Core Viewpoint - The article highlights the historical significance and evolution of the LEGO Group, emphasizing its commitment to sustainability and innovation in toy manufacturing, rooted in the vision of its founder, Ole Kirk Christiansen [5][18]. Group 1: Historical Background - The LEGO Group's origins trace back to a small woodworking shop established by Ole Kirk Christiansen in 1932, initially producing wooden toys during the Great Depression [6][8]. - The name "LEGO" was officially adopted in 1936, derived from the Danish phrase "Leg Godt," meaning "play well" [9]. - The company transitioned from wooden toys to plastic products after acquiring an injection molding machine in 1946, leading to the creation of the first LEGO bricks [12][19]. Group 2: Innovation and Product Development - The introduction of the stud-and-tube coupling system in 1958 allowed for more stable and versatile constructions, which became a cornerstone of LEGO's product design [14][17]. - The "LEGO System in Play" concept was developed to encourage creativity and extend the product lifecycle through standardized, compatible components [12][13]. Group 3: Sustainability Efforts - LEGO Group has committed to sustainability by investing in research for alternative materials, with a focus on reducing carbon emissions in production processes [18][19]. - The company has tested over 600 materials to find sustainable options, including bio-based polyethylene and recycled materials, aiming to replace traditional ABS plastic [19][20]. - Initiatives like the LEGO Replay program aim to recycle and donate used bricks, promoting a circular economy within the toy industry [21][22].