中新双边经贸关系

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报告:超九成新西兰在华企业对中国市场前景乐观,看好二三线城市新机遇
第一财经· 2025-07-28 08:12
Core Viewpoint - The bilateral trade relationship between China and New Zealand is showing a positive trend, with over 90% of surveyed New Zealand companies operating in China expressing optimism about the market outlook [1][3]. Group 1: Trade Data and Economic Impact - In 2024, the total bilateral trade volume between China and New Zealand reached 143.39 billion, with China exporting 55.04 billion and New Zealand exporting 88.35 billion to China [3]. - New Zealand's exports to China accounted for 20.6% of its total exports, with 31% of dairy products, 61% of timber, and 24% of meat exported to China [3]. - In the first quarter of 2025, trade volume was 10.51 billion New Zealand dollars, a year-on-year increase of 8.9%, with New Zealand's exports to China growing by 12.5% [3]. Group 2: Business Sentiment and Growth Expectations - 51% of surveyed New Zealand companies in China reported revenue growth in 2024, and 66% expect revenue to continue rising in 2025 [4]. - 62% of respondents expressed optimism about second-tier cities in China, while 48% were positive about third-tier cities, indicating a shift in focus from traditional first-tier cities [5]. - 20% of surveyed companies are now producing or sourcing locally in China, reflecting a 13 percentage point increase from 2024 [5]. Group 3: Strategic Opportunities - Over 55% of surveyed companies view market share acquisition as the primary opportunity for future growth, with higher profit potential following closely [5]. - The report emphasizes the importance of early market share acquisition to stimulate future consumer demand, particularly in the expanding roles of second- and third-tier cities [5]. Group 4: Trade Agreements and Government Relations - New Zealand was one of the first countries to sign a free trade agreement with China, which has been in effect since 2008, and has undergone upgrades to deepen cooperation [7]. - High-level interactions between the two countries have increased, with significant business agreements signed during recent visits, totaling over 1 billion New Zealand dollars [7]. - The report suggests that New Zealand should optimize visa processes for Chinese travelers and enhance aviation connectivity to further strengthen bilateral relations [8]. Group 5: Future Outlook - The evolving trade dynamics between China and New Zealand are supported by policy backing, market potential, and business confidence, forming a solid foundation for their economic relationship [9].