Core Viewpoint - Respecting and revering consumers is essential for the upgrade of the economic society [2][4] Group 1: Regulatory Environment - The State Administration for Market Regulation has issued compliance guidelines for major e-commerce platforms ahead of the "Double Eleven" shopping festival, emphasizing the need for clear and transparent promotional rules [2] - The guidelines aim to eliminate practices such as "choose one from two" and "big data killing familiarity," which undermine consumer trust [2][3] Group 2: Consumer Behavior - The "Double Eleven" event, while showcasing the creativity and enthusiasm of the free market, has shown signs of fatigue due to complex promotional rules and practices that erode consumer trust [2][3] - Many consumers are increasingly reluctant to reveal their preferences, partly to avoid being subjected to "big data killing familiarity," leading to a situation where they passively accept offers from platforms [2][3] Group 3: Economic Implications - A correct approach to consumption should focus on reducing transaction and search costs, allowing consumers to express their true preferences and ensuring a better match with supply [3][4] - The lack of consumer rights protection has led to practices like "choose one from two" and "big data killing familiarity," placing consumers in a vulnerable position [3][4] Group 4: Trust and Market Dynamics - The scarcity of trust among market participants increases transaction costs, highlighting the need for a balanced trading structure centered on consumer rights protection [4] - Establishing a robust system for consumer rights, including collective litigation and dispute resolution, is crucial for empowering consumers and enhancing market efficiency [4] Group 5: Cultural Shift - There is a need to fundamentally establish a consensus that respects and reveres consumption and consumers, moving away from an investment and export-driven mindset [4][5] - Protecting consumer rights through a comprehensive institutional framework is vital for maximizing consumer choice and ensuring that market price signals accurately reflect real preferences [4][5]