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个人经济体进入“普惠时代”, 国家市场监管总局发展研究中心将开展“个人经济体学术案例研究”
Sou Hu Cai Jing· 2025-12-29 10:16
Core Insights - The National Market Supervision Administration's Development Research Center held the second seminar on the high-quality development of personal economies, releasing the first "Personal Economy High-Quality Development Report" [3][4][5] Group 1: Personal Economy Development - Personal economies are recognized as one of the most dynamic new business entities under the digital economy wave, reflecting new productive forces at the micro level [4][5] - The report emphasizes the transition of personal economies from "elite" to "inclusive" models, driven by changes in national policies, platform policies, and societal audience perceptions [6][9] - The essence of personal economies is the transformation of human resources into human capital, which enhances labor productivity and provides a robust driving force for economic and social development [4][6] Group 2: Role of Platforms - Experts advocate for platform enterprises to play a supportive role in fostering personal economies, promoting social responsibility, and creating a fair and transparent ecosystem [5][10] - The report introduces the "digital hive" empowerment model, suggesting that platforms should establish effective empowerment systems to help ordinary individuals grow and expand their economic scale [9][10] - The assessment of a platform's social value should include its success in cultivating personal economies and whether its empowerment systems promote widespread value growth [10] Group 3: Challenges and Recommendations - Ordinary individuals face challenges in becoming sustainable personal economies, as reliance on fleeting trends like "grassroots influencers" is not sustainable [9][11] - Experts emphasize the importance of avoiding isolation in personal economy development and instead collaborating with platforms that provide empowerment systems [9][14] - The 2026 action plan includes academic case studies, the establishment of group standards for personal economies, and research on personal economy indices to further explore high-quality development paths [14]