东西方酿酒文明对话
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会稽山兰亭与法国佳醍亚达成战略合作 联名礼盒成为两国友谊使者
新华网财经· 2025-12-05 13:23
Core Viewpoint - The strategic cooperation between Kuaijishan and Cattier represents a significant step towards modernizing and internationalizing Chinese yellow wine, enhancing cultural exchange between China and France [9][12]. Group 1: Strategic Cooperation - Kuaijishan and Cattier have agreed to a ten-year strategic partnership focusing on three main areas: introducing Cattier's champagne to the Chinese high-end market, bringing Kuaijishan's premium aged wines to France and Europe, and establishing an annual technical exchange mechanism [9][10]. - The collaboration aims to develop a "China-France Wine Culture Tasting Gift Box" for global markets, targeting major airport duty-free shops and high-end retail channels [9][10]. Group 2: Cultural Significance - The "China-France Harmony" gift box, featuring Cattier's champagne and Kuaijishan's "Master Lanting" yellow wine, symbolizes the friendship between the two nations and showcases the unique winemaking traditions of both [4][12]. - Kuaijishan's history and its role as a guardian of Chinese yellow wine culture are highlighted, emphasizing its importance in the evolution of this unique beverage over thousands of years [5][8]. Group 3: Industry Impact - Kuaijishan, founded in 1743, has played a pivotal role in the development of the Chinese yellow wine industry, achieving international recognition with awards such as the gold medal at the Panama International Exposition in 1915 [8]. - The partnership with Cattier is seen as a recognition of Kuaijishan's quality and craftsmanship, positioning it as a cultural ambassador for Chinese yellow wine on the global stage [12].