreign trade identity [10][12]. - Hangzhou's Wen Er Market has been redesigned to incorporate local aesthetics and community culture, offering a blend of traditional and modern shopping experiences [13][15]. - Dalian's AoDian Future City targets the youth market by integrating electronic products with pop culture and social experiences [16][17]. - Japan's Tsutaya Electric redefines the concept of an appliance store by merging lifestyle elements with product offerings, creating a unique shopping environment [18][20]. Key Takeaways - The transformation of professional markets is not merely about physical renovations but involves a deeper rethinking of their value propositions and operational models [22]. - Successful upgrades focus on maintaining local cultural relevance while adapting to new consumer demands and technological advancements [24]. - The sustainability of professional markets relies on their ability to empower existing merchants and integrate diverse product offerings that enhance transaction efficiency [24].

在此背景下，以数字化赋能和专业市场升级创新为基础的"山海共富"农优产品展销窗口在2021年应 运而生。这一平台位于余杭农副产品物流集散中心，面积约25万平方米，入驻商户近3000家，年交易额 达500亿元，致力于打造全国农优产品线上线下相结合、从供应链到销售端的数字化销售推广平台。 据了解，由现代联合集团打造的产城融合项目——"现代大市集"将于今年落地勾庄。该项目依托浙 江食品市场和"山海共富"窗口，融合美食、游乐、研学、创业、社交等多种元素。项目规划面积达26万 平方米，旨在示范引领中国传统专业市场创新升级转型，聚力打造杭州新消费地标、共富示范新名片。 20世纪90年代，现代联合集团在秋涛北路创办浙江省家电市场，这是中国最早以家电销售为主的专 业市场之一。许多老杭州人还记得，家里的第一台彩电、冰箱、空调就是在这里购买的。如今，现代联 合集团已形成以食品交易专业市场为核心，涵盖家电、电子、图书、汽配、保健品等领域的多元化专业 市场矩阵。 随着杭州城市的发展，现代联合集团也进入了新发展阶段。"消费需求日益多元化，数字产业和人 工智能飞速发展，传统专业商品市场正面临着前所未有的巨大挑战，也为专业市场的业态创新、运 ...