中国叙事体系
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企业“走出去”叙事能力“跟上去”
Jing Ji Ri Bao· 2025-11-22 05:12
加快构建中国话语和中国叙事体系,是新时代提升我国国际影响力、塑造良好国家形象的战略举 措。当前,世界百年未有之大变局加速演进,国际舆论格局深刻调整,但西方中心主义的叙事仍占主导 地位,我国发展成就和价值理念在国际传播中存在被误读、曲解甚至刻意抹黑的现象。从"中国制造"被 贴上"低质廉价"标签,到共建"一带一路"倡议被歪曲为"地缘政治工具",再到中国企业海外投资被无端 污蔑,背后都折射出我国国际话语体系建设与综合国力提升之间的落差。 构建具有中国特色、国际认同的现代话语体系,已成为维护国家利益、争取国际社会理解与支持的 紧迫任务。中国企业既是"走出去"的经营主体,也是国家形象的"活名片"。它们在开拓海外市场的同 时,客观上承担着传递中国声音、塑造中国形象的功能。特别是在跨国经营中,中国企业通过与当地政 府、民众、媒体的直接互动,能以更具亲和力的方式讲述中国故事、消解误解偏见、增进情感共鸣。因 此,需进一步促进企业发挥主动性和创造性,将商业实践与国际传播有机结合,使中国企业成为构建中 国叙事体系、提升中国国际话语权的重要力量。 一个国家的国际话语权,从来不是孤立存在的,它深植于国家的"硬实力"基础,又反作用于国家 ...
重构国际传播格局讲好中国发展故事
Jing Ji Ri Bao· 2025-06-03 22:30
Group 1 - The article emphasizes the need for China to innovate and restructure its international communication framework to enhance its global narrative and influence [1][2] - It highlights the importance of leveraging China's unique advantages, such as its institutional strengths and rich cultural heritage, to improve international communication effectiveness [2][3] - The article points out the challenges posed by Western media narratives and the need for China to actively shape its own image in the global arena [1][3] Group 2 - The article discusses the necessity of innovating institutional mechanisms to create a coordinated and systematic approach to international communication [3][4] - It stresses the role of digital technology in transforming communication channels and enhancing the reach and impact of China's narratives [4][5] - The article advocates for the use of cultural power to foster mutual understanding and cooperation among different civilizations, thereby enhancing China's international influence [5][6] Group 3 - The article calls for an increase in China's economic discourse power by participating in global economic governance and reforming international cooperation mechanisms [6] - It suggests that China should innovate its expression methods to effectively communicate its economic development stories and enhance international recognition [6]