Core Insights - The core theme of the event was the launch of the Ora 5, positioned as a "selected partner for young people," showcasing the brand's commitment to understanding and catering to the preferences of the younger generation [1][4]. Group 1: Product Launch and Promotions - The Ora brand announced an upgrade to the pre-sale benefits for the Ora 5, changing the offer from "1000 yuan for 3000 yuan" to "1000 yuan for 5000 yuan," along with additional incentives such as a maximum of 5000 yuan for trade-in subsidies and complimentary features like special paint and wheels [4][11]. - The promotional benefits will be available until the day of the Ora 5's official launch, ensuring that all pre-order customers can also enjoy these upgraded perks [4][11]. Group 2: Brand Engagement and Audience Interaction - The event featured a lively atmosphere with significant attendance from fans, media, and influencers, indicating strong interest and engagement with the Ora 5 [7][10]. - The brand's approach included interactive segments where product managers engaged with fans, showcasing real-life usage scenarios through videos from users, which highlighted the vehicle's versatility and appeal [14][23]. Group 3: Target Audience and Brand Philosophy - The brand manager articulated a shift in the brand's philosophy from being a "definer" to a "witness" and "companion" for young users, emphasizing that the Ora 5 is designed to be more than just a mode of transportation but a means of self-expression and lifestyle [11][26]. - The concept of "dual engagement" was introduced, reflecting the brand's understanding of the needs of Generation Z, who seek vehicles that resonate with their lifestyle and values [11][26]. Group 4: Product Features and Technology - The Ora 5 is equipped with advanced features such as the Coffee Pilot Ultra driver assistance system, which operates without relying on high-precision maps, making it suitable for various driving conditions [20][23]. - Safety features include a second-generation battery that exceeds national standards and a high-quality chassis developed by a team from BMW, ensuring reliability and performance [23].