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会稽山兰亭与法国佳醍亚达成战略合作 联名礼盒成为两国友谊使者
新华网财经· 2025-12-05 13:23
Core Viewpoint - The strategic cooperation between Kuaijishan and Cattier represents a significant step towards modernizing and internationalizing Chinese yellow wine, enhancing cultural exchange between China and France [9][12]. Group 1: Strategic Cooperation - Kuaijishan and Cattier have agreed to a ten-year strategic partnership focusing on three main areas: introducing Cattier's champagne to the Chinese high-end market, bringing Kuaijishan's premium aged wines to France and Europe, and establishing an annual technical exchange mechanism [9][10]. - The collaboration aims to develop a "China-France Wine Culture Tasting Gift Box" for global markets, targeting major airport duty-free shops and high-end retail channels [9][10]. Group 2: Cultural Significance - The "China-France Harmony" gift box, featuring Cattier's champagne and Kuaijishan's "Master Lanting" yellow wine, symbolizes the friendship between the two nations and showcases the unique winemaking traditions of both [4][12]. - Kuaijishan's history and its role as a guardian of Chinese yellow wine culture are highlighted, emphasizing its importance in the evolution of this unique beverage over thousands of years [5][8]. Group 3: Industry Impact - Kuaijishan, founded in 1743, has played a pivotal role in the development of the Chinese yellow wine industry, achieving international recognition with awards such as the gold medal at the Panama International Exposition in 1915 [8]. - The partnership with Cattier is seen as a recognition of Kuaijishan's quality and craftsmanship, positioning it as a cultural ambassador for Chinese yellow wine on the global stage [12].
会稽山与法国佳醍亚达成战略合作
Zhong Zheng Wang· 2025-12-05 13:05
Core Insights - Kuaijishan has entered a strategic partnership with Cattier, focusing on deep mutual learning in winemaking techniques and cultural promotion over the next decade [1] Group 1: Strategic Cooperation - The partnership will involve systematic collaboration on three levels: introducing Cattier's champagne products to the Chinese high-end liquor market, and bringing Kuaijishan's premium aged wines to France and Europe [1] - An annual technical exchange mechanism will be established, allowing winemakers and experts from both countries to discuss topics such as modern scientific interpretations of terroir, microbial community management during aging, and digital expressions of traditional winemaking techniques [1] - Both companies will jointly develop a "China-France Wine Culture Tasting Gift Box" aimed at global markets, to be distributed in major airport duty-free shops and high-end retail channels in both countries [1] Group 2: Historical Context - Kuaijishan Huangjiu was founded in 1743 and gained international recognition when its predecessor won the first international gold medal for Chinese liquor at the Panama-Pacific International Exposition in 1915 [2]