中国叙事体系
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企业“走出去”叙事能力“跟上去”
Jing Ji Ri Bao· 2025-11-22 05:12
Group 1 - The construction of a modern discourse system with Chinese characteristics is essential for enhancing China's international influence and shaping a positive national image [1][2] - Chinese enterprises play a crucial role as "living business cards" of the country, helping to convey China's voice and shape its image while expanding into overseas markets [1][3] - The international narrative landscape is dominated by Western-centric views, necessitating the strengthening of international communication capabilities to break the narrative monopoly [2][4] Group 2 - In 2024, China's total outward direct investment is projected to reach 1,159.27 billion yuan, marking an 11.3% year-on-year increase [3] - By the end of 2023, Chinese investors had established 48,000 overseas enterprises in 189 countries and regions, indicating a significant expansion in the scale and quality of outward investment [3] - The shift from high-speed growth to high-quality development requires Chinese enterprises to deepen their integration into global supply chains and enhance their competitiveness through international cooperation [4] Group 3 - Chinese enterprises possess unique advantages in overseas storytelling, as they are rooted in local markets and can directly address local concerns [5][6] - There is a need for a collaborative effort among enterprises, government, and society to enhance the overseas narrative capabilities of Chinese companies [6][7] - Companies should integrate storytelling into their strategic planning, ensuring that business objectives align with cultural communication and image building [6][8] Group 4 - Promoting cross-cultural understanding is vital for creating narrative content that combines local and international elements [7][8] - Companies should leverage local media and industry associations to enhance the credibility of their narratives through third-party storytelling [7][8] - Understanding both China's development path and global trends is crucial for accurately positioning Chinese enterprises in the international market [8][9] Group 5 - The enhancement of overseas narrative capabilities is a long-term, systematic effort that requires a commitment to factual representation and mutual benefit [8][9] - As the internationalization of Chinese enterprises progresses, it is important to effectively communicate their contributions to global economic development [8][9]
重构国际传播格局讲好中国发展故事
Jing Ji Ri Bao· 2025-06-03 22:30
Group 1 - The article emphasizes the need for China to innovate and restructure its international communication framework to enhance its global narrative and influence [1][2] - It highlights the importance of leveraging China's unique advantages, such as its institutional strengths and rich cultural heritage, to improve international communication effectiveness [2][3] - The article points out the challenges posed by Western media narratives and the need for China to actively shape its own image in the global arena [1][3] Group 2 - The article discusses the necessity of innovating institutional mechanisms to create a coordinated and systematic approach to international communication [3][4] - It stresses the role of digital technology in transforming communication channels and enhancing the reach and impact of China's narratives [4][5] - The article advocates for the use of cultural power to foster mutual understanding and cooperation among different civilizations, thereby enhancing China's international influence [5][6] Group 3 - The article calls for an increase in China's economic discourse power by participating in global economic governance and reforming international cooperation mechanisms [6] - It suggests that China should innovate its expression methods to effectively communicate its economic development stories and enhance international recognition [6]