Core Viewpoint - 2025 is a pivotal year for Chinese beauty research, marked by significant international recognition and participation in top global platforms like IFSCC and EADV, showcasing the strength and innovation of Chinese brands in the beauty industry [2][14][19]. Group 1: Research Achievements - Shanghai Chicmax Cosmetic Co., Ltd. and other partners presented research on skin physiological changes and skincare efficacy for post-menopausal Chinese women, highlighting the unique skin aging characteristics in this demographic [4][22]. - The study involved 60 healthy Chinese females aged 40-60, divided into groups based on menopausal status, measuring various skin parameters [5][6]. - Results indicated significant decreases in skin elasticity and increases in wrinkle depth for women over 5 years post-menopause, while skincare products showed improvements in elasticity, firmness, and reduced wrinkle appearance after 28 days of use [7][10][8]. Group 2: International Recognition - Chinese companies submitted a record number of research papers and presentations at the IFSCC conference, reflecting a collective rise in research capabilities, with China set to host the 2032 IFSCC conference [15][14]. - The EADV conference provided a platform for discussing sensitive skin care and anti-aging research, allowing Chinese brands to engage with global experts [14][16]. - As the only Chinese brand at these events, Shanghai Chicmax not only represented Chinese brands but also contributed to the global dialogue on skincare science [16][19]. Group 3: Strategic Significance - The participation in IFSCC and EADV signifies a shift for Chinese beauty brands from local players to international contributors, enhancing their global discourse power [16][17]. - The "2025 KANS Peptide Research and Efficacy Skincare Application Yearbook" was a notable output, detailing over 50 years of global peptide technology development and showcasing China's innovations in this field [19][21]. - The research outputs and collaborations with organizations like SGS demonstrate a commitment to establishing a comprehensive research framework that bridges local practices with global standards [27][31]. Group 4: Historical Context - The evolution of Chinese beauty culture dates back to ancient times, with significant developments in local formulations and techniques over the centuries [28]. - The modern era has seen Chinese brands like KANS (Shanghai Chicmax) transition from passive competition to active innovation, focusing on research and development to establish their own voice in the industry [29][31]. - The current landscape reflects a growing recognition of "C-beauty" as a formidable force in the global cosmetics industry, with companies increasingly prioritizing scientific research and innovation [29][30].