Core Viewpoint - The report from GF Securities projects that the adjusted net profit of Hu Shang A Yi (02589) will reach 560 million, 640 million, and 760 million yuan for the years 2025 to 2027 respectively, indicating a clear growth strategy and strong resilience against economic cycles [1][6]. Group 1: Company Growth and Strategy - Hu Shang A Yi has become the second brand in the mid-priced ready-to-drink tea segment to reach 10,000 stores since its establishment in 2013, benefiting from the takeout market starting in May 2025 [2][6]. - The company has improved its user acquisition and retention capabilities, with expectations for its main brand to maintain resilience in same-store performance [2][6]. Group 2: Market Position and Expansion - Hu Shang A Yi holds a significant market position in Northern China, with 4,784 stores by the end of 2024, which is approximately 1,900 more than the second-ranked brand, capturing 52.1% of the market share [7]. - The investment model is characterized by low initial costs for franchisees, with an average startup cost of 275,000 yuan, lower than the industry average of 350,000 yuan, leading to a 98% renewal rate among franchisees in 2024 [7]. Group 3: Product Innovation and Consumer Engagement - The company actively responds to consumer demands by launching 136 new products in the first half of 2025, achieving 15.8 million active members and a quarterly repurchase rate of 40.6% [8]. - In 2025, Hu Shang A Yi is restructuring its coffee product line, anticipating that coffee will contribute to same-store sales growth alongside baked goods [8]. Group 4: Tea Waterfall and International Expansion - The Tea Waterfall brand, priced below 10 yuan, has gained popularity in towns and universities, with over 1,000 signed and operating stores [11]. - Hu Shang A Yi has opened stores in the United States and South Korea, focusing on economically developed countries, with positive performance reported [11].