Group 1 - The core viewpoint of the articles highlights the strong performance of the apparel category during this year's Double 11 shopping festival, driven by a cooling trend and new product incentives [1][2] - Taobao and Tmall accounted for 57.5% of the total apparel transaction volume in the first phase, leading the market, while Douyin and JD.com held 26% and 17% respectively [1] - The apparel sector saw a significant growth rate of 15.8%, with Tmall's apparel sales exceeding 1 million winter down jackets sold during the first phase [1] Group 2 - Consumer trends indicate a more rational approach this year, with a focus on product quality and value, prompting Tmall to support new and original designs [2] - Over 480,000 new apparel items were launched in the first phase, leading to a 200% year-on-year increase in sales for first-time participating apparel merchants [2] - Chinese designer brands experienced a surge, with brands like songmont achieving over 10 million in sales within 10 minutes of launch, reflecting a shift from manufacturing to aesthetic definition in domestic apparel brands [2]