Core Insights - The 9th China-South Asia Expo has signed a total of 163 trade contracts with a value of 8.663 billion yuan [1][3] - The expo attracted over 5,000 domestic and international enterprises, showcasing products mainly in agriculture, mining, chemicals, machinery, and apparel [3] - Southeast Asian countries accounted for 89 contracts worth 1.179 billion yuan, representing 14.3% of the total contracts signed [3] Trade and Economic Cooperation - The expo facilitated over 20 cooperation agreements related to supply chain services, international logistics, overseas warehouse construction, and smart services [3] - The South Asia pavilion featured 482 enterprises with 699 standard booths, with Pakistan having the highest number of exhibitors [4] - The total transaction volume in the South Asia pavilion reached 4.4814 million yuan, an increase of 1.6658 million yuan compared to the previous expo [4] Digital Engagement and Cross-Border Trade - A cross-border live streaming area was introduced, featuring influencers from countries like the USA, Canada, and Kenya, attracting 5.7 million viewers and generating cross-border orders worth 1.2 million USD [3] - The expo is part of a decade-long initiative to establish China as a radiation center for South and Southeast Asia [5]

Core Insights - The rise of live-streaming e-commerce is transforming rural economies, particularly in Jinping County, Yunnan Province, where local products are marketed effectively through online platforms [1][2][3] Group 1: Live-Streaming E-commerce Development - The village of Manpeng New Village has adopted a model combining "Party Branch + Live-streaming Base + Agricultural Product Supply Chain + Influencer Marketing" to enhance local economic development [2] - In 2022, the village generated a live-streaming e-commerce revenue of 28.3 million yuan, contributing 3.91 million yuan to farmers' income, showcasing the model's effectiveness in rural revitalization [2] Group 2: Community and Economic Impact - The initiative has led to the cultivation of local talents in live-streaming, with significant training provided to women in skills such as design, embroidery, and e-commerce [2] - The local government aims to continue enhancing e-commerce talent development to further stimulate rural industry and economic growth [3]

Core Perspective - The article highlights the journey of a Chinese content creator, Xiao Ming, who promotes Chinese intangible cultural heritage (ICH) through ethnic costumes on social media platforms, particularly Douyin, and emphasizes the importance of cultural confidence among the Z generation [1][5]. Group 1: Cultural Promotion - Xiao Ming, born in 2000, has gained over 2 million followers by showcasing Chinese ethnic costumes in various international locations, addressing the question of how ICH can become trendy among younger generations [1][5]. - She initially started as a campus life blogger but shifted her focus to ICH after being inspired by the vibrant display of ethnic costumes during a tea-picking festival in Yunnan [1][3]. Group 2: Content Creation Process - The creation of content involves extensive preparation, including sourcing costumes, researching cultural details, and ensuring accurate representation of traditional attire, which can take several months [3][4]. - Xiao Ming's videos have evolved from simple costume displays to in-depth cultural interpretations, incorporating elements like ethnic introductions, craft explanations, and festival backgrounds [4]. Group 3: Cross-Cultural Interaction - Xiao Ming has taken her work abroad, wearing traditional Chinese costumes in countries like France, Italy, and South Korea, and has received positive reactions from local audiences, indicating a growing interest in Chinese ICH [5]. - She believes that the charm of traditional Chinese culture can transcend language and national boundaries, as evidenced by the enthusiastic responses from foreign viewers [5]. Group 4: Future Aspirations - Looking ahead, Xiao Ming aims to integrate ethnic culture into modern life, envisioning a future where traditional attire is worn casually in everyday settings, thus enhancing the vitality of traditional culture [5].

Core Viewpoint - The article highlights the vibrant cultural and economic significance of the "Heavenly Market" in Dege Town, where diverse ethnic groups gather to trade, celebrate, and preserve their cultural heritage [5][8]. Group 1: Cultural Significance - The "Heavenly Market" is a melting pot of ethnic cultures, featuring the harmonious coexistence of the Miao, Yi, Gelao, Zhuang, and Han peoples, showcasing rich cultural traditions [3][5]. - Traditional instruments and ethnic clothing are popular items at the market, reflecting the emotional and historical ties of the local communities [4]. - The market serves as a platform for cultural transmission, with local artisans like Yang Yun teaching traditional crafts to younger generations, ensuring the continuation of these skills [4][8]. Group 2: Economic Activity - The market operates every six days, attracting thousands of visitors, with attendance sometimes exceeding 30,000, indicating its growing popularity and economic impact [5]. - Local farmers sell their produce using traditional methods, with prices set by quantity rather than weight, showcasing a unique approach to commerce [7]. - The variety of products available has expanded beyond basic necessities to include a range of local specialties, reflecting the development of rural industries [7]. Group 3: Community Engagement - The market fosters social interaction among diverse groups, allowing for the exchange of goods and cultural practices, thus strengthening community bonds [6][7]. - Traditional food offerings, such as local delicacies, enhance the communal experience, creating a lively atmosphere filled with joy and conversation [7]. - The market is not just a place for trade but also a celebration of life, where the essence of local culture is palpable through music, dance, and shared experiences [8].