新华社马来西亚哥打基纳巴卢8月20日电 记者手记｜在沙巴码头感受中马文旅脉动 新华社记者王嘉伟 程一恒 "随着马中关系不断深化、民间交往日益频繁，当地商户也积极准备中文产品与服务信息，并加大在社 交媒体平台的推广力度，力求以更优质的体验迎接和服务不断增长的中国游客群体。"沙巴马中联谊协 会常务副会长兼秘书长廖志国告诉记者。 记者还记得，为了让政策红利尽快落地，马来西亚国家旅游局副局长李泰康在最新政策生效后第一时间 走进携程、美团、飞猪等平台直播间，向中国观众推介马来西亚的特色文化、美食及旅游资源，并实时 互动解答问题，更设置"发福利"环节，进一步拉近两国民心距离。 "政策先行，助力民心相通。"李泰康说，马来西亚计划在2026年吸引4700万国际游客，创造3290亿林吉 特（1美元约合4.2林吉特）的国际旅游收入。"相信中国游客人数的持续增长将有助于马来西亚实现目 标，并为进一步加强马中经贸关系发挥关键作用。" 业内人士指出，互免签证不仅推动了旅游热潮，也便利了两国商务往来、学术交流和文化互鉴。越来越 多企业家、科研人员和学生利用免签与直航优势往返两国，开展项目合作、参加学术会议、进行联合科 研，让双边合作从旅 ...

Core Points - The agreement between China and Malaysia on mutual visa exemption for holders of ordinary and official passports will take effect on July 17, 2025, marking a new phase in bilateral relations and enhancing people-to-people exchanges and economic cooperation [3] - The agreement allows for visa-free entry for Chinese and Malaysian passport holders for stays not exceeding 30 days, with a cumulative stay of 90 days within 180 days, for various purposes including tourism and business [3] - As of July 2023, China has established mutual visa exemption agreements with Singapore, Thailand, and Brunei among the ten ASEAN countries, with 47 countries benefiting from unilateral visa exemption policies to China [4] Industry Insights - Malaysia has emerged as a top travel destination for Chinese tourists this summer, with hotel bookings increasing by 43% year-on-year [4] - Kuala Lumpur, Tawau, and Langkawi are the most popular cities for Chinese travelers, with Kuala Lumpur being the top city for outbound travel from China according to recent data [4] - In the first four months of 2023, 1.4 million Chinese tourists visited Malaysia, a 37.8% increase compared to the same period in 2024, with projections suggesting that the total number of Chinese tourists to Malaysia could reach 5 million this year [4]

Group 1 - The second "Hello! China" tourism exhibition opened in Kuala Lumpur, Malaysia, showcasing over 200 booths and covering an area of approximately 3,000 square meters to promote Chinese tourism resources and cultural charm [1][2] - The exhibition aims to enhance tourism cooperation between China and Malaysia, leveraging the improved bilateral relations under the leadership of both countries [1][2] - Malaysian officials emphasized the importance of the Chinese market for tourism and expressed commitment to fostering collaborative efforts to optimize tourism interactions and develop innovative projects [2] Group 2 - Liaoning Province is the featured province at the exhibition, planning a series of promotional activities to attract more Malaysian tourists and enhance cultural exchanges [2] - The event is guided by the Chinese Cultural Center in Kuala Lumpur and organized by the Malaysia-China Folk Culture and Tourism Chamber of Commerce, with support from the Chinese Embassy in Malaysia and the Malaysian National Tourism Promotion Board [2]