数字赋能强产业 直播架桥拓新程 临夏融媒记者 马正兰 "我们打造的不仅是直播间，还是临夏产业走向全国的'数字门户'。"临夏经济开发区招商和融资促进局 主要负责人说。基地集成拍摄、运营、数据分析和仓储物流等全链路服务，为企业提供一站式线上销售 方案，助其低成本快速触网。马玉飞感慨："现在我只需专注镜头前的表达，设备和技术保障让直播更 专业、互动性更强。" 特色产品借数字化焕发新生 临夏物产丰富，却一度"养在深闺"，而电商直播基地为这些产品打开全国通道。目前，基地已吸引15家 本土企业入驻，汇集产品百余种，涵盖特色食品、牦牛制品、民族服饰及轻工文创等门类，形成从生鲜 到深加工、从休闲食品到保健品的直播矩阵。 "直播不仅是卖货，更是产品价值可视化、品牌形象立体化的过程。"基地运营负责人表示，高清镜头与 细致讲解让牦牛制品的高原特色、文化内涵直达消费者，显著提升产品附加值。以"伊兰马丁"为代表的 本土企业敏锐抓住机遇，将供应链优势与直播能力融合，快速打开线上市场，推动临夏特产走向全国。 构建良性循环的产业新生态 电商直播基地的效益不但体现在销售额增长上，也成为催化区域特色产业链升级的"触发器"。以直播销 售为牵引，倒 ...

今年春节，北京推出"马年春节进京过年"活动，特色商品、星级酒店与"北京礼物"各美其美，交织出一幅文旅交 融的璀璨画卷，为游客奉上一场可品、可赏、可购的沉浸式消费盛宴，邀市民游客感受热闹年味，把心仪好物、 新春祝福一同带回家。 春节期间，全国各地文旅好物齐聚京城，一展山河风物之美。广西北海的珍珠饰品熠熠生辉，映衬出海洋文化的 深邃与浪漫，吸引不少游客驻足试戴打卡。内蒙古文旅展团带来的马年主题玩具萌趣讨喜，让孩子们爱不释手； 民族服饰与精美首饰既展现出草原的豪迈，又透着精巧的匠心美学，吸引游客驻足选购。 节日期间，北京饭店精品美食广受中外游客青睐。国宾酒店带来地道德式美食、醇香现磨咖啡与暖心自制热饮， 风味十足，为热闹庙会增添了一抹浓郁的国际风情。北京安徽大厦带来的徽州毛豆腐外酥里嫩，引得游客驻足品 尝、赞不绝口。北京河南大厦推出2026年河南旅游年票，为游客开启中原文化之旅提供便利；南阳艾草系列特色 产品沁人心脾，让游客在氤氲香气中感受传统养生智慧。 转自：北京青年报客户端 "北京礼物"展台前人流如织，游客纷纷驻足选购。北京华江文化集团推出的"马墩墩"系列，将奥运文化遗产与生 肖艺术巧妙融合，把中华名马文化所承 ...

(新春走基层)新年新衣新气象 年味也是"团结味" 中新网株洲2月21日电(记者 程小路)农历马年春节前，湖南省株洲市芦淞区服饰市场经理协会被命名为 全国民族团结进步示范区示范单位。春节期间，记者走进芦淞服饰市场(以下简称"市场")一探究竟：这 个由20世纪80年代"马路市场"发展而来的千亿产业集群，为何强调民族团结？ 2月13日，株洲市芦淞区的服装市场举行"2026炎帝服饰文化节"。图为一名顾客经过在此展出的非 遗技艺作品与民族服饰。 程小路 摄 藏族夫妇过年"不打烊" 根据市场管理方统一安排，汇聚38个专业市场、2万余商户的芦淞服饰市场群2月15日起休市，28日开 市。不过，经营外摆摊位的扎西(本名西木拉)和妻子梅姐2月20日就来到毗邻火车站的堤升街，如往常 一般摆开户外摊位，开启马年新春首日营业。 当天适逢寒潮结束、气温回暖，加上地处市中心，因此有不少市民来逛街购物。但毕竟时值休市，扎西 对营业额没有太多期待。"摊位上服饰价格低，利润薄，全靠'走量'。"他向记者介绍，外摆摊位多为"一 口价"几十元的服饰单品，卖得多才有得赚。大年初四的客流量不及年前，空闲时，隔壁摊位的陕西大 哥举着手机向扎西展示老家社火视 ...

Core Viewpoint - The rise of rental services for travel equipment, particularly among young consumers, is transforming their spending habits, emphasizing a preference for "use over ownership" due to cost-effectiveness and convenience [1][3]. Group 1: Rental Trends - A significant 77.3% of surveyed youth have experience with "rent instead of buy" consumption, with digital products being the most rented category at 42.5% [1]. - Young consumers are increasingly opting for rental devices for events like concerts, allowing them to capture high-quality moments without the need for ownership [2][4]. Group 2: Consumer Behavior - Young consumers, such as college students, find renting more economical compared to purchasing expensive equipment that may remain unused [2][4]. - The shared economy has fostered a mindset among young people that values access over ownership, making rental services appealing [3]. Group 3: Experiences and Recommendations - Positive experiences with rental services, including attentive sellers and quality equipment, encourage repeat business among consumers [2]. - Consumers are advised to thoroughly vet sellers, check reviews, and document the condition of rented equipment to mitigate risks associated with rentals [5].

Group 1 - The core viewpoint of the articles highlights a strong wave of national style (Guofeng) culture that is invigorating consumer activity in Huzhou, especially during the upcoming Spring Festival [1][2] - The concept of "year-end feast" has evolved from mere food consumption to a more aesthetic experience, with creative products featuring national style elements becoming popular in both physical stores and online platforms [1] - The expansion of consumption scenarios has transformed national style from a mere "product" to an "experience," enhancing social interactions through traditional cultural activities such as making rice cakes and creating handicrafts [1] Group 2 - The national style trend has led to innovative ways of celebrating the New Year, extending the festive atmosphere beyond traditional settings to various locations, creating a city-wide carnival experience [2] - This cultural movement resonates with the emotional needs of younger consumers, incorporating creativity, interactivity, and aesthetics into daily life, thus fostering a deeper connection between culture and consumption [2]

Core Insights - The 9th China-South Asia Expo has signed a total of 163 trade contracts with a value of 8.663 billion yuan [1][3] - The expo attracted over 5,000 domestic and international enterprises, showcasing products mainly in agriculture, mining, chemicals, machinery, and apparel [3] - Southeast Asian countries accounted for 89 contracts worth 1.179 billion yuan, representing 14.3% of the total contracts signed [3] Trade and Economic Cooperation - The expo facilitated over 20 cooperation agreements related to supply chain services, international logistics, overseas warehouse construction, and smart services [3] - The South Asia pavilion featured 482 enterprises with 699 standard booths, with Pakistan having the highest number of exhibitors [4] - The total transaction volume in the South Asia pavilion reached 4.4814 million yuan, an increase of 1.6658 million yuan compared to the previous expo [4] Digital Engagement and Cross-Border Trade - A cross-border live streaming area was introduced, featuring influencers from countries like the USA, Canada, and Kenya, attracting 5.7 million viewers and generating cross-border orders worth 1.2 million USD [3] - The expo is part of a decade-long initiative to establish China as a radiation center for South and Southeast Asia [5]

Core Insights - The rise of live-streaming e-commerce is transforming rural economies, particularly in Jinping County, Yunnan Province, where local products are marketed effectively through online platforms [1][2][3] Group 1: Live-Streaming E-commerce Development - The village of Manpeng New Village has adopted a model combining "Party Branch + Live-streaming Base + Agricultural Product Supply Chain + Influencer Marketing" to enhance local economic development [2] - In 2022, the village generated a live-streaming e-commerce revenue of 28.3 million yuan, contributing 3.91 million yuan to farmers' income, showcasing the model's effectiveness in rural revitalization [2] Group 2: Community and Economic Impact - The initiative has led to the cultivation of local talents in live-streaming, with significant training provided to women in skills such as design, embroidery, and e-commerce [2] - The local government aims to continue enhancing e-commerce talent development to further stimulate rural industry and economic growth [3]

Core Perspective - The article highlights the journey of a Chinese content creator, Xiao Ming, who promotes Chinese intangible cultural heritage (ICH) through ethnic costumes on social media platforms, particularly Douyin, and emphasizes the importance of cultural confidence among the Z generation [1][5]. Group 1: Cultural Promotion - Xiao Ming, born in 2000, has gained over 2 million followers by showcasing Chinese ethnic costumes in various international locations, addressing the question of how ICH can become trendy among younger generations [1][5]. - She initially started as a campus life blogger but shifted her focus to ICH after being inspired by the vibrant display of ethnic costumes during a tea-picking festival in Yunnan [1][3]. Group 2: Content Creation Process - The creation of content involves extensive preparation, including sourcing costumes, researching cultural details, and ensuring accurate representation of traditional attire, which can take several months [3][4]. - Xiao Ming's videos have evolved from simple costume displays to in-depth cultural interpretations, incorporating elements like ethnic introductions, craft explanations, and festival backgrounds [4]. Group 3: Cross-Cultural Interaction - Xiao Ming has taken her work abroad, wearing traditional Chinese costumes in countries like France, Italy, and South Korea, and has received positive reactions from local audiences, indicating a growing interest in Chinese ICH [5]. - She believes that the charm of traditional Chinese culture can transcend language and national boundaries, as evidenced by the enthusiastic responses from foreign viewers [5]. Group 4: Future Aspirations - Looking ahead, Xiao Ming aims to integrate ethnic culture into modern life, envisioning a future where traditional attire is worn casually in everyday settings, thus enhancing the vitality of traditional culture [5].

Core Viewpoint - The article highlights the vibrant cultural and economic significance of the "Heavenly Market" in Dege Town, where diverse ethnic groups gather to trade, celebrate, and preserve their cultural heritage [5][8]. Group 1: Cultural Significance - The "Heavenly Market" is a melting pot of ethnic cultures, featuring the harmonious coexistence of the Miao, Yi, Gelao, Zhuang, and Han peoples, showcasing rich cultural traditions [3][5]. - Traditional instruments and ethnic clothing are popular items at the market, reflecting the emotional and historical ties of the local communities [4]. - The market serves as a platform for cultural transmission, with local artisans like Yang Yun teaching traditional crafts to younger generations, ensuring the continuation of these skills [4][8]. Group 2: Economic Activity - The market operates every six days, attracting thousands of visitors, with attendance sometimes exceeding 30,000, indicating its growing popularity and economic impact [5]. - Local farmers sell their produce using traditional methods, with prices set by quantity rather than weight, showcasing a unique approach to commerce [7]. - The variety of products available has expanded beyond basic necessities to include a range of local specialties, reflecting the development of rural industries [7]. Group 3: Community Engagement - The market fosters social interaction among diverse groups, allowing for the exchange of goods and cultural practices, thus strengthening community bonds [6][7]. - Traditional food offerings, such as local delicacies, enhance the communal experience, creating a lively atmosphere filled with joy and conversation [7]. - The market is not just a place for trade but also a celebration of life, where the essence of local culture is palpable through music, dance, and shared experiences [8].