云南省商务厅对外贸易处处长邓锐戟宇介绍，除贸易签约外，本届南博会还促成各类供应链服务、国际 物流、海外仓建设、口岸基础设施及智能化服务等合作协议项目20余个，推动云南从区域贸易节点向全 球产业链枢纽加速转型。 中新网昆明6月23日电 (罗婕)23日，记者从第9届中国—南亚博览会外贸成果专场暨环印度洋RCEP及澜 湄国家经贸成果发布会获悉，截至目前，本届南博会共签约商贸合同163个，签约金额达86.63亿元。 6月23日，第9届中国—南亚博览会外贸成果专场暨环印度洋RCEP及澜湄国家经贸成果发布会在昆明举 办。 罗婕摄 本届南博会19日启幕，吸引5000余家国内外企业参展参会。目前签约产品主要为农产品食品类、矿产品 类、化工类、机械设备类和服装鞋帽等。从签约区域看，东南亚国家实际签约合同89个，金额11.79亿 元，占比14.3%。签约合同数最多的国家和地区依次是缅甸、中国香港、意大利。 （文章来源：中国新闻网） 此外，南博会首次开设跨境直播专区，来自美国、加拿大、亚美尼亚、肯尼亚等国家的百万级网红主播 通过直播平台向全球展示推介云花、云咖、云茶、手工艺品、民族服饰等特色产品，会期累计观看人数 570万人次，日 ...

Core Insights - The rise of live-streaming e-commerce is transforming rural economies, particularly in Jinping County, Yunnan Province, where local products are marketed effectively through online platforms [1][2][3] Group 1: Live-Streaming E-commerce Development - The village of Manpeng New Village has adopted a model combining "Party Branch + Live-streaming Base + Agricultural Product Supply Chain + Influencer Marketing" to enhance local economic development [2] - In 2022, the village generated a live-streaming e-commerce revenue of 28.3 million yuan, contributing 3.91 million yuan to farmers' income, showcasing the model's effectiveness in rural revitalization [2] Group 2: Community and Economic Impact - The initiative has led to the cultivation of local talents in live-streaming, with significant training provided to women in skills such as design, embroidery, and e-commerce [2] - The local government aims to continue enhancing e-commerce talent development to further stimulate rural industry and economic growth [3]

Core Perspective - The article highlights the journey of a Chinese content creator, Xiao Ming, who promotes Chinese intangible cultural heritage (ICH) through ethnic costumes on social media platforms, particularly Douyin, and emphasizes the importance of cultural confidence among the Z generation [1][5]. Group 1: Cultural Promotion - Xiao Ming, born in 2000, has gained over 2 million followers by showcasing Chinese ethnic costumes in various international locations, addressing the question of how ICH can become trendy among younger generations [1][5]. - She initially started as a campus life blogger but shifted her focus to ICH after being inspired by the vibrant display of ethnic costumes during a tea-picking festival in Yunnan [1][3]. Group 2: Content Creation Process - The creation of content involves extensive preparation, including sourcing costumes, researching cultural details, and ensuring accurate representation of traditional attire, which can take several months [3][4]. - Xiao Ming's videos have evolved from simple costume displays to in-depth cultural interpretations, incorporating elements like ethnic introductions, craft explanations, and festival backgrounds [4]. Group 3: Cross-Cultural Interaction - Xiao Ming has taken her work abroad, wearing traditional Chinese costumes in countries like France, Italy, and South Korea, and has received positive reactions from local audiences, indicating a growing interest in Chinese ICH [5]. - She believes that the charm of traditional Chinese culture can transcend language and national boundaries, as evidenced by the enthusiastic responses from foreign viewers [5]. Group 4: Future Aspirations - Looking ahead, Xiao Ming aims to integrate ethnic culture into modern life, envisioning a future where traditional attire is worn casually in everyday settings, thus enhancing the vitality of traditional culture [5].

各族群众在"天上的街市"逛圩场。 4月27日，山坳间的晨雾被第一缕阳光揉碎时，隆林各族自治县德峨镇的山路上，已响起细碎的银铃声。72岁的李正宏裹着深蓝色的苗绣头巾，抱着月 琴往圩场走去。转角处，穿百褶裙的彝家姑娘结伴走来，裙裾上的银饰叮当作响。远远望去，整条街市像被撒了把五彩米粒。 这是德峨镇4月的最后一个圩日，海拔1600米的高山圩场正从晨雾中舒展筋骨。苗、彝、仡佬、壮、汉5个民族同胞聚居于此，"五彩"民族文化风情浓 郁，这个古老圩日也被誉为"天上的街市"。近年来，德峨赶圩IP日渐出圈，周边乡镇乃至贵州、云南等地群众纷纷慕名而来。 上午9时，圩场上人头攒动，熙熙攘攘。"叮咚、叮咚……"民族乐器摊铺前，传来阵阵月琴声，如银珠落盘，吸引众人驻足。弹琴的老者正是李正宏， 他弹琴、制琴、修琴技艺精湛，还是村里月琴队的创始人。只见他布满沟壑的手拂过琴弦，唱起："啊哩哩，啊哩哩，赶圩归来啊哩哩……" 《赶圩归来啊哩哩》由词曲作家古笛、黄有异创作，极具隆林民族特色，传唱全国。1979年，二人到德峨采风，被赶圩时各民族和谐交易的场景激发灵 感。如今，熟悉的旋律在圩日响起，吆喝声、布料摩擦声、脚步声，都成了月琴的和弦。 民族 ...