中国汽车文化破圈

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征服纽北,登陆GT:小米汽车扛起反内卷大旗
Xin Lang Cai Jing· 2025-06-14 02:42
Core Viewpoint - Xiaomi's SU7 Ultra has set a new record for the fastest production electric vehicle at the Nürburgring, showcasing the technological prowess of the Chinese automotive industry and marking a shift in the global automotive landscape [4][14]. Group 1: Technological Achievements - The Xiaomi SU7 Ultra production version achieved a Nürburgring lap time of 7 minutes and 4.957 seconds, establishing it as the fastest production electric vehicle globally [4][14]. - Eight months prior, the prototype version of the SU7 Ultra recorded a time of 6 minutes and 46.874 seconds, defeating the Porsche Taycan and earning the title of the fastest four-door car at Nürburgring [7]. - The Nürburgring is recognized as a rigorous test for automotive performance, traditionally dominated by European manufacturers like Porsche and Tesla, but Xiaomi has successfully demonstrated its technical capabilities [7][14]. Group 2: Market Positioning - Xiaomi has maintained stable pricing for its vehicles, opting to compete on technology and user experience rather than engaging in price wars, which are prevalent in the Chinese automotive market [8][14]. - The company is positioning itself as a leader in the transition from a price-driven market to one focused on technological advancement and quality [14]. Group 3: Cultural Impact - The inclusion of the Xiaomi SU7 Ultra in the globally renowned racing game "GT7" marks a significant milestone, as it is the first Chinese model to be featured in the game's 28-year history, indicating a breakthrough in automotive culture [11][12]. - The collaboration with "GT7" was initiated by the game's developers, highlighting the recognition of Xiaomi's technological achievements and its representation of Chinese automotive culture [12]. Group 4: Industry Outlook - China is on the verge of becoming a global leader in the automotive industry, with projections indicating that the annual production and sales of new energy vehicles will exceed 12.88 million units in 2024, maintaining its position as the world's largest market for new energy vehicles for ten consecutive years [13]. - To transition from a major automotive nation to a strong one, Chinese automakers must enhance their technological capabilities and brand influence, moving beyond price competition [13][14].