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香江观澜:香港文旅市场开年“人财两旺”
Xin Lang Cai Jing· 2026-01-04 05:31
Core Viewpoint - The Hong Kong cultural and tourism market is experiencing a strong recovery, marked by a significant influx of visitors and increased spending during the New Year holiday period, showcasing its unique blend of Eastern and Western cultures [1][3][5]. Group 1: Visitor Statistics - Over 1.63 million visitors entered Hong Kong during the three-day New Year holiday, with more than 500,000 being from mainland China [3]. - The attendance at the "Good Luck January 1" horse racing event reached nearly 50,000, with a year-on-year increase of 100% in mainland visitors [3]. - Total betting amounts for the event were HKD 1.713 billion, reflecting a year-on-year growth of 4.3% [3]. Group 2: Market Recovery Indicators - In the first 11 months of 2025, Hong Kong attracted over 45 million visitors, a 12% increase compared to the previous year [3]. - The hotel occupancy rate during the New Year holiday exceeded 90%, with hotel prices in popular areas like Causeway Bay and Tsim Sha Tsui rising approximately 5% year-on-year [5]. - Retail sales during the holiday period saw a 20% to 30% increase, driven by strong consumer interest in health and skincare products [5]. Group 3: Cultural and Event Highlights - Hong Kong's unique cultural offerings, combining international standards with rich Chinese traditions, were highlighted during the New Year celebrations [3]. - New attractions such as the "Yau Ma Tei Police Station Light and Shadow Tour" and seasonal events like the Central Winter Town have drawn significant crowds [3]. - The government's initiatives, such as the "Yue Che Southbound" policy, are expected to attract more high-end consumers and boost the tourism, dining, and retail sectors [5]. Group 4: Future Outlook - The vibrant and diverse nature of Hong Kong's tourism market is seen as a reflection of its strategic advantages, including its connection to the mainland and global markets [5]. - There is optimism that Hong Kong will continue to leverage national development opportunities to enhance its status as a premier tourist destination [5].