Core Insights - Chinese tea, particularly matcha, is gaining global recognition and popularity, especially among younger consumers, transforming from a traditional beverage ingredient to a trendy symbol [1] - The export of Jing Mountain matcha from Hangzhou Yuhang has seen a significant increase, with overseas orders doubling compared to the previous year [1] - The matcha industry in Yuhang has expanded its product lines and successfully entered international markets with over ten standardized products [1] Industry Overview - Currently, there are 14 matcha production enterprises in Yuhang, with a total matcha garden area of 8,320 acres, producing over 910 tons of powdered tea and nearly 1,600 tons of matcha annually, generating a market value of 450 million yuan [2] - It is projected that by 2025, China's total matcha production will exceed 5,000 tons, indicating a rapid growth in the matcha sector and its successful penetration into overseas markets [2] - The success of matcha exports represents a breakthrough in the international dissemination of Chinese tea culture and offers new strategies for the transformation and upgrading of traditional agricultural products [2]