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“与中国市场一起定义好咖啡”(进博会故事)
Ren Min Ri Bao· 2025-11-05 22:11
"流泪的山脉"孕育精品咖啡 清晨,薄雾笼罩着巴西米纳斯吉拉斯州曼蒂凯拉山脉,漫山遍野的咖啡树构成一片翠绿的海洋。记者驱 车沿着崎岖的山路前行,来到隐藏在这片绿海之中的奥尼卡咖啡园。 "这儿的空气里都有咖啡的味道。"园主阿尔瓦罗·佩雷拉·科里笑着对记者说:"我们的咖啡豆从这里漂洋 过海,通过进博会等平台展示、推广,走向中国各地的咖啡馆和消费者。"在咖啡园,60多岁的科里指 着远处的山峦告诉记者,"曼蒂凯拉"在当地土著语中意为"流泪的山脉",这里海拔较高、干湿分明,可 满足咖啡生长周期对水分的不同需求。"得天独厚的自然环境使曼蒂凯拉成为巴西最适宜咖啡种植的地 区之一,其出产的咖啡豆品质高,畅销世界。" 在第八届进博会农食产品展区巴西出口投资促进局展位上,知名咖啡品牌奥尼卡被摆放在醒目的位置。 工作人员递上刚冲泡好的咖啡:"我们的咖啡豆来自巴西曼蒂凯拉山脉,酸中带着一点花果香。" 巴西是全球第一大咖啡生产国和出口国。近年来,巴西等多国咖啡产品通过进博会平台,加速走进中国 市场,满足中国消费者日益多样化的选择。一杯巴西咖啡的进博之旅,是全球共享中国市场机遇的一个 生动注脚。 从手工采摘、分拣,到水洗、日晒、烘焙、包装 ...
全球开园规模最大乐高乐园在上海启幕 业界瞩目中国旅游市场
Xin Hua Wang· 2025-07-05 09:20
Group 1 - Shanghai LEGO Park officially opened on July 5, 2025, becoming the largest LEGO park globally, indicating a strong confidence in the Chinese market and its potential for international theme parks [1][2] - The park covers an area of 318,000 square meters and features eight themed areas, over 75 interactive rides, performances, and attractions, constructed with more than 85 million LEGO bricks [2] - The project took ten years from conception to completion, with collaboration between Chinese and British companies starting in 2015 and a formal investment agreement signed in 2019 [2] Group 2 - Merlin Entertainment Group operates the park, which was developed through investments from multiple companies, including Shanghai Guoyi Investment Management Co., LEGO Group's parent company Kirkbi Group, and Chinese cultural enterprises [5] - The Chinese consumer market is evolving, with a significant increase in demand for theme parks, as evidenced by a 70% rise in bookings for theme parks this summer compared to the previous year [5] - The park is expected to attract both domestic and international tourists, contributing to the growth of the tourism sector in Shanghai, which saw over 3.396 million inbound visitors in the first five months of the year, a 37.7% increase year-on-year [7]