Core Insights - JD.com is launching its 11.11 Global Shopping Festival on October 9, 2023, with initiatives aimed at supporting merchants and service providers, including significant traffic and financial subsidies [1][5] - The company has introduced a certification system for service providers to enhance content quality and operational support for merchants [1][6] Group 1: Merchant Support Initiatives - JD.com announced a series of measures to support over a million merchants during the 11.11 event, including providing billions in traffic and tens of millions in subsidies [1] - The company aims to enhance the live streaming capabilities of merchants by offering cash rewards up to 1 million yuan for outstanding performance [5] - JD.com is implementing a "collection store" model to help merchants integrate resources for scalable operations [5] Group 2: Content Ecosystem Growth - The number of merchants achieving over 100 million yuan in live sales has doubled compared to last year, while the number of live streaming rooms reaching this milestone has tripled [3] - JD.com has optimized its live streaming algorithms, resulting in an 8-fold increase in traffic for merchant live streams through search channels [3] - The introduction of low-cost AI digital live streaming has led to a 2-fold increase in traffic for merchants [3] Group 3: Live Streaming and Influencer Engagement - JD.com is launching a "Selected Influencer" ranking competition during the 11.11 event to provide a platform for influencers to showcase their expertise [5] - The company will invest millions in incentives and resources for influencers, focusing on those with professional depth and commercial value [5] - JD.com is enhancing its live streaming experience by combining human and AI efforts for 24/7 sales support [5] Group 4: Content Creation and Evaluation - JD.com has introduced the "JD Super Evaluation" incentive policy to encourage trusted short video content creation in collaboration with professional MCN organizations [6] - The company will provide precise traffic incentives and cash rewards, with individual organizations eligible for up to 1 million yuan in rewards [6] - JD.com aims to leverage its product selection capabilities and strict quality control to deliver high-quality live streaming experiences for sustainable growth [6]