中法茶酒文化交流

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邹祖文:以风土为桥,走在中法茶酒文化交流的路上
Guo Ji Jin Rong Bao· 2025-05-22 02:14
Core Perspective - The article highlights the journey of Zou Zuwen, a Chinese professional who has become a cultural bridge between French wine and Chinese tea, emphasizing the importance of cultural exchange and understanding through these beverages [1][24]. Group 1: Personal Journey and Education - Zou Zuwen began his journey in France in 2008, experiencing cultural shocks and adapting to a new lifestyle, which laid the foundation for his future endeavors [3][4]. - He obtained his first master's degree in International Supply Chain Management from Université de Provence – Aix-Marseille II, gaining insights into global logistics and strategic decision-making [4][5]. - Zou Zuwen further pursued a second master's degree in Wine & Spirits Management at KEDGE Business School in Bordeaux, where he engaged with renowned wineries and industry experts [5][6]. Group 2: Professional Development - Zou Zuwen's career commenced with the Moueix family in Bordeaux, where he focused on expanding the market in Greater China and Southeast Asia, bridging the gap between French wineries and Asian clients [8]. - He later collaborated with the Bichot family in Burgundy, deepening his understanding of the region's unique terroir and cultural heritage [9][12]. - His role evolved from a manager to a cultural ambassador, promoting the values of French wine culture in Asia through various educational and promotional activities [6][12]. Group 3: Cultural Exchange Initiatives - Zou Zuwen initiated a unique cultural fusion project that explores the connections between tea and wine, emphasizing their shared cultural significance [14][16]. - A notable event was held in Shanghai, where wine masters and tea artisans engaged in discussions about terroir, craftsmanship, and cultural narratives, showcasing the blending of Eastern and Western traditions [16][17]. - He believes that true cultural dissemination goes beyond products, focusing on the understanding and resonance between people [16][24]. Group 4: Philanthropy and Social Responsibility - Zou Zuwen actively participates in the annual charity auction at the Hospices de Beaune, which supports local healthcare and education, reflecting the philanthropic spirit embedded in the wine industry [17][21]. - He advocates for integrating charitable concepts from the wine world into the Chinese tea industry, promoting social responsibility among consumers [21][22]. - His efforts aim to merge cultural and philanthropic initiatives, enhancing the societal impact of the wine and tea industries [22][24]. Group 5: Future Aspirations - Zou Zuwen plans to continue his work in cultural education and exchange, organizing lectures and workshops to deepen mutual understanding between French and Chinese professionals [23][24]. - He envisions establishing a structured platform for cultural exchange that connects top French wineries with quality tea producers in China, fostering resource sharing and collaboration [23][24]. - His mission is to create a sustainable dialogue between cultures, emphasizing the importance of genuine connections in cultural dissemination [24].