个性化深度旅游
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假期首日文旅市场热度“爆棚”
Bei Jing Ri Bao Ke Hu Duan· 2025-10-01 23:40
Core Insights - The tourism market in China is experiencing a significant surge during the National Day and Mid-Autumn Festival holiday, with Beijing leading in travel popularity [1][2] - There is a notable increase in the duration of stay for tourists in major cities, with a 50% rise in visitors staying 7 to 8 days compared to the same period in 2024 [1] - The trend is shifting towards personalized and in-depth travel experiences, moving away from standardized itineraries [2] Group 1: Domestic Travel Trends - Major cities such as Beijing, Shanghai, Chengdu, Guangzhou, and Chongqing are the top domestic travel destinations, with Beijing consistently ranking first across various platforms [1] - The search interest for the Beijing flag-raising ceremony surged by 1200% compared to previous periods, indicating a strong interest in cultural experiences [1] - County-level destinations are gaining traction as traditional tourist spots become saturated, with a 51% increase in pre-orders for county tourism compared to last year [1] Group 2: International Travel Trends - There is a 40% year-on-year increase in the number of foreign travelers flying to China, with popular destinations including Shanghai, Beijing, and Guangzhou [2] - The top five source countries for inbound tourists are South Korea, Japan, Malaysia, Singapore, and Thailand, reflecting a diverse international interest in Chinese tourism [2] - The extended holiday period is expected to drive record-high tourism activity during this year's National Day and Mid-Autumn Festival [2]
“宝藏小城”“边走边玩”“出片需求”……借助关键词解锁双节出游新趋势
Yang Shi Wang· 2025-09-29 02:39
央视网消息:这个"十一"假期,旅游市场迎来新变化,越来越多出行者不再满足传统热门景点打卡,而是追求更具个性化和深度的 旅行体验。 赏秋游、传统文化游、红色旅游成为三大热门主题。其中,赏秋主题游成为游客关注的焦点,大兴安岭、盘锦红海滩和本溪"中华 枫叶之路"热度暴涨。 独库公路自驾、乌兰布统自驾、甘南自驾、川西自驾、胶东半岛自驾等线路热度名列前茅,"边走边玩"的旅行模式广受欢迎。 2025年国庆假期,传统热门城市依然保持强劲吸引力。北京、上海、成都、西安、杭州、重庆、长沙、广州、南京和青岛位列国内 热门城市前十。这些城市以完善的旅游设施和丰富的旅游资源继续成为大多数游客的首选。 小众目的地受宠 出境长线游回暖 与往年不同的是,2025年县级宝藏小城迎来爆发式增长。阿尔山、腾冲、敦煌、婺源、延吉、香格里拉、平潭、额济纳旗、安吉和 桐庐跻身国内热门小城榜单前列。其中,阿尔山赏秋之旅以340%的热度涨幅成为首选。 随着免签政策进一步扩容以及国际航线持续加密,8天长假正成为中国旅行者出境远行的重要窗口。大数据显示,热门国家酒店的 预定量同比翻番。日本、马来西亚、新加坡、泰国、韩国、越南、印度尼西亚、新西兰、土耳其、澳大 ...