本文转自【健康杭州】； 新年伊始 一波冷空气就强势来袭 担心孩子着凉 不少妈妈让宝宝们穿上 保暖的厚底鞋、雪地靴 殊不知 看着舒适软乎的这类鞋子 原来，家住北方的珂珂，冬天常穿厚底雪地靴在雪地里玩。长时间的穿着，导致他走路开始"拖拖拉 拉"，时常发出"咔哒咔哒"的声音。 却对孩子的跟腱发育、生长发育 有着严重危害 医生提醒： 鞋底厚度别超过3.5厘米 8岁男孩穿雪地靴 脚底疼到就医 8岁的北方男孩珂珂（化名）和妈妈在杭州游玩的时候，发现脚疼得实在厉害，便来到杭州市妇女儿童 医疗集团朝晖院区（杭州市儿童医院）骨科就诊。 经过检查，骨科医生发现珂珂的足弓高度较同龄儿童偏低，足部X线片（负重位）显示符合扁平足表 现。 去年冬天，珂珂一度感到脚底不适，但是冬天一结束，这种不适感就缓解了，家里人也便没将此事放在 心上，没想到今年的疼痛感更甚。 医生解释： 儿童长期穿鞋底厚度超过3.5厘米的鞋，可能会造成足部问题。 儿童穿厚底鞋、雪地靴 为啥伤脚？ 很多家长疑惑： "厚底鞋、雪地靴火了这么多年，大家都在穿，怎么会伤脚？" 孩子穿不合适的鞋子，就像盖楼没打牢地基，整个下肢都会受影响。 足部与踝关节是人体运动的"地基"，正常 ...

扬子晚报网1月3日讯(通讯员顾建平记者万凌云姜天圣)根据《省人力资源社会保障厅关于做好2025年度省级劳务品牌推荐工作的通知》，经过自愿申报、 市级推荐、省级复核等程序，将"丹徒雪地靴巧手"等49个劳务品牌纳入省级劳务品牌目录。 收录名单 丹徒区高桥镇的裘皮产业始于20世纪70年代，初期主营裘皮大衣、服饰及鞋类产品。90年代后期，境内裘皮企业顺势拓展雪地靴生产业务，进入21世纪 后，以雪地靴为主导的裘皮产业逐步形成规模化发展格局。 2016年8月，高桥镇成功创建"中国雪地靴之乡"区域品牌，而"丹徒雪地靴巧手"作为依托该区域品牌打造的中高端技能类劳务品牌，也随之稳步成长。 为助力这一劳务品牌发展壮大，高桥镇人民政府在工作机制、举措与理念上给予重点支持，通过"一聚、二创、三引、四网、五服"五大核心举措推动产业 提质增效。"一聚"即打造产业集聚载体，经过多年投入，已建成300余亩的雪地靴特色产业园，为企业发展、资源调配和技能交流提供了优质平台；"二 创"涵盖大众创业、产品创新与质量创优，全镇2万余人中涌现出500多户裘皮产业相关企业工商户，吸纳就业9000余人，雪地靴产业成为本地居民主要收 入来源，同时累计斩获2个 ...

（来源：湖州日报） 转自：湖州日报 y N ENERGE OF BE TO IIIntt s / 。 all 1 1 1 1 C 0 6 20 电子商品(LED) an o Dims K d TTA 8 247 a u 记者 伊凡 吴拯 摄影报道 冬日江南，虽少天然冰雪，却"热雪"涌动。12月27日，随着总投资3.2亿元，占地超5万平方米的长兴八 都岕滑雪场启动雪道试滑，浙江的冰雪经济版图又添生动一笔。这里规划的4条专业雪道与3500平方米 嬉雪区，让长三角游客在"家门口"就能体验到冰雪运动的刺激和玩雪嬉戏的乐趣。 虽无冰天雪地的先天禀赋，浙江却凭借技术突破与场景创新，走出一条独特的"造雪"之路。安吉云上草 原依托山势和先进造雪技术，打造出总长3.8公里的雪道，可同时容纳1.5万人滑雪，年接待游客超25万 人次，被誉为"南方阿勒泰"；湖州太湖龙之梦，7.8万平方米的室内冰雪世界打破季节限制，夏日旺季 单日接待量突破上万人次，成为年轻人追雪的热门选择。自2006年浙江首家户外滑雪场落户安吉江南天 池至今，湖州已涌现10余家冰雪游乐场地设施，通过举办一系列群众性冰雪赛事活动，激发起全民的冰 雪运动热情。据统计，2 ...

新疆阿勒泰的粉雪雪道上，冰雪爱好者踏雪逐风；吉林长白山的琼枝树挂间，远方来客赏雪寻幽；开往 黑龙江漠河的冰雪专列中，游人一路向北览胜观景……新雪季以来，冰雪旅游热潮涌动，"冰雪+"业态 花式上新，冰雪经济热力无限。 从曾经的小众领域到如今的万亿元产业，冰雪经济已从"赛事驱动"迈向系统化、产业化发展的新阶段。 冰天雪地转化为金山银山，其间的创新实践，为各类消费新场景的打造提供了什么样的借鉴？ 厚重的历史积淀和遗存，是发展冰雪经济的宝贵资源。以游客视角为原点，未曾见过即为新，未曾体验 即为奇。找准转化切口，在旧时光中沉淀韵味、于历史记忆中萃取亮点，便能让老资源焕发新活力。 河南洛阳应天门遗址推出冰雪夜游，游客不仅能在城楼上体验雪落盛唐的意境，还能感受AR技术还原 的唐代"冰嬉"场景，在光影交错中触摸历史温度。文化是底蕴，也是资源。文化赋能让冰雪更有魅力， 只要找对转化路径，就能形成新爆点。 点面联动，凝聚发展新合力。 冰雪经济不是单点"独唱"，而是多点"合唱"。单一景区或城市资源有限，唯有打破壁垒，点面结合，才 能形成规模效应与协同优势。 黑龙江以雪乡为核，辐射带动凤凰山"雪谷"、海林"林海雪原"、柴河"雪村"等 ...

Core Viewpoint - The launch of a direct cargo flight from Hefei Xinqiao International Airport to Prague marks a significant development in cross-border e-commerce logistics, enhancing the airport's role as an international air cargo hub [1] Group 1: Cargo Flight Launch - A cargo plane carrying 86 tons of goods took off from Hefei Xinqiao International Airport to Prague, representing the first direct cargo flight to the Czech Republic [1] - The flight is a temporary cargo charter for Anhui cross-border e-commerce platform enterprises, with goods primarily consisting of winter clothing, snow boots, and imitation jewelry [1] Group 2: Growth in Air Cargo Volume - The trend of using air transport for cross-border e-commerce goods has become mainstream, leading to a significant increase in cross-border air cargo volume [1] - As of now, the international and regional cargo mail throughput at Hefei Xinqiao International Airport is projected to exceed 45,000 tons by 2025, reflecting a year-on-year growth of 53% [1] Group 3: International Cargo Network - Hefei Xinqiao International Airport currently operates stable cargo routes to eight international destinations, including New York, connecting Central Asia, the European Union, and North America [1] - This extensive cargo aviation network supports the airport's development as an international air cargo distribution center [1]

Core Insights - The "cold economy" is gaining traction as temperatures drop across the country, leading to diverse and detailed consumer demands for warmth in various life scenarios [1] - Consumers are increasingly seeking stylish yet functional outerwear for commuting, reflecting a shift from basic warmth to a focus on aesthetics and practicality [2] - The efficient collaboration between 京喜自营 and manufacturing partners has enabled rapid market response and sales growth, capitalizing on consumer trends [10] Group 1: Commuting Needs - Commuters are upgrading their cold-weather gear, looking for outerwear that combines warmth with style, leading to a rise in demand for fashionable and functional jackets [2] - 京喜自营 has launched several high-quality, cost-effective outerwear options tailored to different commuting scenarios, resulting in steady sales growth [2] - Specific products like women's lightweight down jackets and men's camouflage cotton jackets have seen significant sales, with the latter selling over 3,000 units in just 30 days [2] Group 2: Home Comfort - As temperatures drop, there is a noticeable increase in demand for home comfort items such as thermal underwear and slippers, with consumers prioritizing warmth, comfort, and value [4] - The 小熊小兔 cotton slippers have become a bestseller, with over 700,000 units sold in three months, thanks to competitive pricing and quality [4] - Other popular items include snow boots and thick plush socks, indicating a strong market for home-based warmth products [4] Group 3: Outdoor Activities - The demand for outdoor gear has surged as winter conditions create challenges for sports and cycling enthusiasts, necessitating products with enhanced windproof and functional features [8] - Items like the 吉普 three-in-one cotton jacket and touchscreen gloves have gained popularity, with sales exceeding 10,000 units for the gloves [8] - This trend highlights the need for specialized equipment that meets the demands of various outdoor activities [8] Group 4: Health and Safety - With the onset of cold weather and flu season, there is an increased demand for face protection and warmth accessories, leading to a rise in sales of related products [6] - The classic warm 雷锋 hat and children's medical masks have seen significant sales, with the latter selling over 100,000 units in just 25 days [6] - 京喜自营's proactive collaboration with manufacturers has allowed for quick product development and market entry, resulting in successful sales [6] Group 5: Supply Chain Efficiency - 京喜自营 has established a highly efficient supply chain system that integrates trend insights, rapid response, and stable supply, contributing to strong sales across various product categories [10] - The collaboration with quality manufacturing hubs has enabled 京喜自营 to offer a wide range of affordable and high-quality warm products to consumers [10] - The company plans to continue enhancing partnerships with local industry leaders to improve the shopping experience for consumers [10]

Core Insights - The article highlights the success of the "Sanmen" brand of jackets from a small county in Zhejiang, which has over 300 manufacturers and 200 e-commerce companies, producing more than 80 million jackets annually with sales around 12 billion yuan [1][4][7] - It discusses the challenges faced by small and medium-sized enterprises (SMEs) in Zhejiang, emphasizing the need for brand building and industry upgrades to remain competitive in a market increasingly focused on quality and branding [4][6][12] Industry Overview - Zhejiang's economy is primarily driven by SMEs that have historically relied on low-cost advantages, but are now facing growth bottlenecks due to rising competition and consumer demands for quality [4][6] - The article notes that many local industries, despite having strong product quality, often serve as OEMs for international brands, leading to a lack of brand recognition and value [6][12] Brand Development Strategies - The "Sanmen" jacket industry has successfully established a public brand that sets quality standards and avoids price wars, providing a pathway for companies to transition from OEM to brand ownership [7][9] - Companies like Zhejiang Dixiang Garment Co., Ltd. have focused on quality control and building a factory brand before expanding into international markets, reflecting a shift in strategy towards brand recognition and quality assurance [9][10] Regional Brand Initiatives - The establishment of regional public brands is seen as a crucial measure for addressing challenges such as rising labor costs and supply chain shifts, helping SMEs gain credibility and market presence [4][12][14] - The article describes how local governments are implementing standards and management systems to support the development of regional brands, enhancing the overall competitiveness of the industry [12][14] Market Positioning and Future Outlook - Companies are encouraged to identify their unique market positions and avoid direct competition with high-end brands, focusing instead on niche markets where they can leverage their strengths [11][12] - The article emphasizes the importance of collective branding efforts among SMEs to enhance their market presence and combat issues like price competition and imitation [13][14]

怎么办？日前，记者采访三门冲锋衣、路桥雪地靴、温岭泵业等台州制造业产业集群，了解当地如 何"破题"中小企业竞争力问题。台州是浙江典型的制造业城市，拥有多个工业品、消费品生产的传统产 业集群，当地正构建"品牌+产业"深度融合生态，寻求产业升级的品牌路径。 台州市市场监管局党委书记、局长郦森迪告诉21世纪经济报道记者，当前台州乃至浙江产业集群面临人 工成本上升、产业链迁移等挑战，区域公共品牌正是应对这些挑战的关键举措，其核心意义在于推动整 个产业转型升级，让产业在全球产业链中占据更有利位置。特别是，区域公共品牌能为优质但缺乏自有 品牌的广大中小企业提供背书。 （原标题：告别单打独斗，"台州制造"溢价出海启示录） 21世纪经济报道记者柳宁馨 实习生蒋瑛芙 浙江报道 在浙江，传统企业通过品牌打造和集群出海，为走出低价竞争探索可复制经验。 《中共中央关于制定国民经济和社会发展第十五个五年规划的建议》提出，优化提升传统产业，增强质 量技术基础能力，强化标准引领、提升国际化水平，加强品牌建设。 浙江经济的主体是面广量大的中小企业，这些企业曾依靠低成本优势实现原始积累，但随着市场竞争日 益激烈，消费者对品质、品牌的要求不断提 ...

Core Insights - The ice and snow economy in Zhejiang is rapidly growing, becoming a new engine for winter consumption despite the lack of natural snow resources [4][12] - The number of ice and snow sports venues in Zhejiang has reached 26, with 18 ski resorts, including 8 indoor facilities, leading in southern provinces [5] - The government is actively promoting ice and snow tourism and related economic activities, aiming to transition from seasonal peaks to year-round engagement [6][12] Group 1: Ice and Snow Sports Venues - The indoor ski resort at Taihu Longzhimeng Park in Huzhou can accommodate over 10,000 visitors on peak days, with a staff of nearly 80 instructors during the winter season [4] - The Yunshang Grassland Ski Resort in Anji is set to open mid-December, with a capacity of 15,000 skiers and an average annual visitor count of 250,000, contributing 80% of its revenue during the snow season [5] - The Daming Mountain Wansongling Ski Resort in Hangzhou offers a unique "skiing + hot spring" experience, reflecting the diversification of winter tourism [5] Group 2: Ice and Snow Product Sales - The sales of ice and snow-related products have surged, with a notable increase in children's ski gear, achieving sales of over 700 million yuan, a 40% year-on-year growth [8][9] - The market for ice and snow products is expanding, with a variety of items available, including ski goggles, helmets, and snow boots, indicating a positive outlook for the industry [9][10] - The production of ski poles in Ninghai County has become a significant industry, with an annual output value nearing 1 billion yuan, driven by increasing domestic demand [10] Group 3: Regional Economic Impact - The snow boot industry in Taizhou has seen a significant increase in production, with annual output exceeding 1 billion yuan, accounting for one-third of the national market [11][12] - The ice and snow economy is fostering innovation, with companies diversifying their product lines to include heated snow boots and snow removal equipment [12] - Zhejiang province now boasts over 500 companies related to ice and snow equipment, creating a comprehensive industrial chain from ski apparel to snowmobiles [12]

缺乏天然冰雪资源的浙江，室内滑雪场是主流的冰雪运动场地。记者看到，冰雪世界分为滑雪区、冰雪 小镇和冰雕三部分。不少游客在滑雪之余，选择去小镇尝美食、在冰雕区拍照打卡。 "考虑到时间和费用，家门口是不少人'过雪瘾'的首选。"太湖龙之梦的工作人员说，本地及周边城市亲 子家庭是消费主力，随着冬季旅游旺季的到来，游客数量将进一步增长。 穿戴雪具、脚踩雪板，从雪坡上飞驰而下……时值冬日，地处南方的之江大地，"冰雪热"持续升温。 从冰雪运动的风生水起，到运动装备购销两旺，再到冰雪旅游动能奔涌……尽管缺乏天然的冰雪资源， 冰雪经济却正成为浙江冬日消费市场的新引擎。近日，记者深入实地探访，看冰雪浪潮如何在"浙"里升 温。 从"一季火"走向"四季热" 周末，湖州长兴的太湖龙之梦乐园冰雪世界里游人如织。滑雪、坐雪圈、打雪仗……2万余平方米的室 内滑雪场里，游客们玩得不亦乐乎。另一头，滑雪教练张时雨正指导着一群小朋友。 "我们园区日常有近30个教练，冬季高峰期将近80人，可还是不够用。"张时雨说，雪场上午9时30分开 园，晚上10时30分闭园，旺季最高峰日接待游客量超过1万人次，"有时忙得连午饭都顾不上吃"。 数据显示，浙江现有经 ...