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LKK洛可可贾伟:在宠物经济品类中,要么做第一、要么做唯一
Xin Lang Cai Jing· 2025-12-27 07:23
Group 1 - The core viewpoint of the article emphasizes the growth potential of the pet economy, which has a total market value of 300.2 billion, with urban pet owners expected to reach 76.89 million by 2024 and the total number of pets in China reaching 124 million [2] - The speaker, Jia Wei, highlights the importance of emotional value in the post-industrial era, contrasting it with the functional value of the industrial era, suggesting that businesses in the pet economy should aim to be either the leader or the unique player in their niche [2] - Jia Wei advocates for a user-centered approach in the pet industry, focusing on achieving a synergy between category, product, and brand to create a flywheel effect that leads to becoming a category champion [2] Group 2 - Jia Wei introduces the concept of "two strengths and one heart" in the pet economy, where "scene strength" refers to the need to focus on various scenarios such as travel, personal care, entertainment, home, and healthcare, leading to category differentiation [3] - The second strength, "technology strength," emphasizes the role of technology in enhancing the human-pet relationship, such as through pet companion robots that provide various functionalities and help build a pet ecosystem [3] - The "heart" aspect signifies the emotional connection in the pet industry, which is described as a healing economy, where the ultimate goal is to manage the emotional contract between humans and animals, indicating that the more love invested, the more developed the industry becomes [3]