Core Perspective - The article highlights the journey of a Chinese content creator, Xiao Ming, who promotes Chinese intangible cultural heritage (ICH) through ethnic costumes on social media platforms, particularly Douyin, and emphasizes the importance of cultural confidence among the Z generation [1][5]. Group 1: Cultural Promotion - Xiao Ming, born in 2000, has gained over 2 million followers by showcasing Chinese ethnic costumes in various international locations, addressing the question of how ICH can become trendy among younger generations [1][5]. - She initially started as a campus life blogger but shifted her focus to ICH after being inspired by the vibrant display of ethnic costumes during a tea-picking festival in Yunnan [1][3]. Group 2: Content Creation Process - The creation of content involves extensive preparation, including sourcing costumes, researching cultural details, and ensuring accurate representation of traditional attire, which can take several months [3][4]. - Xiao Ming's videos have evolved from simple costume displays to in-depth cultural interpretations, incorporating elements like ethnic introductions, craft explanations, and festival backgrounds [4]. Group 3: Cross-Cultural Interaction - Xiao Ming has taken her work abroad, wearing traditional Chinese costumes in countries like France, Italy, and South Korea, and has received positive reactions from local audiences, indicating a growing interest in Chinese ICH [5]. - She believes that the charm of traditional Chinese culture can transcend language and national boundaries, as evidenced by the enthusiastic responses from foreign viewers [5]. Group 4: Future Aspirations - Looking ahead, Xiao Ming aims to integrate ethnic culture into modern life, envisioning a future where traditional attire is worn casually in everyday settings, thus enhancing the vitality of traditional culture [5].