2026 年作为 "十五五" 开局之年，其春节消费市场展现出消费从功能满足向 "意义与价值" 驱动转型的鲜明特征，理性与感性、悦己与顾家、怀旧与追新在 此实现融合，全国消费相关行业日均销售收入同比增长 13.7%，文旅、餐饮、智能绿色消费等多领域迎来爆发，同时跨区域人员流动量超 28 亿人次，超长 假期大幅提振消费景气度。餐饮、零售、旅游相关收入分别实现 31.2%、39.3%、39.6% 的同比增长，以旧换新政策惠及 2755.6 万人次，智能、绿色、服务 类消费成为市场新增长点。 报告梳理出 2026 春节消费 12 大核心趋势，折射出消费市场的深层变迁：新团圆经济双向奔赴，反向团圆与返乡游同步爆发，下沉市场成为复合型消费场 景；Z 世代掌握家庭消费主导权，成为春节主理人，个性化、创意化融入传统节日消费；面子消费退潮，"心价比" 成为关键，消费者更注重消费的情绪疗愈 与情感满足；本地文化崛起成为消费新引擎，非遗体验、土特产 IP 化深受青睐；以旧换新政策推动品质觉醒，三四线及县域市场换新需求增速超一线城 市，智能绿色产品成首选；服务消费全面井喷，"花钱买时间" 成主流，上门经济、宠物托管等服务需求激增；即 ...

南都讯记者潘珊菊 发自北京 2月27日，国务院举行政策例行吹风会，介绍2025年国务院部门办理全国人大代表建 议和全国政协提案工作总体情况。南都N视频记者从会上获悉，2025年国务院各部门共承办全国人大代表建议 8754件、全国政协提案4868件，分别占建议、提案总数的95.6%和97.3%，全部按时办结，代表委员对办理工作表 示满意。 在完善现代流通体系方面，商务部累计支持40个城市开展现代商贸流通体系建设试点，推动步行街及商圈设施改 造与业态升级，推进一刻钟便民生活圈扩围提质，促进老字号创新发展，实施零售业创新提升工程。同时深化县 域商业体系建设，开展"千集万店"改造提升，全国具备条件的地区已基本实现县乡村商业网点全覆盖，农村电商 实现高质量发展。 商务部副部长鄢东。 商务部副部长鄢东在会上介绍，2025年，商务部结合建议提案办理工作，紧扣扩大内需战略基点，把促消费与惠 民生紧密结合，深入推进提振消费专项行动，持续释放消费市场潜力。全年消费对经济增长的贡献率达到52%， 较上年提升5个百分点。 在稳定商品消费方面，商务部持续扩大消费品以旧换新政策实施范围，出台支持国际消费中心城市培育建设的相 关措施，优化 ...

斯里兰卡《每日金融时报》2月25日报道，斯出口发展局（EDB）最新数据显示，2026年1月出口收 入达15.3亿美元，同比增长13.7%，为过去十年同期最高。商品出口同比增长约10.7%至11.6亿美元，服 务出口增长约24.6%至3.68亿美元。主要农业出口（如茶、椰子和橡胶）和工业制成品表现良好，但服 装出口下降近2.8%。 美国仍是主要出口市场之一，印度成为第二大目的地，分别在不同产品类别中贡献显著增长。政府设定 2026年出口总体目标为200亿美元，旨在通过提升附加值出口和拓展新市场，维持增长势头。 （原标题：斯里兰卡1月出口收入达15.3亿美元） ...

与招聘会同步开展的城乡居民养老保险政策宣传，同样受到群众广泛关注。乡党群服务中心工作人员结 合农村群众认知特点，采用"通俗语言+真实案例"的方式，面对面讲解、一对一答疑，用接地气的方言 帮群众算清"经济账""长远账"，让社保政策真正走进群众心里、落到实处。 "没想到来赶街还能找工作，有这么多岗位可以选择，太方便了。"在云龙乡集市上，"春风行动"招聘会 活动现场人头攒动，不断有群众向招聘企业咨询岗位情况。 招聘会精选了省内外优质企业、本地及周 边乡镇的各类岗位提供给咨询群众，岗位涵盖制造、服务、农业等多个行业，共计提供4000余个就业岗 位。现场工作人员主动上前，热情为前来咨询的群众讲解岗位信息、薪资待遇、用工要求，积极为企业 与求职群众搭建沟通桥梁，助力返乡群众实现"家门口就业"的心愿。 云南网讯（记者 张梅焕 通讯员 杨习浪）2月24日，昆明市禄劝彝族苗族自治县云龙乡联合禄劝县人力 资源和社会保障局开展"招聘会+城乡居民养老保险政策宣传"便民服务活动，将政策、岗位与关怀送到 群众身边。 在招聘会结束后举行的外出务工人员代表座谈会上，用工企业及乡党群服务中心工作人员与返乡务工人 员、劳务带头人、返乡创业代表面 ...

Core Viewpoint - The choices of young people regarding new-style New Year goods reflect their current concerns, values, and states of being [1][3]. Group 1: Market Trends - A significant number of young people have taken over the responsibility of purchasing New Year goods, becoming "new-style New Year curators" [1][3]. - Over 90% of respondents in a recent survey expressed their intention to buy "new-style" New Year goods [1]. Group 2: Generational Communication - The process of transferring the "New Year goods purchasing rights" to the younger generation allows for greater personalization and understanding between generations [3][5]. - New-style New Year goods serve as a medium for enhancing communication and connection between young people and their parents [5]. Group 3: Changing Consumption Patterns - Young consumers are increasingly willing to spend on services such as year-end cleaning, beauty treatments, and New Year dinner reservations, reflecting a desire for convenience and quality time with family [1][5]. - The shift in New Year goods from traditional local specialties to more diverse and personalized options indicates a change in lifestyle and priorities among young people [3][5].

Group 1 - The core viewpoint of the article emphasizes the importance of maintaining price stability and ensuring sufficient supply of essential goods and services during the Spring Festival consumption peak, through a special regulatory action by the market supervision authority [1] Group 2 - The special action includes the establishment of designated price monitoring stations in key markets, focusing on sensitive food items such as beef, lamb, seafood, grains, and vegetables, with daily monitoring and dynamic early warning systems in place [1][5] - The authority has implemented strict controls on service charges during the festival, setting reasonable price increase limits for services like car washing, housekeeping, dining, and accommodation, with specific guidelines on price transparency and prohibitions against hidden charges [3][4] - The average price of fresh meat (beef and lamb) is reported to be between 31-39 yuan per 500g, with a reasonable increase of 8%-15% during the festival, while seafood prices have increased by 10%-20%, remaining within acceptable limits [5] Group 3 - The regulatory action targets real estate, tourism, and service intermediaries, focusing on preventing misleading pricing, false discounts, and forced charges, with several intermediaries already warned and no major price fraud cases identified [6][7] Group 4 - The initiative also addresses excessive packaging and inflated pricing of festive goods, with enforcement actions taken against businesses that do not comply with fair pricing standards, ensuring that packaging costs do not exceed 15% of the product price [8]

例如，湖南在2月9日至3月3日期间推出"浪漫佳期.光影贺岁"电影促消费特别活动，分两个阶段发放情 侣观影券和家庭观影券。第一阶段"浪漫佳期"(2月9日至2月14日)将发放"爱你久久"情侣观影券，第二阶 段"光影贺岁"(2月15日至3月3日)推出"春节合家欢"家庭观影券，为市民带来实实在在的观影优惠。 除了节日时点性的促消费政策，也有地方从中长期角度发力。比如，今年"甜蜜经济"被写入长沙市政府 工作报告。2月12日，长沙甜蜜经济启航仪式暨"辣么爱你出彩长沙"品牌发布会举行，长沙将以这一品 牌为引领，打造全链条婚恋服务矩阵，落实全周期婚育支持保障，持续构建覆盖安居保障、就业促进、 创业扶持等方面的多维度政策体系，助力青年群体在长沙扎根发展、幸福生活。 北京市丰台区也正着力激活文旅消费新动能，重点培育包括"甜蜜经济"在内的六大特色经济。据了解， 丰台依托花卉文化优势，将打造更多花卉消费场景，发展甜蜜经济，"吸引更多年轻人来丰台谈恋爱"。 "各地春节前促消费政策是激活消费活力、拉动内需的有效举措。"苏商银行特约研究员付一夫在接受 《证券日报》记者采访时表示，湖南的情侣观影券聚焦即时消费场景，以实打实的优惠降低消费门槛 ...

Core Viewpoint - The upcoming "Lego New Year" special event aims to enhance market supply during the Chinese New Year, with a focus on expanding consumption and promoting economic growth [2] Group 1: Consumption Market Overview - The "14th Five-Year Plan" period has seen significant achievements in China's economic and social development, with retail sales of consumer goods surpassing 40 trillion and 50 trillion yuan, making consumption the primary driver of economic growth for five consecutive years [4] - Key characteristics of the consumption market include: - Optimization and upgrading of consumption structure, with the penetration rate of new energy passenger vehicles reaching 53.9%, an increase of 48.2 percentage points since 2020 [4] - Continuous release of service consumption potential, with per capita service consumption expenditure accounting for 46.1% of total household consumption, up 3.5 percentage points from 2020 [4] - Sustained innovation vitality, with the online retail sales in China nearing 16 trillion yuan, maintaining the global leading position for 13 consecutive years [4] Group 2: Rural and Urban Consumption Development - During the "14th Five-Year Plan" period, rural retail sales of consumer goods grew at an average annual rate of 5.4%, outpacing urban growth by 0.3 percentage points [5] - By 2025, rural online retail sales are expected to exceed 3 trillion yuan, marking a 6.7% increase from the previous year, with agricultural product online retail sales growing by 9.9% [5] Group 3: Domestic and International Market Interaction - The cumulative import of consumer goods exceeded 9 trillion yuan during the "14th Five-Year Plan" period, showcasing China's strong market appeal [5] - The development of international consumption center cities and the promotion of tax refund policies for outbound tourists have contributed to the rising popularity of "China Travel" and "China Purchase" among foreign consumers [5] Group 4: Future Consumption Expansion Strategies - The Ministry of Commerce plans to focus on expanding domestic demand and enhancing consumer welfare, with key initiatives including: - Promoting the upgrade of goods consumption and stabilizing the consumption base through policies like trade reform and expanding automotive and home appliance consumption [6] - Expanding service consumption by relaxing market access and fostering integration of various service sectors [6] - Cultivating new consumption types such as digital, green, health, and smart consumption, while supporting the launch of new brands and products [6] - Enhancing consumer experiences through various promotional activities and optimizing tax refund policies for inbound consumption [7]

长沙晚报掌上长沙2月8日讯（全媒体记者 刘捷萍）2月8日，在兴马洲新春民俗喜乐会现场，长沙市 2026年促消费系列活动重磅发布。今年长沙将以"购在中国、烟火长沙"为核心IP，坚持"政府引导、市 场主导、全域联动、全民参与"，推出四大主题、十七个专项、千场活动，贯通消费场景、优化消费环 境、激活消费潜力，把城市"流量"转化为经济"增量"、发展"质量"，为长沙注入强劲消费动力。 本次促消费活动贯穿全年、覆盖城乡、融合业态，聚焦民生刚需、新型消费、国际消费、节庆消费，以 政策补贴、企业让利、场景创新、平台赋能为抓手，打造全周期、多层次、高品质消费盛宴。 春季焕新・绿色升级（2月—5月） 主打"购在中国、驾享星城"，举办"购在中国・长沙专场"，首发多语种长沙消费指南，推出入境消费系 列活动，提升消费国际化水平。 升级"驾享星城"汽车促消费活动，延续"车展+团购"模式，打造华中地区规模最大的汽车消费盛会；同 步开展国际消费季、服务消费季、中华美食荟等活动，推动消费向品质化、国际化升级。 以"年味年货、以旧换新"为核心，开年即掀起消费热潮。"烟火长沙・乐购新春"春节系列活动率先启 幕，市区两级财政投入5000万元，撬动企 ...

宏观日报 | 2026-02-04 警惕上游价格回调风险 中观事件总览 行业总览 风险 经济政策超预期，全球地缘政治冲突 2026年期货市场研究报告 第1页 请仔细阅读本报告最后一页的免责声明 上游：1）有色：镍、铝价格持续回落。2）农业：鸡蛋价格回调。3）化工：化工品价格近期波动。 中游：1）化工：PX开工率高位。2）能源：电厂耗煤量低位。3）农业：生猪制品开工上行 下游：1）地产：一、二线城市商品房销售季节性回落。2）服务：国内航班班次上行。 生产行业：1）2026年中央一号文件2月3日发布，这也是"十五五"首个中央一号文件。《中共中央国务院关于锚定 农业农村现代化扎实推进乡村全面振兴的意见》提出，锚定农业农村现代化，以推进乡村全面振兴为总抓手，以 学习运用"千万工程"经验为引领，以改革创新为根本动力，提高强农惠农富农政策效能，守牢国家粮食安全底线， 持续巩固拓展脱贫攻坚成果，提升乡村产业发展水平、乡村建设水平、乡村治理水平，努力把农业建成现代化大 产业、使农村基本具备现代生活条件、让农民生活更加富裕美好，为推进中国式现代化提供基础支撑。 服务行业：1）央行加量续作3个月期买断式逆回购，持续向市场注入中期 ...