中新网北京12月21日电 (曹旭帆)12月20日，"2025中国品牌年会暨中国品牌创刊二十年交流会"在北京举 行。活动以"全球视野中国路径"为主题，由中国品牌杂志、中国品牌网主办，政府部门、学界智库及知 名品牌代表参会，总结中国品牌二十年发展经验，探讨行业高质量发展方向。 会上，中国品牌杂志社总编辑宛枫表示，未来将推动媒体系统性变革，构建"中国品牌+战略"，助力中 国品牌走向世界。主旨演讲环节，国际标准化组织品牌评价技术委员会顾问组主席刘平均介绍，我国已 发布品牌评价相关国家标准42项、团体标准27项，连续11年公益性发布"中国品牌价值评价"。北京大学 教授王齐国阐释了品牌与大国崛起的内在逻辑，并提出新时代品牌建设六大路径。甘肃、江西等地相关 负责人分享了地方品牌培育体系建设成果，苏州稻香村等企业代表介绍了老字号焕新与出海实践。 活动同步举行两场合作签约，分别达成战略合作伙伴关系及地理标志产品展示推介平台共建合作，为中 国品牌交流合作提供了契机，也为行业发展注入新动力。(完) 2025中国 品牌年会活动现场。 会议主办方供图 ...

Core Viewpoint - The 2025 China (Beijing-Tianjin-Hebei) Brand Release Ceremony will focus on high-quality development of Chinese brands and new trends in consumer upgrades, highlighting the importance of category innovation and value reconstruction for companies to thrive in a competitive market [1]. Event Details - The event will take place on August 29, 2025, at the Shijiazhuang International Convention and Exhibition Center, specifically in Hall 1 [1]. - The event is guided by the market regulatory departments of the three provinces and cities of Beijing, Tianjin, and Hebei, and is organized by the Hebei Brand Communication Association, Huatang Cloud Business, and Food Industry Headlines [1]. Key Speaker - Zhao Hui, General Manager of Worldpanel Consumer Index for Northern China, will share insights on "2025 Consumer Trends and Category Insights," focusing on innovative thinking and practical experiences [1][5]. Brand Rankings - The "2025 Brand Footprint" report indicates that the top ten brands in five major categories remain stable, with Dongfang Shuye and Three Squirrels entering the top 50 [11].